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  • Writer's picturePatricia Louise

Top 10 Gift Card Redemptions and Corporate Gifting Trends

A review of the most popular brand gift cards in the UK in 2023 and with great prospects for 2024.

A woman holding a gift card wrapped in red wrapping paper with a golden ribbon

The realm of corporate gifting continues to adapt to new workplace trends, which is also reflected in the exciting world of gift cards. 

As we step into 2024, we invite HR managers, retail enthusiasts, and employers to join us in exploring the trends influencing gift card giving in the UK.

So, without further ado, let's uncover the top 10 gift card redemptions that took center stage in the UK in 2023, with promising prospects for ongoing success in 2024.

10. Marks & Spencer Gift Card - Indulging in Elegance

One of the top 10 favorite choices for shopping in style is the Marks & Spencer gift card. Known for its huge range of quality clothing, food, and home products, a Marks & Spencer gift card is the key to indulging in popular items across shops in various categories.

As a beloved British retail brand, Marks & Spencer offers the latest fashion trends for men, women, and children – from classic staples to trendy pieces, suitable for every style.

And that's not all! The gift card extends to home products, including bedding, towels, kitchenware, and more.

A woman smiling and looking at a shop window while carrying shopping bags

9. Sainsbury's Gift Card – Savoring Diverse Cuisines 

Have a delightful food experience with the Sainsbury's gift card – the perfect gift for foodies, busy parents, and anyone who loves quality products.

It's more than just groceries. From fresh produce to pantry essentials to fine wine, this card gives the gift of choice at Sainsbury's. Plus, it extends to clothing, footwear, home goods, electronics, and even fuel.

With over 1,400 locations across the UK, it's easy to enjoy the convenience and diverse offerings of Sainsbury's. A thoughtful and practical choice for anyone!

8. Google Play Gift Card – Tech Treasures 

Unlock tech treasures with the Google Play Gift Card. Perfect for tech-savvies, it's budget-friendly and opens doors to thousands of digital delights. From apps to games, the possibilities are endless, offering a personalized journey in entertainment, productivity, and creativity.

Whether you’re discovering new apps, immersing in gaming adventures, or enjoying favorite shows, the Google Play Gift Card adds excitement to the digital experience. A thoughtful and stylish gift for tech enthusiasts!

7. Tesco Gift Card – Versatile Ventures

A couple searching for a wine bottle to buy in the grocery store

Treat someone to an elevated shopping experience with a Tesco gift card. It offers seamless access to endless choices. 

As one of the UK's largest supermarket chains, Tesco's gift card goes beyond groceries, allowing anyone to explore a vast array of products and services.

And here's the bonus – it works at Tesco's fuel stations, too! The card receiver can save cash on fuel expenses, making it a practical and convenient way to support someone’s everyday needs.

6. iTunes Gift Card – A Symphony of Entertainment

An iTunes gift card is more than a gift – it's an invite to a world of music, movies, apps, and beyond. Ideal for music lovers and tech enthusiasts, this e-gift card seamlessly lets you purchase and enjoy digital content from the Apple store.

Explore chart-toppers, classic albums, and blockbuster movies – all in one place. The iTunes gift card makes entertainment easy with thousands of favorite music tracks, movies, and TV shows at your fingertips.

5. Asda Gift Card – All-in-one Ticket

An Asda gift card is your all-in-one ticket to endless choices. Whether you’re into tech gadgets, groceries, or fashion, it's the ultimate present for any occasion.

Explore the latest gadgets, stock up your pantry, or elevate your wardrobe – this card adapts to your desires. And here’s the special touch: you can redeem it online or at numerous Asda locations across the UK! It’s your all-in-one pass to a world of possibilities.

4. Boots Gift Card – Ticket to Beauty and Wellness

A woman with a mirror in her hand, applying a face mask

Everyone has days when they feel they need a little pick-me-up. And that's where self-care comes into the picture.

A Boots gift card is the ultimate gift of beauty and self-care. Unlock a treasure trove of skincare, beauty, and wellness products – from lush face creams and face masks to trendy eyeshadow palettes. As a top health and beauty spot in the UK, Boots is the go-to for cosmetics, fragrances, and more.

Perfect for beauty enthusiasts, this coveted card is among the top 10 in the UK, promising a world of possibilities. Shopping with it is not just personalized indulgence but also super convenient, with 2,500+ stores across the UK.

3. John Lewis Gift Card – Redefining Retail Elegance

A John Lewis gift card helps add a touch of sophistication for those who love a luxe shopping spree and wish to dive into high-quality products from clothing to electronics.

It is perfect for self-pampering or thoughtful gifts, working its magic in stores, supermarkets, and online.

Known for quality, a John Lewis gift card is perfect for exploring and picking something truly special. Plus, the luxury extends online, making shopping a piece of cake from the comfort of home.

2. Netflix Gift Card – Riding the Streaming Wave

With streaming services taking the spotlight online, a Netflix gift card is a ticket to a vast library of movies and TV shows, all from the comfort of home. 

In a time ruled by streaming, Netflix is one of the go-to platforms for entertainment. Gifting this card means giving access to a range of movies and TV shows, ensuring endless hours of binge-worthy content.

Whether it's unwinding after a long day or opting for a cozy night in, the Netflix gift card sets the stage for relaxation and entertainment.

A man with a remote control, smiling while watching TV

1. Amazon Gift Card – A World of Endless Choices

An Amazon gift card isn't just a present; it's your personal key to a massive marketplace with endless options.

As the top choice for gift giving in the UK, Amazon lets you tailor your selections to match your unique tastes – whether it's the latest bestseller, a new gadget, or stylish fashion items. 

Dive into tech marvels, captivating literature, or the latest fashion trends – the Amazon gift card guarantees an extraordinary journey through the digital marketplace.

The Power of Gift Cards

Gift cards are more than tangible gifts; they create pathways to unique experiences and personal choices. 

Whether for a tech-savvy colleague, a trendsetter, or someone with a taste for fine dining, gift cards embody the spirit of considerate gifting. In the ever-evolving landscape of gifting trends, staying up-to-date on this exciting world and adjusting your rewards and incentives initiatives accordingly, is essential.

As we celebrate the close of 2023, here's to hoping that the versatility of gift cards will keep adding joy to your gift-giving moments all through 2024.

Happy gifting!



An illustration of a woman holding a gift with a pink ribbon

About GoGift

GoGift, a leading global provider of gift card solutions, specializes in offering innovative and versatile gift card services to over 15.000 corporate clients worldwide.

With a commitment to simplifying the gift-giving process, GoGift provides a broad range of gift card options from numerous popular brands, catering to a diverse array of tastes and preferences. Their services are designed to enhance the gifting experience, making it more convenient, personal, and enjoyable for both the giver and the recipient.

For more detailed information about GoGift, please visit their official website:


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