top of page
  • Writer's pictureGoGift

The booming gift card market in China: A deep dive into China's growing gifting landscape

The gift card market in China has witnessed remarkable growth over the past few years, fueled by changing consumer preferences and the increasing popularity of gift-giving culture.

Let's explore the impressive growth statistics of the gift card industry in China and shed light on the impact of popular gift card brands like JD and Amazon. Additionally, we will highlight other key brands relevant to the Chinese market and discuss how the global gifting company GoGift has established its presence in China, catering to the diverse gifting needs of corporate businesses across various industries.

Companies like GoGift, help simplify the gifting process by making it convenient for both senders and receivers. GoGift not only offers a diverse range of products and services but also embodies trust and reliability as a market leader in the gifting space for over 20 years.

Moreover, as e-commerce continues to thrive in China, digital gift cards, like The Global Gift Card, have become even more relevant, attracting tech-savvy consumers and driving further growth in the gift card market.

The Gift Card Market's Explosive Growth in China

The gift card market in China has witnessed an outstanding Compound Annual Growth Rate (CAGR) of 9.9% from 2018 to 2022. This tremendous growth is expected to continue, with the industry projected to expand at a CAGR of 7.3% from 2023 to 2027. The future also looks promising, with the gift card market expected to reach a staggering US$ 217,591.3 million by 2027, up from US$ 151,283.0 million in 2022.

Evolving Trends in the Gift Card Industry

A notable trend in the Chinese gift card market is the increasing preference for digital gift cards. Digitalisation has transformed the gifting landscape, offering greater convenience and accessibility to both gift-givers and recipients. Moreover, integrating gift cards into popular mobile payment platforms, like WeChat Pay and Alipay, has amplified their popularity and usage, particularly among tech-savvy consumers.

Leading Gift Card Brands in China

Among the popular gift card brands in China, JD and Amazon gift cards stand out prominently. JD, one of the country's largest e-commerce platforms, attracts many users searching for JD gift cards. The convenience and wide range of products available on JD make it a preferred choice for gift-givers.

Similarly, Amazon, a global e-commerce giant, has felt its presence in China, with Amazon gift cards increasingly sought after. Many Chinese consumers are drawn to the diverse selection of products available on Amazon, making their gift cards a highly desirable choice.

JD and Amazon are undoubtedly among the top gift card brands in China, but several other brands have also made a significant impact:

Starbucks gift cards

Starbucks is a top coffee chain and premium brand in China. More than a simple coffee spot, it's a place for immersive experiences. Thus, a Starbucks gift card represents gifting an experience rather than just a drink.

Tencent gift cards

Suning gift cards

Impact of Top Brands on the Gift Card Market

The rising popularity of high street and global brand gift cards has significantly contributed to the growth of the gift card industry in China. These brands have widened the options for gift recipients, making them sought-after choices for gift-givers. The growing integration of these gift cards into popular digital platforms has further fueled their adoption, contributing to the industry's expansion.

GoGift - Revolutionising Gifting Solutions in China

GoGift, a prominent global gifting company, has made significant inroads into the Chinese market, providing customisable gifting solutions to businesses across diverse industries.

With their Global Gift Card, GoGift offers a wide selection of gift cards, including those from popular Chinese brands like JD, Starbucks and Tencent, ensuring that local and global businesses can find the perfect gifting solution for any occasion.

Combining their expertise in creating seamless gifting experiences, commitment to quality, and exceptional customer service, GoGift has become a preferred gift card partner. Their diverse collection helps reward and incentivise employees, customers, or partners in China through meaningful and personalised gift cards.

The rise of gift cards in China

The gift card market in China is on a remarkable growth trajectory, driven by an ever-increasing demand for digital gifting solutions. Brands like JD, Amazon, Tencent, and Suning have played a pivotal role in shaping the industry's trajectory, offering various choices for gift-givers and recipients alike.

As digitalisation and mobile payment adoption continue to rise, the popularity of gift cards is expected to soar even higher. In this dynamic landscape, global gifting company GoGift has emerged as a key player, empowering businesses with tailored gifting solutions to enhance their corporate gifting strategies and foster stronger connections with stakeholders.

The future holds promising opportunities for the gift card industry in China, where brands and businesses can capitalize on this thriving market to create memorable gifting experiences.

GoGift has revolutionised the local and global gifting landscape with The Global Gift Card, offering a tailored solution to businesses across various sectors. With it comes many benefits to international companies, including a hassle-free gifting process and access to one of the largest selections of gift card options available. GoGift helps companies with business relations in China enhance their corporate gifting strategies and foster stronger relationships with stakeholders. Furthermore, GoGift's commitment to quality and reliability resonates well with Chinese consumers, making it a preferred choice for companies seeking cutting-edge cross-border, cross-currency gift solutions.


About GoGift

Since 2003, GoGift has been optimizing the gift card market, providing innovative gifting solutions to more than 15,000 businesses worldwide. For any global gifting, reward, or incentive need, GoGift’s got you covered. Learn more at