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Market Research Incentives

Keeping participants motivated is the foundation of successful studies and research programs. Whether it's a focus group, online satisfaction surveys or UX research, GoGift's got you covered!

Empower your research projects with effective incentives

Welcome to the future of market research incentives, where instant gratification meets deeper insights!

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Attract participants: motivate people of all ages and backgrounds to participate in research activities

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Flexibility: reach a wide audience, from fashionistas to tech enthusiasts - universal cards appeal to everyone!

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Digital distribution: e-gift cards are sent instantly via email, eliminating costs and delays of physical delivery

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Easy management: streamlined distribution and no administration with hassle-free gift cards!

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Budget control: manage costs predictably, as gift cards can be purchased in bulk with set values

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Anonymity: digital gift cards ensure privacy without needing personal details - e-gift cards are key!

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Variable value: adjust gift card amounts based on research intensity and length - you choose the value!

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Reduction of bias: a uniform incentive minimizes potential bias from varied rewards, ensuring fairness for everyone

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Broad appeal: attract diverse demographics, with versatile incentives for different studies and groups

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SEND GLOBALLY, USE LOCALLY

Meet The Global Gift Card

One card. Thousands of brands. Infinite rewards.

  • Universal incentive - Whether Tokyo or Texas, this card speaks your language!

  • Feel like personalising? Go ahead and customise your card for that extra touch — at no additional cost!

Offer The Global Gift Card — an all-in-one market research incentive — to boost your success. Remember, it’s not only about money but also about meaningful exchanges for data in your research.

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Incentives don’t have to be complicated

Research rewards or market research incentives are offered in return for invested time in research or surveys. By incentivising other people’s time, you motivate them to take part in your study.

THE POWER OF INCENTIVES

Why are incentives important?

How do you attract the right respondents in the vast market research realm? The answer lies in the art of incentivising. The right incentive not only gets people to partake but ensures quality feedback

An incentive is key to attracting people to your study and ensuring they put in the effort. For example, a higher incentive might mean a better response rate in focus groups. The incentive offered, whether it's cash or a specific gift card, can determine the success of your program.​

Consider this example: Two surveys are conducted; one offers vouchers while the other relies on the goodwill of respondents. The one with vouchers sees a higher engagement rate, drawing on a broader audience range from various age groups. It's not just about putting effort into research but about the people participating feeling valued and compensated for their time.

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Different incentives for different people

The right incentive is key to ensuring the success of your research methodology. Depending on the audience, you can award different amounts. From specific gift cards to vouchers, charity donations, or brand-related rewards, matching the incentive to the respondent is essential.

With The Global Gift Card, you're offering a great alternative to traditional methods. Say goodbye to the days when participants feel they haven’t been adequately compensated for their knowledge and effort. Instead, welcome a world where each respondent feels their involvement and gets to choose a reward that best fits them.

Why choose gift cards
as a market research incentive?

ENCOURAGE PARTICIPATION

Offering a gift card can boost engagement, ensuring quality data for your research.

RELEVANT INCENTIVES

Offer money off vouchers in the form of a gift card tailored based on specific interests.

BOOST ENGAGEMENT

Gift cards offer more than cash; they're a valuable ticket ensuring enthusiastic feedback and participation.

Budget-friendly solutions: managing incentive costs

Budgeting for research? Costs can rack up, but the expense is justified when aiming for comprehensive, high-quality feedback. With a well-calculated budget, you can provide appealing incentives without breaking the bank.

Managing costs while ensuring high-quality insights is one of the essential things market researchers focus on. Programs that offer a higher return on investment, like using the The Global Gift Card, are a great alternative. They provide an appealing incentive, increasing the likelihood of completed surveys.

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Open a free business account and start gifting today!

We’ll handle everything for you! — From gift cards to prepaid payment solutions — whatever you’re looking for, we've got you covered so you can focus on business growth.

Research incentives

Your research requires motivation and for participating subjects to feel they are part of a value exchange. Whether you’re conducting a brief survey or an extensive research study, remember that the incentive is a crucial factor in the success of your efforts.

BOOST RESPONSE RATES

IMPROVE COMPLETION RATES

STRENGTHEN RELATIONSHIPS

ENCOURAGE INVOLVEMENT

How are GoGift's gifting solutions being used worldwide for research?

Academic Research

University and college researchers often face budget constraints. Gift cards can be a cost-effective way to compensate people for their time in studies that span fields like psychology, sociology, health studies, etc.

Clinical Trials

Patient or participant time can be significant in medical and pharmaceutical research. Gift cards might be used as a token of appreciation for those participating in lengthy or multiple visits.

Online Surveys

Many online platforms offer gift card incentives to users who partake in surveys. These could be about product preferences, political opinions, consumer habits, etc.

Employee Feedback

Companies might use gift cards to incentivise employees to take part in internal surveys or feedback sessions, ensuring higher participation rates.

User Experience (UX) and Usability Testing

Companies might use gift cards to incentivise employees to take part in internal surveys or feedback sessions, ensuring higher participation rates.

Public Health Research

For studies focusing on community health, behaviours, or interventions, gift cards can motivate involvement and ensure that diverse community members are represented.

Field Studies

In environmental or community-based research where researchers might need to approach people in specific locations or contexts (like parks, malls, or events), gift cards can provide an immediate incentive.

Consumer Behaviour Analysis

Beyond traditional market research, gift cards can also be used to track purchasing behaviors or choices when redeemed, giving insights into consumer preferences.

Engaging Hard-to-Reach Populations

Certain population groups might be less likely to participate in research due to mistrust, lack of interest, or other barriers. Gift cards can act as an initial incentive to engage such groups.

Pilot Studies

Before a full-scale research project, researchers often conduct smaller pilot studies to test their methods. Gift cards can be an efficient way to incentivise contributions in these preliminary stages.