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CasinoGrounds, a leading iGaming brand, transforms global rewards delivery.
— Powered by GoGift

Overview

CasinoGrounds, the leading streaming community in iGaming, drove player engagement and streamlined global rewards by using GoGift’s Global Gift Card to incentivize gamers across promotions and tournaments.

A success story of efficiency, scalability, and time saved — for both teams and players.

Challenge

In the world of online gaming, community engagement is everything. Rewarding players quickly and reliably is key to maintaining engagement, especially in competitive communities where incentives drive user loyalty and gameplay.


At CasinoGrounds — the creators of the original online casino streaming community— they were no strangers to challenges. 


A small but fast-moving team was handling player rewards through a manual, time-consuming process. Managing winner rewards in a fast-paced, community-driven gaming environment came with layers of complications.

When the team first heard about GoGift through a trusted industry contact, they were skeptical about changing their familiar workflow. Like many teams, they weren’t actively searching for a new way of working. Change takes time, and it’s easier to stick with what you know — even if it’s far from perfect. But as they would soon learn, trying something new can reveal opportunities you didn’t know you had.


Their existing process “worked,” but they didn’t realize just how much potential there was to streamline and scale until they explored what GoGift could do. Until recently, the team relied on consumer platforms like Amazon for gift cards. But the limitations quickly became clear:

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No access to credit or bulk ordering.

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Cards had to be purchased individually based on the winner’s location.

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All tracking was done by hand — including order numbers, recipient matches, and reconciliation logs.

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A single team member handled emailing each winner, often having to track codes manually.

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Since accounting was centralized, each expense needed to be justified and explained, often with vague or unhelpful credit card statements.

Illustration of a frustrated employee at a desk, overwhelmed by time pressure and manual paperwork, highlighting inefficiency in work processes.

“What used to take days now takes hours. It’s just easy.”

Solution

It wasn't until GoGift was recommended that the team began to rethink their process.

 

What started as curiosity turned into a shift that quickly proved its value. For the first time, they saw how much time, effort, and stress could be eliminated — without sacrificing the global flexibility they needed to reward players across markets.

 

CasinoGrounds recognized this as an opportunity to not only improve internal efficiency, but to enhance the player experience across international markets. Their goal: simplify reward fulfillment and scale their promotional campaigns without sacrificing accuracy or speed.


To achieve this, the team turned to GoGift’s Global Gift Card — a single solution that could support player rewards across countries and currencies, while giving winners more choice and faster access to their prizes.

Mobile phone displaying the GoGift Global Gift Card with popular brand options including H&M, PlayStation, Airbnb, Zalando, Adidas, Amazon, HelloFresh, Decathlon, and more.

With GoGift:

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Simplified reward distribution with one global solution — a single product, one code, and seamless delivery across countries and currencies.

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The team forwards the file, and GoGift takes care of distribution — removing the need for manual tracking or one-off communication.

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Secure invoicing with credit (available for approved businesses) no personal cards needed.

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A clear reconciliation report removes accounting friction.

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A global catalog of options means no more region-specific issues like limited Amazon coverage.

Impact

+80% TIME SAVED

Reward logistics that used to take 1–2 days per campaign now handled in under a few hours

NEAR-INSTANT RESOLUTION

Problems with a reward? Our support team quickly verifies and reissues it — no delays, no hassle, no wasted spend.

SAME-DAY DELIVERY

Gift cards sent instantly or within the same day, streamlining reward fulfillment.

GLOBAL SCALE WITH EASE

Dozens of campaigns supported across multiple markets without manual country-specific processes

Gifting and gaming aligned: turning rewards into strategy.

CasinoGrounds didn’t just streamline a rewards process — they transformed how incentives are delivered and experienced.

 
Initial community hesitation was short-lived. When players started questioning  “What is GoGift?” and asking “Where’s my Amazon voucher?”, clear instructions, customization, and better choice won them over. This gave way to appreciation for the
expanded flexibility and broader choice GoGift provided.

THE TRANSITION TO GOGIFT
QUICKLY CREATED MEASURABLE CHANGE

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Time saved: Reduced time spent managing reward logistics.

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Efficiency gained: No more manual tracking or multiple logins — players can redeem instantly, no registration required.

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Accounting simplified: Consolidated invoicing instead of Amazon statements.

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Community retained: Players adapted quickly, and feedback has turned positive.

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Broader global coverage makes reward delivery seamless — even in tricky markets like Brazil and New Zealand.

Today, the CasinoGrounds team uses GoGift cards in 3-10 promotional campaigns each month, often allocating between €1,000–€6,000 per tournament or promotional run depending on provider partnerships and event scale.

 
By eliminating repetitive manual tasks, the team shifted from operational overload to strategic focus. Fewer errors, faster execution, and a globally scalable rewards system have allowed CasinoGrounds to focus on
growth and deeper community engagement.

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“This change freed up so much time. We can now focus on the parts of our jobs that drive real impact — not just chasing down codes.”

Relevant shared experiences. A growing influence.

CasinoGrounds began using GoGift in early 2024 — and shortly after, other teams within their wider group took notice. The solution was soon adopted for internal use, powering employee recognition programs, birthday gifting, competitions, and celebratory milestones across the organization.

It was a proud moment for the CasinoGrounds team — early adopters who proved the value of modernizing reward distribution and helped spark broader change.


Today, GoGift is a core part of CasinoGrounds’ rewards, player retention, and employee engagement strategy.

“We no longer worry about who wants what, or where. It’s scalable, flexible,
and just works.”

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ABOUT CASINOGROUNDS, PART OF LEOVEGAS GROUP

CasinoGrounds operates the site www.casinogrounds.com, which is a platform for casino streaming with an active social casino forum making up the world’s largest casino streaming community. CasinoGrounds has created a new behaviour in which people interested in casino watch others play casino games via YouTube and Twitch. Now, with representatives from both game developers and operators in their forums, they are proud to be the mediator within the global online casino community.

Let us help you scale your rewards strategy!

Running campaigns? Building loyalty? Improving employee engagement?

 

Let's talk about what GoGift could do for your business.

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