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The Ultimate Guide to the B2B Gift Card Market in Viet Nam

Discover the latest trends, top brands, and insights into the B2B gift card industry in Viet Nam

GENERAL FACTS ON

Vietnam

100.4M

Population

Hanoi

Capital

Vietnamese

Official language

Vietnamese đồng

Currency

National holidays

1st January (New Year’s Day), Tết (Vietnamese New Year), Hung Kings Commemoration Day, 30th April (Reunification Day), 1st May (Labour Day), 2nd September (Independence Day)

Vietnam gift card market size

In value terms, the gift card market in Vietnam has recorded a CAGR of 17.8% during 2020-2024. The gift card industry in Vietnam will continue to grow over the forecast period and is expected to record a CAGR of 13.2% during 2025-2029. The gift card market in the country will increase from US$ 762.3 million in 2024 to reach US$ 1.43 billion by 2029.

Vietnam’s growth in recent years means that the country has turned into one of the fastest-growing economies of the 21st century. A diversified trade structure, rising wages and domestic consumption are pushing the development of a sizeable middle class that retailers are increasingly trying to grasp and retain through a variety of programmes, including ones promoting loyalty and incentives using gift cards and vouchers. 

The growth of the retail sector in Vietnam, both online and offline, is likely to further contribute to the expansion of the gift card market. In addition to retailers offering gift cards as a strategy to boost sales, corporate gifting programs are likely to see an uptick. As businesses grow and corporate cultures evolve, gift cards are a popular choice for corporate gifts due to their flexibility and possible customizability. 

Country gift card market size

Viet Nam gifting traditions

  • Cultural Pillars: Family and community are paramount, and traditional etiquette emphasizes deep respect for the elderly 


  • Expressing Gratitude: Gifts are presented to hosts during social gatherings as a farewell gesture to express appreciation

      

  • Modesty: Gifts are initially refused. This humility is based on the culture’s emphasis on balanced exchanges, meaning that one should not take without reciprocating (Của biếu là của lo, của cho là của nợ) 


  • Tradition vs Modernity: Traditional gifts are given during birthdays and Tết, while the younger generation also give gifts to mark Christmas and other western celebrations such as Valentine’s Day 


  • Corporate Culture: In Vietnam, gift-giving signifies goodwill and appreciation, playing an important role in building trust and maintaining 'face' in professional relationships. Practicality is important, and gifts are often presented at the end of a business meeting as a gesture of gratitude.  


  • Respect for Hierarchy: Senior partners should receive more thoughtful and special gifts, acknowledging the hierarchical structure and reinforcing the cultural values of humility and respect.  

 

Gift card regulations in Viet Nam

Here are some general points about gift card regulations in Vietnam as of November 2023: 


It's important to note that regulations may change, so always check the latest guidelines with Viet Nam's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Viet Nam, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Viet Nam

Popular gift card brands
  • Tiki: A popular e-commerce platform offering a wide range of products, making its gift card attractive for versatile gifting in a culture that values convenience and online shopping 


  • QSR Vietnam: Quick Service Restaurants (QSR) are a significant part of Viet dining culture, and a QSR gift card would appeal to those who enjoy fast and delicious local food options  


  • CGV VN: As a leading cinema chain attracting movie enthusiasts, this gift card aligns with the cultural preference for entertainment and social experiences  


  • Shopee: Shopee enjoys a widespread popularity in the Vietnamese online marketplace, offering a diverse selection of products and catering to the country’s growing e-commerce trend 


  • Vietnam Trip Online: A popular choice for those who value travel experiences within Vietnam, catering to the country’s growing tourism sector 


  • beFood/beDelivery/beTransport: Gift cards from these brands provide options for food, delivery services, and transportation, catering to the practical needs and preferences of a convenience-oriented culture 


  • Ví MoMo: MoMo’s digital wallet gift card prides itself on its versatility, offering a convenient way to make digital payments and aligning with the increasing preference for cashless transactions 


  • GrabFood: Given GrabFood’s popularity in Vietnam for food delivery services, a GrabFood gift card is valued by those who cherish the convenience of having diverse dining options delivered to their doorstep 

Benefits of B2B gifting in Viet Nam

  • Build Relationships: B2B gifting in Vietnam is a valuable way to nurture relationships, reflecting the cultural importance of connection. Thoughtful gifts that respect local traditions help businesses express appreciation and enhance their corporate image. 


  • Competitive Edge: In Vietnam's competitive market, where multinationals and state-owned enterprises vie for dominance, strategic B2B gifting offers a crucial edge. It demonstrates cultural understanding and a commitment to long-term partnerships.

     

  • Embrace Innovation: As Vietnam's corporate landscape evolves with digitalization, B2B gifting is increasingly incorporating digital gift cards. For example, platforms like MoMo and GrabFood offer both convenience and alignment with current trends and consumer preferences. 

The Global Gift Card 

Want to grow meaningful connections in Vietnam’s hierarchy-aware and relationship-focused corporate scene? A gift during gift-giving holidays or around a successful cooperation shows appreciation and professionalism. With GoGift, your gesture will honor tradition while driving business forward.

Physical and digital versions of The Global Gift Card
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