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The Ultimate Guide to the B2B Gift Card Market in

Discover the latest trends, top brands, and insights into the B2B gift card industry in Argentina





Buenos Aires



Official language

Argentine peso


National holidays

Día de la Independencia (July 9th) Día del Libertador (August 17th) Día del Trabajador (May 1st) Día de la Bandera (June 20th) Día de la Soberanía Nacional (November 20th) Revolución de Mayo (May 25th)

Argentina gift card market size

The gift card market in Argentina has shown a commendable CAGR of 5.8% from 2018-2022. As we look ahead with optimism, we anticipate this vibrant industry to further flourish, projecting a robust CAGR of 10.3% between 2023-2027. The market is poised to grow from US$0.9 billion in 2022 to an impressive US$1.4 billion by 2027!

In the ever-evolving Argentinian business landscape, it's truly invigorating to observe the myriad of factors propelling the gift card market forward, especially across the retail and corporate sectors. The surge in e-commerce, the enthusiastic embrace of remote employee incentives, the zest of digital gifting, and the initiatives undertaken by the government, hospitality, and travel sectors have all played pivotal roles in this growth journey.

With genuine appreciation for the global business community's dynamism, it's exhilarating to note the upward trajectory of the gift card market, fueled by digital solutions. Building on this momentum, we're optimistic that Argentina's gift card sector will experience even more vibrant growth. Together, let's channel this energy and explore the boundless opportunities ahead!

Country gift card market size

Argentina gifting traditions

In the vibrant landscape of Argentina, the act of gift-giving resonates deeply within its cultural fabric. The joyous occasion of Christmas stands out as a pivotal moment of sharing and togetherness, where families unite under the festive spirit, eagerly exchanging tokens of love at the stroke of midnight. The magic of Papá Noel (Santa Claus) or the “Niño Dios” (Baby Jesus) brings smiles to countless young faces. Another heartwarming tradition is the Day of the Friend, celebrated on July 20th, where friends come together to cherish their bond, often with thoughtful gifts or memorable outings. Children's Day, observed on the second Sunday of August, is a day filled with joy, as youngsters bask in the affection showered upon them by their families. And let's not forget the Epiphany or Día de Reyes on January 6th, where the “Three Wise Men” play the role of gift-bringers, adding to the festive spirit.

Navigating the nuances of gift-giving in Argentina, it's essential to understand the cultural ethos. Argentinians deeply value gifts that resonate with personal interests, and the way a gift is presented speaks volumes. While selecting gifts, it's a kind gesture to steer clear of items with sharp edges, symbolizing the severance of ties. In the bustling corridors of Argentine business, gifts often mark special occasions, holidays, or the sealing of fruitful collaborations. They are seen as tokens of professionalism and appreciation, without being overly lavish.

In the realm of B2B interactions in Argentina, gifting isn't just a formality—it's a heartfelt gesture that cements relationships and underscores the importance of personal touch in business collaborations.

Gift card regulations in Argentina

Gift card regulation in Argentina is subject to various laws and regulations to protect consumers and ensure transparency in the gifting industry.

Validity Period: A noteworthy aspect of Argentina's gift card regulations is the absence of expiration dates. This ensures that gift card balances stand the test of time, offering customers the flexibility to redeem them whenever they wish.

Fee Restrictions: Charging additional fees, be it for card issuance, maintenance, or inactivity, is generally off the table in Argentina. This ensures a straightforward and transparent experience for the end-user.

Clarity is Key: Retailers and businesses venturing into the gift card space are encouraged to be transparent. This involves providing crystal-clear details about the card's value, potential fees, and any expiration policies, if applicable.

Consumer First: At the heart of these regulations lies the intent to safeguard consumers. Should there be any hiccups with gift cards, consumers are empowered to approach consumer protection bodies or even the legal corridors for redressal.

Staying Accountable: Businesses issuing gift cards might find themselves navigating through reporting landscapes. This could encompass sharing insights about the volume of cards issued, lingering balances, and other financial intricacies.

Tax Implications: The realm of taxation isn't untouched when it comes to gift cards. Both issuers and recipients should be vigilant about the tax nuances associated with gift card transactions.

Guarding Against Fraud: In the spirit of ensuring a secure experience, certain regulations champion anti-fraud measures. Businesses might find themselves adopting protocols to thwart unauthorized activations or misuse of gift cards.

It's important to note that regulations may change, so always check the latest guidelines with Argentina's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Argentina, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.

Popular gift cards in Argentina

Popular gift card brands

In the bustling world of gift cards in Argentina, it's a pleasure to introduce some of the brands that have made a mark in their respective industries.

Tommy Hilfiger: A beacon of American fashion, Tommy Hilfiger stands tall with its impeccable quality and timeless aesthetics. With its footprints in major urban hubs and shopping meccas, the brand is a regular at both local and global fashion galas. For those with an eye for classic American panache, Tommy Hilfiger is the name to reckon with.

Sunglass Hut: A global eyewear haven, Sunglass Hut shines bright in Argentina as the go-to spot for premium sunglasses. From the timeless Ray-Ban to the luxurious Prada and sporty Oakley, their collection is a testament to diversity and style.

New Balance: Racing ahead in the sportswear domain, New Balance is the brand of choice for athletes and sportswear aficionados in Argentina. Their unwavering dedication to innovation, coupled with a focus on comfort and performance, sets them apart.

Columbia: For the adventurers at heart, Columbia is synonymous with top-tier outdoor gear. Whether you're scaling the Andes or trekking through Patagonia, Columbia's offerings ensure you're well-equipped for Argentina's varied terrains.

Lacoste: Exuding French elegance, Lacoste, with its iconic crocodile emblem, has carved a niche in Argentina's fashion landscape. For those who lean towards a blend of sporty and sophisticated, Lacoste is the brand to embrace.

Yagmour: A homegrown Argentine gem, Yagmour is celebrated for its modern designs that don't compromise on quality. With a robust retail footprint, it offers style without breaking the bank, catering to a diverse clientele.

Swatch: Timekeeping gets a vibrant twist with Swatch, a Swiss maestro in watch craftsmanship. Adored in Argentina, Swatch's eclectic range of watches caters to both the style-savvy and the connoisseurs.

Dexter: Stepping up the footwear game in Argentina, Dexter is a trusted name for chic and comfy shoes. Their offerings resonate with a wide age group, ensuring every step is taken in style.

47 Street: Tailored for the young and the young-at-heart, 47 Street is Argentina's fashion hotspot. Their trendy collections, often in collaboration with influencers, make them a youth favorite.

Home Collection: Crafting dream homes in Argentina, Home Collection is a maestro in home decor and furnishings. From plush sofas to ambient lighting, their offerings are a blend of aesthetics and durability.

Benefits of B2B gifting in Argentina

In Argentina's dynamic business landscape, fostering positive relationships is integral to success. B2B gifting has emerged as a powerful strategy for achieving this goal. It's a gesture of appreciation that can yield a range of benefits for businesses operating in the Argentine market.

  • Strengthening Bonds: In the heart of Argentina's business ethos lies the art of relationship-building. Gifting, in this context, isn't just a transaction but a heartfelt nod to clients, partners, and associates. Such gestures, simple yet profound, lay the foundation for enduring partnerships and mutual growth.

  • Empowering Employees: The pulse of any organization, employees thrive on recognition. In the Argentine corporate landscape, B2B gifting doubles as a tool for employee motivation. Be it gift cards, performance incentives, or bespoke rewards, these tokens of appreciation amplify morale, driving a spirited and efficient workforce.

  • Strategic Gifting: Many Argentine enterprises have woven gifting into their strategic fabric. These initiatives, often synchronized with milestones or festive occasions, are tailored to resonate with the recipient. The magic lies in personalization. A gift that mirrors a recipient's taste or aligns with an organization's ethos speaks volumes, making the recipient feel genuinely cherished.

  • Gifting with Purpose: Some forward-thinking businesses in Argentina have intertwined corporate social responsibility (CSR) with their gifting endeavors. By championing charitable causes or green initiatives through their gifts, they not only elevate their brand image but also resonate with the ethos of conscious consumers.

  • A Competitive Edge: In the bustling marketplaces, where competition is fierce, B2B gifting can be the gentle nudge that sets a business apart. It's the subtle nuances, like showing gratitude or forging deep-rooted relationships, that can sway decisions, especially when vying for coveted projects.

To wrap it up, B2B gifting in Argentina isn't just a trend; it's a testament to the value of relationships in business. However, it's pivotal for businesses to tread this path with sensitivity, keeping in mind cultural nuances, local practices, and the unique Argentine spirit.

The Global Gift Card 

The Global Gift Card contains the market’s largest global brand selection and is redeemable across currencies and borders. It’s the perfect choice as a sales incentive, employee benefit, or as part of reward, member, or sales programs — gift cards for any occasion.

Physical and digital versions of The Global Gift Card
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