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The Ultimate Guide to the B2B Gift Card Market in United States Of America

Discover the latest trends, top brands, and insights into the B2B gift card industry in United States Of America

GENERAL FACTS ON

USA

331M

Population

Washington, D.C.

Capital

English

Official language

United States Dollar

Currency

National holidays

New Year's Day (Jan 1), Memorial Day (Last Monday in May), Independence Day (July 4), Labor Day (First Monday in September), Thanksgiving (Fourth Thursday of November), Christmas Day (Dec 25), and various other federal holidays.

United States Of America gift card market size

The U.S. gift card market has seen consistent growth, with a CAGR of 8.7% from 2020-2024. The market is projected to continue expanding at a CAGR of 7% from 2025-2029. The total market size is expected to grow from $234.14 billion in 2025 to $307.24 billion by 2029.

The B2B segment has become a major driver of this growth, with businesses increasingly utilizing gift cards for employee incentives, customer loyalty programs, and corporate gifting

The rise of digital and mobile gift cards, coupled with AI-driven personalization, is expected to drive sustained market expansion. The shift toward contactless payments and subscription-based gift cards will further solidify the industry's future.  

Country gift card market size

United States Of America gifting traditions

  • Cultural roots and core values: The U.S. values self-reliance, innovation, generosity, and all of which play a role in the country’s gift-giving customs. Gift-giving is often seen as a way to strengthen personal and professional relationships. 


  • Gift-giving tradition: Unlike some cultures where gifting follows strict etiquette, gift-giving in the U.S. is generally casual and flexible. In both corporate and personal settings, gifts are a way to express appreciation, recognition, and goodwill. Businesses leverage gift cards as a means to enhance employee engagement and customer retention


  • Significant gifting occasions: Common occasions include birthdays, holidays (Christmas, Hanukkah, Thanksgiving), weddings, graduations, baby showers, and retirements. Businesses also use gift cards for milestones such as work anniversaries, performance incentives, and holiday rewards


  • Corporate gifting: The U.S. corporate culture sees gift-giving as an essential relationship-building tool. Companies use gift cards for holiday gifting, sales incentives, and customer rewards. Many businesses also give branded or prepaid gift cards as bonuses. 


  • Self-gifting trend: A growing trend, especially among younger generations, involves choosing their own gifts as a means of indulgence. 


  • Regional variations: While gift-giving is popular across the U.S., regional customs can vary. For example, in the Southern U.S., personalized gifts and handwritten notes are common. In metropolitan areas like New York or California, digital gift cards and luxury experiences are highly popular. 

 

  • Navigating gift-giving: In business and personal contexts, choosing the right gift card requires understanding preferences, spending habits, and digital accessibility

Gift card regulations in United States Of America

Here are some key points about gift card regulations in the U.S. as of 2024: 


  • Gift cards have to be valid for at least 5 years 

  • Terms and Conditions have to be clearly stated 

  • Companies that issue gift cards for employee rewards may be required to report them as taxable income. 

It's important to note that regulations may change, so always check the latest guidelines with United States Of America's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in United States Of America, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in United States Of America

Popular gift card brands
  • Amazon: The most versatile and widely used gift card, covering everything from books to electronics. 


  • Visa/Mastercard Prepaid Cards: Flexible options that can be used anywhere credit cards are accepted. 


  • Starbucks: A favorite among employees and customers for coffee and snacks. 


  • Apple & Google Play: Digital gift cards for apps, music, and subscriptions. 


  • Walmart & Target: Popular for everyday shopping, groceries, and household goods. 


  • Uber & Lyft: Ideal for frequent travelers and corporate clients. 


  • DoorDash & Grubhub: Highly popular for food delivery services, especially for remote workers. 

Benefits of B2B gifting in United States Of America

  1. Employee Motivation: Gift cards are a proven way to boost employee morale, recognize achievements, and retain top talent


  2. Customer Loyalty: Businesses use gift cards for promotions, referral incentives, and rewards programs, driving customer engagement. 


  3. Flexibility & Convenience: Digital gift cards offer a hassle-free gifting solution, ensuring instant delivery and ease of use. 


  4. Increased Brand Awareness: Customized gift cards featuring a company's branding can help increase brand recognition and customer loyalty. 

The Global Gift Card 

The U.S. B2B gift card market continues to thrive, driven by corporate demand, digital innovation, and evolving consumer behaviors. As businesses prioritize employee appreciation, customer engagement, and flexible gifting solutions, the industry is poised for sustained growth in the coming years.

Physical and digital versions of The Global Gift Card
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