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The Ultimate Guide to the B2B Gift Card Market in United Arab Emirates

Discover the latest trends, top brands, and insights into the B2B gift card industry in United Arab Emirates

GENERAL FACTS ON

United Arab Emirates

10.2M

Population

Abu Dhabi

Capital

Arabic

Official language

UAE dirham

Currency

National holidays

December 1st (Commemoration Day), December 2nd (National Day)

United Arab Emirates gift card market size

In value terms, the gift card market in the United Arab Emirates has recorded a CAGR of 10.2% during 2018-2022. The gift card industry in the UAE will continue to grow over the forecast period and is expected to record a CAGR of 9.8% during 2025-2029. The gift card market in the country will increase from US$ 2.24 trillion in 2025 to reach US$ 3.3 trillion by 2029.

The UAE’s expanding fintech sector has significantly contributed to the growth of gift cards, alongside rising consumer preference for cashless transactions. The pandemic further accelerated the adoption of e-gift cards and digital vouchers, with e-commerce platforms using them as incentives for customer retention.

During the pandemic, online shopping became the staple shopping channel in the region. Now, firms are leveraging gift cards to drive shoppers back to the malls and centres. Over the next few years, promotional events utilizing gift cards are likely to continue.  


At the same time, buy now pay later (BNPL) schemes have become increasingly popular in the UAE. To accelerate growth, gift card providers are likely to partner with BNPL players.  

Country gift card market size

United Arab Emirates gifting traditions

  • Islamic Influence: Islamic traditions emphasize the significance of gift-giving in fostering social and professional relationships. Professional settings in the UAE are varied, so it is always advised to follow cultural customs when giving gifts. For example, by avoiding items such as alcohol, pork, or dog-related items, as they’re not widely accepted.  


  • Personal Relationships as Business Foundations: In Emirati culture, personal relationships are crucial for business success. Gift-giving plays a vital role in fostering connections and maintaining community harmony. 


  • Quality over Quantity: Emirati culture values the quality of a gift over its quantity. A well-chosen gift reflects the giver's respect and esteem for the recipient, highlighting the depth of their relationship. 


  • Cultural Diversity: Given the UAE’s large expat community, understanding cultural nuances is essential in gift selection. Choosing gifts that align with the recipient's background or opting for universally acceptable options ensures the gesture is well-received.  


  • Main Gifting Occasions: Key gifting occasions include National Day and Eid, and in multicultural communities living in large cities like Abu Dhabi and Dubai, Christmas is also celebrated. Gifts help bridge cultures and connect diverse communities in the Emirates. 

Gift card regulations in United Arab Emirates

Here are some general points about gift card regulations in the UAE as of October 2023: 


  • Most gift cards are valid for 12 months, but they might expire as soon as 3 months after activation – the expiry period is set by the supplier 

  • Due to the high expat population in the Emirates, demand for cross-country gift cards is quite high 

  • Each supplier may have specific terms and conditions for their gift cards 

It's important to note that regulations may change, so always check the latest guidelines with United Arab Emirates's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in United Arab Emirates, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in United Arab Emirates

Popular gift card brands
  • Lifestyle A retail gift card that provides access to a range of home, beauty, and fashion brands in the UAE. 


  • Damas: The leading jewellery and watch retailer in the Middle East offers its customers a varied and innovative offering, centred around 40 international jewellery and watch brand partners as well as exclusive in-house brands 


  • Nike: A gift card that allows recipients to purchase sportswear, footwear, and athletic accessories from one of the world’s leading sports brands. 


  • Al Arabi Travel Agency: A travel agency gift card that can be used for flights, accommodations, and travel services across the UAE and beyond. 


  • Jashanmal: A gift card for an established retail brand in the UAE that’s a household name, offering a great range of products, including fashion, home appliances, travel gear, and books. 

Benefits of B2B gifting in United Arab Emirates

  • Relationship building – create a positive impression, foster trust and strengthen connections with business partners, clients, and associates 


  • Cultural Sensitivity – considering Islamic traditions and values, businesses can choose gifts that showcase respect and understanding 


  • Celebrating special occasions – by participating in cultural celebrations such as Eid and National Day, companies demonstrate their commitment to the local context, reinforcing a sense of shared values and community 


  • Expressing Gratitude – whether it’s acknowledging a successful partnership, a completed project, or a significant milestone, a well-chosen gift communicates appreciation and strengthens the emotional bonds between businesses 

The Global Gift Card 

Looking to leave a positive impression in the UAE’s diverse and status-aware business culture? A tasteful gift for Eid or UAE National Day conveys prestige and professionalism. With GoGift, you can build partnerships with elegance and intention.

Physical and digital versions of The Global Gift Card
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