top of page

The Ultimate Guide to the B2B Gift Card Market in Türkiye

Discover the latest trends, top brands, and insights into the B2B gift card industry in Türkiye

GENERAL FACTS ON

Türkiye

84.78M

Population

Ankara

Capital

Turkish

Official language

Turkish Lira

Currency

National holidays

Bağımsızlık Günü (Independence Day) April 20th; Egemenlik ve Yurtta Sulh (Sovereignty and National Will Day) April 23rd; Zafer Bayramı (Victory Day) August 30th; Ramazan (Ramadan); Atatürk'ü Anma, Gençlik ve Spor Bayramı (Commemoration of Atatürk, Youth and Sports Day) May 19th; Emek ve Dayanışma Günü (Labor and Solidarity Day) May 1st; Ulusal Egemenlik ve Çocuk Bayramı (National Sovereignty and Children’s Day) April 23rd; Cumhuriyet Bayramı (Republic Day) October 29th.

Türkiye's gift card market size

Türkiye’s gift card market has shown robust growth, with a compound annual growth rate (CAGR) of 12,6% from 2020 to 2024. Projections indicate further expansion, with an anticipated CAGR of 9.9% between 2025 and 2029. By 2029, the Turkish gift card industry is forecasted to reach US$3.44 billion, up from US$2.13 billion in 2024.

Gift cards have emerged as a popular choice for gifting in Türkiye, offering convenience and eliminating the uncertainty of selecting the perfect gift. Whether purchased in-person or online, gift cards have gained prominence in the digital age, simplifying the gifting process, and catering to diverse preferences. In Türkiye, as elsewhere, the abundance of gifting options can pose challenges, leading many buyers to opt for the flexibility of gift cards to ensure recipient satisfaction. 

With e-commerce becoming increasingly ubiquitous and younger generations embracing technology, the accessibility of gift cards is expected to continue growing. In Türkiye, gifting plays a significant role in social relations, reflecting gratitude and affection during various occasions. While traditional values emphasize personally selected gifts, younger generations prioritize flexibility, ensuring recipients' preferences are met. This evolving trend is likely to persist in the years to come.

Country gift card market size

Türkiye's gifting traditions

In Türkiye, celebrations like Eid al-Fitr and Eid al-Adha offer cherished occasions for gift-giving, symbolizing gratitude and warmth. Additionally, birthdays, achievements, and holidays provide further opportunities for expressing affection through presents. 


When navigating Turkish gifting customs, thoughtful selection and presentation are paramount, reflecting genuine care and respect. Avoiding gifts with potential negative connotations, such as sharp objects or yellow flowers, is advisable, especially when gifting to elders. 


In the corporate realm, B2B gifting serves as a vital practice, fostering camaraderie and marking milestones. Personalization enhances the value of each gift, creating positive associations and contributing to a harmonious workplace atmosphere. 


By adhering to these principles, one can navigate Turkish gifting etiquette with ease, ensuring each gesture resonates meaningfully within the cultural context. 

Gift card regulations in Türkiye

Here are some general points about gift card regulations in Türkiye: 


  • The expiration period can be up to 5 years from the date of issuance. 

  • It is not possible to convert the amount loaded onto the card into cash, endorse it or transfer it onto another card. 

  • The issuer reserves the right to change the countries, stores, products, or sales channels where the card can be used at any time without notice. 

  • If the card is lost, stolen, or used by third parties, the responsibility lies with the cardholder, not the issuer. 

It's important to note that regulations may change, so always check the latest guidelines with Turkey's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Turkey, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Türkiye

Popular gift card brands
  • Amazon: Amazon's gift cards grant access to an expansive online marketplace, offering versatility and convenience for diverse gifting needs. 

  • BluTV: BluTV's gift cards provide exclusive access to premium Turkish streaming content, offering a personalized entertainment experience. 

  • Toyzz Shop: Toyzz Shop's gift cards unlock a world of toys and games, catering to children's boundless imagination and excitement for special occasions. 

  • LC Waikiki: LC Waikiki's gift cards offer affordable yet stylish clothing options, appealing to fashion-forward individuals seeking accessible chic. 

  • Carrefour: Carrefour's gift cards simplify shopping with access to a wide range of products, from groceries to electronics, providing convenience and value. 

  • Boyner: Boyner's gift cards offer access to high-end fashion and luxury brands, providing a sophisticated shopping experience for fashion enthusiasts. 

  • IKEA: IKEA's gift cards enable home transformation with stylish and affordable furniture and decor, catering to home decor enthusiasts. 

  • Tommy Hilfiger: Tommy Hilfiger's gift cards unlock premium fashion with timeless American style, appealing to those seeking sophistication and quality. 

  • Samsung: Samsung's gift cards offer access to cutting-edge gadgets and technology, making them the top choice for tech enthusiasts. 

  • Zara: Zara's gift cards provide a quick and trendy style fix, offering a whirlwind of fashionable clothing and accessories. 

Benefits of B2B gifting in Türkiye

In the Turkish business landscape, B2B gifting serves as a versatile tool, blending relationship-building, employee recognition, and strategic marketing efforts. Beyond strengthening business ties and recognizing employees, B2B gifting offers opportunities for effective promotional campaigns.


Moreover, understanding Türkiye’s tax landscape can reveal additional advantages, offering a comprehensive approach to fostering corporate connections while maximizing the benefits of thoughtful gifting. 

The Global Gift Card 

Want to deepen partnerships in Türkiye’s tradition-conscious and relationship-driven business world? Thoughtful gifting during business events and gift-giving holidays can help reinforce partnerships. With GoGift, you can build trust with every thoughtful touch.

Physical and digital versions of The Global Gift Card
bottom of page