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The Ultimate Guide to the B2B Gift Card Market in Switzerland

Discover the latest trends, top brands, and insights into the B2B gift card industry in Switzerland

GENERAL FACTS ON

Switzerland

8.8M

Population

Bern

Capital

German, French, Italian, Romansh

Official language

Swiss Franc

Currency

National holidays

1st August (Swiss National Day), Good Friday, Easter Monday, Ascension Day, Whit Monday, Christmas Day, Boxing Day

Switzerland gift card market size

In value terms, the gift card market in Austria has recorded a CAGR of 8.5% during 2020-2029. The gift card industry in Austria will continue to grow over the forecast period and is expected to record a CAGR of 6.9% during 2025-2029. The gift card market in the country will increase from US$1,76 billion in 2024 to reach US$ 2,5 billion by 2029.

The shift towards digitalization has accelerated the adoption of online gift cards. Businesses increasingly use gift cards for customer loyalty programs, employee recognition, and promotional campaigns.

As digital payment systems become even more prevalent and companies seek flexible incentive solutions, the B2B gift card market in Switzerland is expected to continue its growth trajectory. Innovations in fintech and increased personalization options are likely to further boost market growth.

Country gift card market size

Switzerland gifting traditions

  • Cultural Roots and Core Values: In Swiss culture, gift-giving is approached with thoughtfulness and often reflects the strong emphasis on quality and practicality. This aligns with the cultural values of punctuality, discretion, and a certain formality. 


  • Gift-Giving Tradition: In Switzerland, gifts are common around personal milestones such as birthdays, weddings, and anniversaries. In business settings, while not obligatory, small tokens of appreciation are valued, especially during the holiday season.


  • Cultural Norms: Gifts are typically modest and of high quality. Overly extravagant gifts may be viewed with suspicion. It's customary to present gifts that reflect the recipient's interests or needs.


  • Significant Gifting Occasions: Major holidays like Christmas and New Year's are popular times for gift exchanges. Additionally, company anniversaries and employee milestones are occasions where corporate gifts are given.


  • Corporate Gifting: Corporate gifting is practiced, particularly during the holiday season or to mark significant business achievements. Gifts are chosen carefully to maintain professionalism and adhere to corporate policies.


  • Emerging Self-Gifting Trend: With the rise of e-commerce, there's a growing trend of self-gifting, where individuals purchase gift cards for personal enjoyment.


  • Navigating Gift-Giving: Understanding the nuances of Swiss culture is essential. Gifts should be appropriate, high-quality, and presented with sincerity to foster positive personal and professional relationships.

Gift card regulations in Switzerland

  • Validity Period: Gift cards typically have a validity period of up to five years, but this can vary depending on the issuer.


  • Consumer Protection: Swiss consumer protection laws ensure that the terms and conditions of gift cards are transparent, including any fees or expiration dates.


  • Data Privacy: Compliance with the Swiss Federal Act on Data Protection (FADP) is mandatory when handling customer information related to gift card transactions.


  • Anti-Bribery Laws: The Swiss Penal Code prohibits bribery, and companies must ensure that corporate gifts, including gift cards, do not violate these regulations.

It's important to note that regulations may change, so always check the latest guidelines with Switzerland's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Switzerland, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Switzerland

Popular gift card brands
  • Migros: One of Switzerland's largest retail companies, offering a wide range of products from groceries to electronics.


  • Coop: A major supermarket chain providing gift cards usable across their extensive network of stores.


  • Manor: A department store offering a variety of goods, from fashion to homeware, making their gift cards versatile.


  • SBB (Swiss Federal Railways): Gift cards for travel across Switzerland's extensive rail network, appealing to both locals and tourists.


  • Digitec Galaxus: Switzerland's leading online retailer for electronics and more, offering digital gift cards.


  • Apple iTunes: Popular for digital content, including music, apps, and subscriptions.


  • Google Play: Widely used for purchasing apps, games, and other digital content on Android devices.

Benefits of B2B gifting in Switzerland

  • Enhance Business Relationships: Thoughtful gifting can strengthen professional ties and show appreciation to clients and partners.


  • Boost Employee Morale: Recognizing employee achievements with gift cards can increase motivation and job satisfaction.


  • Customer Loyalty: Incentivizing customers with gift cards can encourage repeat business and brand loyalty.


  • Flexibility and Convenience: Gift cards offer recipients the freedom to choose what they value most, making them a versatile reward option.

The Global Gift Card 

Looking to build lasting connections in a business culture that values precision, discretion, and professionalism? Thoughtful gifting is a respectful way to show appreciation and foster trust. With GoGift, you’ll find the right gesture—delivered with the same care for detail the Swiss are known for.

Physical and digital versions of The Global Gift Card
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