top of page

The Ultimate Guide to the B2B Gift Card Market in Sri Lanka

Discover the latest trends, top brands, and insights into the B2B gift card industry in Sri Lanka

GENERAL FACTS ON

Sri Lanka

22M

Population

Colombo

Capital

Sinhala and Tamil

Official language

Sri Lankan Rupee

Currency

National holidays

14th April (Sinhala and Tamil New Year), 1st May (Labour Day), 15th August (Independence Day), 25th December (Christmas), and several Buddhist festivals like Vesak (usually in May).

Sri Lanka gift card market size

Although exact figures for the market size are not widely available, the Asia Pacific gift card market is experiencing substantial growth. The region achieved a CAGR of 9.9% from 2020 to 2024. Looking ahead, the market is expected to expand at a compound annual growth rate (CAGR) of 7.7% from 2025 to 2029, increasing from US$263.4 million in 2025 to US$354.7 million by 2029.

The Sri Lankan gift card market has gained traction due to several factors, including the rise of online retail, the increased adoption of digital payment methods, and the growing preference for experiences over material gifts. B2B gift cards are especially popular in corporate settings, where businesses use them as part of employee recognition programs and customer loyalty incentives.

As Sri Lanka’s digital economy continues to expand, the B2B gift card market is expected to see strong growth. Digital gift cards are projected to become the preferred choice for businesses, as they are easy to distribute and manage. Additionally, the integration of mobile wallets and e-commerce platforms will further fuel the demand for digital gift cards.

Country gift card market size

Sri Lanka gifting traditions

Cultural Roots and Core Values:  Sri Lanka is a diverse country with deep cultural traditions influenced by its Buddhist, Hindu, and Christian communities. Values such as respect for elders, hospitality, and generosity are at the heart of its social fabric. 


Gift-Giving Tradition:  Gift-giving is an important aspect of Sri Lankan culture, with gifts often symbolizing goodwill, respect, and affection. While physical gifts such as clothes, food, or money are common, the growing trend of gift cards is becoming more acceptable, especially in business settings. 


Cultural Norms:  When giving gifts, it is customary to present them with both hands as a sign of respect. In business contexts, gifts should be thoughtful, but not extravagant, as they should reflect the recipient's status and the relationship's formality. 


Significant Gifting Occasions:  Important gifting occasions in Sri Lanka include the Sinhala and Tamil New Year, religious holidays like Vesak (Buddha's birthday), weddings, and birthdays. Corporate gifting is common during these times as well, with businesses offering gifts to clients, partners, and employees to show appreciation. 


Corporate Gifting:  Corporate gifting is becoming increasingly popular in Sri Lanka, especially as businesses seek to strengthen their relationships with clients and improve employee satisfaction. However, cultural sensitivity is crucial in ensuring that gifts are well-received. 

Gift card regulations in Sri Lanka

As of 2024, the regulation of gift cards in Sri Lanka is still developing. While there are no specific government restrictions on the value of gift cards for personal or corporate use, businesses should be mindful of local tax regulations when issuing them as part of employee benefits or customer rewards. 


  • Expiration: Gift cards in Sri Lanka may have an expiry period, typically ranging from 1 to 3 years, though specific terms can vary depending on the issuer. 


  • Taxation: Companies offering gift cards as part of employee benefits must ensure compliance with Sri Lanka's tax laws, as these gifts could be subject to income tax for the recipient if they exceed certain thresholds. 


As the gift card market grows, businesses must stay updated on any regulatory changes that may affect the issuance and taxation of gift cards. 

It's important to note that regulations may change, so always check the latest guidelines with Sri Lanka's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Sri Lanka, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Sri Lanka

Popular gift card brands

Dialog:  Sri Lanka’s largest telecommunications company, Dialog Axiata, offers prepaid gift cards for mobile services, data, and entertainment, making them a popular choice for tech-savvy customers and employees alike. 


Sampath Bank:  Sampath Bank offers gift cards that can be used at a wide range of retailers and online stores. These cards are popular due to their flexibility and convenience. 


Cargills Food City:  One of Sri Lanka’s leading supermarket chains, Cargills Food City offers gift cards that are ideal for employees or customers looking for grocery shopping benefits. These cards have become a popular choice for businesses looking to reward clients with a tangible and useful gift. 


PANDORA:  For businesses looking to offer a luxury experience, PANDORA’s jewelry gift cards are becoming a popular option. These gift cards are often given to employees as part of performance bonuses or as incentives in corporate settings. 


Keells Super:  Another major retail brand in Sri Lanka, Keells Super offers gift cards for grocery shopping, making it a useful option for a corporate gift. 

Benefits of B2B gifting in Sri Lanka

Enhance Business Relationships:  In Sri Lanka, personal relationships and respect play a major role in business dealings. A well-chosen corporate gift can help strengthen relationships, build trust, and foster long-term partnerships. 


Employee Satisfaction and Retention:  Gift cards are an effective way for businesses to reward employees, boosting morale and job satisfaction. In a competitive market, offering incentives through gift cards can improve employee retention rates and attract top talent. 


Customer Loyalty:  Businesses are increasingly using gift cards as part of loyalty programs to keep customers engaged and encourage repeat business. Gift cards offer flexibility, allowing customers to choose their rewards, which can help enhance their overall experience with the brand. 


Cost-Effective Marketing Tool:  Gift cards can serve as an effective marketing tool, particularly when given as promotional items or rewards for referrals. They offer value without requiring a large upfront investment and can help increase brand visibility. 

The Global Gift Card 

The B2B gift card market in Sri Lanka is poised for significant growth, driven by the increasing adoption of digital payments, e-commerce, and the growing popularity of personalized gifting options. As businesses look for innovative ways to incentivize employees, retain customers, and improve brand loyalty, gift cards will likely become more prominent in Sri Lanka. 


With the right blend of cultural awareness, technological innovation, and market adaptation, Sri Lanka’s gift card market has the potential to become a key component of the country's evolving digital economy. 

Physical and digital versions of The Global Gift Card
bottom of page