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The Ultimate Guide to the B2B Gift Card Market in Spain

Discover the latest trends, top brands, and insights into the B2B gift card industry in Spain

GENERAL FACTS ON

Spain

47.5M

Population

Madrid

Capital

Spanish

Official language

Euro

Currency

National holidays

Epiphany (06/01), Easter, Labour Day (01/05), Día de la Asunción (15/08), Spanish National Day (12/10), All Saints’ Day (01/11), Spanish Constitution Day (06/12), Día de la Inmaculada (08/12), Nochebuena (Christmas Eve), Nochevieja (New Year’s Eve)

Spain gift card market size

The Spanish gift card market was valued at US$ 4,17 billion in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period (2025-2029), reaching US$ 5,63 billion by 2029.

The Spanish gift card market has experienced steady growth, with a compound annual growth rate (CAGR) of 7.8% between 2020 and 2024. One notable trend driving this growth is the rapid expansion of e-commerce, which has solidified and reached the levels of traditional brick-and-mortar retail. 

The popularity of digital gift cards is expected to continue rising in Spain, reflecting consumers' preference for convenient digital options. Moreover, there is growing interest in personalized gift cards tailored to specific occasions or celebrations, indicating a shift towards more customized gifting experiences. Additionally, eco-friendly and sustainable gift cards are anticipated to gain traction as consumers increasingly prioritize environmentally conscious choices. 

Country gift card market size

Unlocking the Spirit of Gift-Giving in Spain

During Christmas, gift-giving lies at the heart of the holiday. Spanish employees typically receive a Christmas gift, like a gourmet hamper, right before the holidays. Spanish families exchange presents either on Christmas Eve or Christmas Day. After Christmas, children eagerly anticipate the arrival of Los Reyes Magos, the Three Wise Men, bearing gifts on January 6th. Father’s Day is celebrated in Spain on March 19th, while Mother’s Day falls on the first Sunday of May. Also, some individuals receive gifts for their name day. However, gifts are most exchanged during birthdays, anniversaries, graduations, housewarmings, visits, and other special occasions. 


In Spain, there are certain unwritten rules to consider when giving or receiving gifts. Reciprocity is key, where it is customary to give a gift of similar value in return. Recipients are expected to open gifts immediately to show appreciation for the giver’s effort. Small tokens of appreciation, such as flowers or chocolates, are often brought as gifts when invited to someone’s home, symbolizing appreciation and hospitality.

 

In Spanish business culture, building relationships is essential, and fostering healthy camaraderie among partners, associates, and clients is key. Corporate gifting is commonly used to strengthen client relationships, while employee gifting is often reserved for holidays and milestones. Milestones and achievements can be rewarded as signs of respect, success, and recognition of good work. 

Gift card regulations in Spain

Here are some general points about gift card regulations in Spain as of 2021: 


·       Expiry dates: A gift card typically has an expiry date of up to 10 years from the day it was issued, which is the maximum allowed by law. After this period, the gift card issuer can charge inactivity fees, but the cardholder can still redeem the card’s balance. 

·       Fees/charges: Gift card issuers are not allowed to charge fees beyond the initial purchase price. They may, however, charge fees for stolen or lost gift cards. 

·       Redemption: Gift cards should be fully redeemable for their value, with any limitations clearly disclosed to the customer before purchase. 

·       Disclosures: Card issuers are required to present clear information to the customer about terms & conditions. 

·       Consumer protection: Spanish law provides consumer protection. Customers have the right to access the full value of their gift cards, and any limitations to this may be considered bad business practices. 

·       Lost or stolen cards: Should a gift card be lost or stolen, the issuer may supply a replacement card with the remaining value, although the customer might be charged for the service. 

Please keep in mind that these regulations are subject to change. It is therefore important to refer to the official website of the Spanish government or relevant regulatory authorities for the most up-to-date information.

Additionally, terms & conditions may vary depending on the type of gift card, the issuer, and other factors, so it is advisable to consult with the issuer directly to avoid any unforeseen circumstances.


Popular gift cards in Spain

Popular gift card brands
  • H&M offers a wide range of trendy clothing, accessories, and home products at affordable prices, making it highly popular in Spain. 

  • App Store & iTunes gift cards allow recipients to browse and purchase apps, movies, books, music, and more, catering to tech-interested individuals who use Apple devices. 

  • El Corte Inglés, Spain’s biggest department store chain, offers an ever-exciting selection of diverse products, such as tech, home decoration, clothing and a gourmet market. 

  • Mango, a Spanish clothing brand, is famous for its stylish fashion collections, known for quality and design, and for offering the latest fashion trends faster than most competitors. 

  • Amazon is a global online marketplace and offers a vast range of products, making it popular for its extensive product range, convenience, and reliability. 

  • Carrefour, a multinational retail chain, is the go-to grocery store for many Spaniards, offering mainly groceries but also electronics and more. 

  • Zalando is a well-known online fashion retailer that offers clothing, footwear and trendy accessories with a vast, customer-friendly catalogue. 

  • Ticketmaster is a global platform, that allows users to buy tickets to concerts, theatre events, sports games, and more, appealing to music enthusiasts. 

  • Rituals specializes in self-care and well-being products, offering high-quality items for a spa-like experience at home. 

  • Foot Locker, a famous athletic footwear and sports clothing retailer, offers the biggest sports brands and a diverse selection of sneakers, appealing to sports enthusiasts and fashion-conscious shoppers alike. 

Benefits of B2B gifting in Spain

In Spain, personal connections play a vital role in business settings. B2B gifting serves as a relationship-building tool, fostering goodwill and trust, which are essential for long-term partnerships.

Rewarding employees with B2B gift cards aligns with Spain's emphasis on employee well-being and work-life balance, boosting morale and loyalty. Additionally, businesses can enhance their brand visibility and reach by offering gift cards to partner companies.  

The Global Gift Card 

Looking to make an impact in Spain’s personable and culturally rich business landscape? A gift to celebrate public holidays or corporate success is a great way to foster good will. With GoGift, your gesture makes business be more human.

Physical and digital versions of The Global Gift Card
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