top of page

The Ultimate Guide to the B2B Gift Card Market in Slovenia

Discover the latest trends, top brands, and insights into the B2B gift card industry in Slovenia

GENERAL FACTS ON

Slovenia

2.1M

Population

Ljubljana

Capital

Slovene

Official language

Euro

Currency

National holidays

1st & 2nd January (New Year), 8th February (Prešeren Day), Easter Monday, 27th April (Resistance Day), 1st & 2nd May (Labour Day), 25th June (Statehood Day), 15th August (Assumption Day), 31st October (Reformation Day), 1st November (All Saints' Day), 25th December (Christmas), 26th December (Independence and Unity Day).

Slovenia gift card market size

While data on the Slovenian gift card market is not available, the compound European gift market has seen steady growth, with the digital segment gaining traction. The market is expected to grow at a CAGR of around 6-8% from 2024-2029, fueled by increasing e-commerce adoption and corporate gifting trends.

The demand for digital gift cards has increased as businesses prioritize efficiency and convenience. The COVID-19 pandemic accelerated digital adoption, boosting online retail and e-gifting options.

With growing technological integration and the expansion of loyalty and rewards programs, the Slovenian B2B gift card market is set to expand further. Innovations such as blockchain-based gift cards and AI-powered recommendations may also play a role in shaping the future landscape. 

Country gift card market size

Slovenia gifting traditions

  • Cultural roots and core values: Slovenians value hospitality, gratitude, and personal relationships in both personal and professional settings. 


  • Gift-Giving tradition: Gift-giving is a meaningful act in Slovenia, often associated with showing appreciation and strengthening relationships. 


  • Cultural norms: Gifts should be thoughtful and appropriate for the occasion. Business gifts should not be too extravagant to avoid the appearance of bribery. 


  • Significant gifting occasions: Common gifting occasions include birthdays, Christmas, New Year's, weddings, and business celebrations. 


  • Reciprocity in invitations: It is customary to bring a small gift when visiting someone’s home, such as wine, chocolates, or flowers. 


  • Corporate gifting: Corporate gifts are commonly exchanged during the holiday season or to celebrate business milestones. They should be professional and aligned with the company’s values. 


  • Emerging self-gifting trend: Similar to other European markets, self-gifting is becoming more popular, especially with the rise of online shopping and promotional gift card campaigns. 

Gift card regulations in Slovenia

Validity: Gift cards in Slovenia typically have a validity period of at least one year, though many are valid for longer. 


Consumer protection: Businesses issuing gift cards must comply with EU consumer protection regulations, ensuring clear terms and conditions for expiration dates and usage. 


Taxation: Companies using gift cards for employee incentives or corporate gifting must comply with Slovenian tax regulations, including potential VAT and income tax implications. 


Anti-bribery laws: While corporate gifting is common, businesses must ensure compliance with Slovenia’s anti-corruption laws, which regulate the value of gifts given in professional and public sector settings. 

It's important to note that regulations may change, so always check the latest guidelines with Slovenia's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Slovenia, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Slovenia

Popular gift card brands
  • Spar Gift Card: A popular choice for groceries and essentials, valid at Spar supermarkets across the country. 


  • Petrol Gift Card: Ideal for fuel and convenience store purchases, commonly used by companies for employee benefits. 


  • Mimovrste Gift Card: One of Slovenia’s largest online retailers, offering a wide selection of electronics, fashion, and home goods. 


  • Big Bang Gift Card: A preferred gift for tech lovers, providing access to a range of electronics and appliances. 


  • Citypark Ljubljana Gift Card: Accepted at multiple stores in Slovenia’s largest shopping mall, making it a versatile gifting option. 


  • HOFER (Aldi) Gift Card: A convenient gift card for grocery shopping, widely accepted across Slovenia. 


  • Tuš Gift Card: Popular for everyday shopping at Tuš supermarkets nationwide. 

Benefits of B2B gifting in Slovenia

  • Strengthen Business Relationships: In Slovenia’s business culture, trust and personal connections play a significant role. A well-thought-out corporate gift can enhance these relationships and foster long-term partnerships. 


  • Increase Employee Motivation: Gift cards serve as an effective incentive, boosting employee morale and engagement while offering flexibility in how they use their rewards. 


  • Encourage Customer Loyalty: Many businesses use gift cards as part of loyalty programs to reward repeat customers and increase brand engagement. 


  • Enhance Flexibility & Convenience: Unlike traditional corporate gifts, gift cards provide recipients with the freedom to choose what they want, making them a highly appreciated option. 


  • Tax-Efficient Gifting: Slovenian companies can leverage tax benefits for certain types of employee rewards and business gifts, provided they comply with local regulations. 

The Global Gift Card 

The B2B gift card market in Slovenia is steadily growing, with increasing adoption in corporate incentives, customer loyalty programs, and digital gifting solutions. As businesses continue to recognize the benefits of gift cards, innovation and regulation will shape the future of the industry. Whether used for employee recognition, business development, or customer engagement, gift cards remain a versatile and effective tool in Slovenia’s corporate landscape.

Physical and digital versions of The Global Gift Card
bottom of page