top of page

The Ultimate Guide to the B2B Gift Card Market in Slovakia

Discover the latest trends, top brands, and insights into the B2B gift card industry in Slovakia

GENERAL FACTS ON

Slovakia

5.5M

Population

Bratislava 

Capital

Slovak

Official language

Euro

Currency

National holidays

1st January (Day of the Establishment of the Slovak Republic), 8th May (Day of Victory over Fascism), 5th July (St. Cyril and Methodius Day), 29th August (Slovak National Uprising Anniversary), 1st September (Day of the Constitution of the Slovak Republic), 15th September (Day of Our Lady of the Seven Sorrows, Patron Saint of Slovakia), 17th November (Struggle for Freedom and Democracy Day)

Slovakia gift card market size

Limited data is available on Slovakia’s B2B gift card market size, but trends suggest steady growth in line with retail and e-commerce expansion. As one of the fastest growing OECD economies, Slovakia is quickly catching up to other European countries in terms of e-commerce and retail penetration.

Slovakia experienced a pandemic-induced recession, but recovery has been steady. This resurgence is supported by an ambitious recovery plan and EU funding.  

A reinvigoration of the economy would reflate the formerly steadily growing retail sector, which is traditionally the most important for the gift card industry.  

Currently, cashless transactions and digital commerce are expanding rapidly in Slovakia, although cashless transactions have been the norm more so than in Western European neighbour countries. This trend is driven by the expansion in Fintech innovation and the surge of EU digitalization policies. 

Country gift card market size

Slovakia gifting traditions

  • Nexus of Tradition and Modernity: Slovak life embraces tradition and modesty, and these values shine through in daily life, especially when it comes to sharing gifts 


  • Occasions: Birthdays, name days, and the festive season of Christmas become special moments for swapping thoughtful gifts. The Slovak way of giving reflects their down-to-earth nature and the care put into selecting meaningful presents 


  • Business Realm: Interactions start with a bit of formality, where what really matters are the relationships built with each other. While initial meetings are quite formal, there are also casual chats, recognizing the importance of connecting on a personal level.  


  • When to give Corporate Gifts: In Slovakia, business relationships tend to begin formally, with corporate gifting becoming more common as trust develops, though it remains a supplementary rather than essential practice. 


  • Employee Appreciation: Many employees may be honoured at the workplace through gifts, including but not limited to occasions such as their name day, birthday, Christmas, or the company’s anniversary.  

Gift card regulations in Slovakia

Here are some general points about gift card regulations in Slovakia as of November 2023: 

  • Regulation falls under the rules stipulated by the European Union  

  • A gift card’s expiry date needs to be clearly stated on the card  

  • Fees regarding the use or activation of the card are prohibited  

  • Terms and conditions must be disclosed to the purchaser 

  • Gift vouchers are subject to tax for the employee and are a taxable expense for the employer

It's important to note that regulations may change, so always check the latest guidelines with Slovakia's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Slovakia, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Slovakia

Popular gift card brands
  • H&M: A global brand known for offering quality fashion at a reasonable price, found in 27 stores across the country and online  


  • Alza: A leader in the Czech and Slovak online retail market, with more than 23 years of history in offering suitable gifts for anyone  


  • Mall.sk: A leading general e-commerce website in Slovakia ensuring a gift that will not disappoint even the most demanding  


  • Adidas: The iconic brand with the Three Stripes offering fashion from the courts to the catwalk with a rich history in performance and passion for sports 


  • The Jewellery Room: Give a gift that lasts forever. The Jewellery Room has curated a unique jewellery selection from the world’s best designers 


  • Xbox: Whether it might be a new game, apps, movies, TV shows, devices or more, an Xbox gift card gives the recipient the freedom to choose a gift themselves 

Benefits of B2B gifting in Slovakia

  • Sprinkling Slovak Charm: In Slovakia’s corporate world, where handshakes mean a lot, but a thoughtful gift can mean even more, B2B gifting lets tradition meet the contemporary world of commerce

      

  • Celebrate the Special Days: B2B gifting lets companies mark milestones, achievements, and partnerships with a thoughtful gesture 


  • Corporate Hospitality: It is customary to bring a small gift when visiting someone’s space, and in the business world, it’s no different. A well-chosen gift isn’t just a token; it’s a way of saying, “Thanks for being part of our journey” 


  • Playing the Brand Game: Tasteful and practical gifts that carry your company’s identity? That’s like putting your brand on a little adventure, making sure your partners remember you in the hustle and bustle of business 

The Global Gift Card 

Want to show appreciation in Slovakia’s straightforward and relationship-focused professional environment? Recognizing national holidays or business milestones with a gift can strengthen bonds. With GoGift, your business intent is communicated with clarity and care.

Physical and digital versions of The Global Gift Card
bottom of page