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The Ultimate Guide to the B2B Gift Card Market in Romania

Discover the latest trends, top brands, and insights into the B2B gift card industry in Romania

GENERAL FACTS ON

Romania

19M

Population

Bucharest

Capital

Romanian

Official language

Romanian leu 

Currency

National holidays

25th January (Union of the Romanian Principalities), 30th November (Feast of St. Andrew), 1st December (Great Union Day)

Romania gift card market size

Romania’s economy has shown strong growth within the EU, contributing to the expansion of the gift card market, particularly as disposable incomes rise, and retail sectors develop. Eastern European countries collectively account for 6% of the European gift card market, highlighting Romania’s role in this regional trend.

With gift vouchers being on the 4th place of extra-salary benefits provided by companies in Romania, they are already an established force within corporate gifting. However, as according to the European Union’s DESI Report detailing the digital economy and society, Romania's slower adoption of digitalization has posed challenges for e-commerce and the digital gift card market. However, with government initiatives aimed at digital transformation, the sector has significant growth potential.

Actions outlined by the Romanian Recovery and Resilience Plan aim at implementing and embracing digitalisation, thus pushing the country into the digital age.  Dependent on their success, an improvement of digital skills within the society will likely advance both e-commerce and the demand for digital gift cards, as it has been observed in other countries. 

Country gift card market size

Romania gifting traditions

  • Roots and Reasons: Romania's rich history has fostered a strong national identity and cultural diversity, influencing regional variations in gifting traditions. This has added diversity to the way gifts are exchanged across regions, although their importance remains universal 


  • Religious Impact: As most of the population is ethnic Romanian and Eastern Orthodox, traditions are deeply rooted in family networks and values, creating a blend of warmth, hospitality, and animated conversations 


  • Personality: Romanians, though sometimes reserved initially, are known for their welcoming demeanour. This can be attributed to the importance placed on personal relationships, which play a crucial role in both social and professional spheres 


  • Blat”:  Romania has a strong tradition of informal networking, where small tokens of appreciation—such as gifts for doctors or service providers—symbolize gratitude and trust. 


  • Gifting Occasions: Gifts are exchanged on birthdays, Women’s Day, Easter, Saint Nicholas, and Christmas. Furthermore, New Year’s Eve is marked by gestures of goodwill to reflect joyous sprit and the significance of marking the beginning of a new year 


  • Corporate Culture: Romanian business culture is characterized by formality and hierarchy. The importance of establishing a strong personal connection is evident from the customary practice of initiating the first meeting with a gift. This gesture serves as a sign of cooperation, and these gifts are typically opened immediately.   

Gift card regulations in Romania

Here are some general points about gift card regulations in Romania as of January 2024: 


  • From the date of receipt of the gift card, a consumer has a right of withdrawal of 14 days as according to EU regulations  

  • Terms and Conditions have to be clearly stated 

  • As of 2024, according to fiscal experts, Romanian companies can provide employees with tax-free gift cards up to 300 lei per person for special occasions like Easter, Women’s Day, and Christmas. However, tax regulations may be subject to updates. 

It's important to note that regulations may change, so always check the latest guidelines with Romania's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Romania, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Romania

Popular gift card brands
  • eMAG: Romania’s digital shopping haven, eMAG, dazzles customers with a vast online marketplace offering everything from electronics to fashion, providing convenience and variety at the click of a button  


  • Ikea: Modular furniture and chic décor bring affordable Scandinavian design to households, resonating with those seeking both functionality and aesthetic appeal  


  • Flanco: Tech enthusiasts flock to Flanco, drawn by its cutting-edge electronics and appliances, where innovation meets accessibility 


  • Cărturești: The cultural heartbeat of Romania, Cărturești beckons book lovers and creative souls with its enchanting range of products, offering a place for literary exploration, unique gifts, and a cozy atmosphere  


  • Jewellery room: Elevating personal style, Jewellery Room captures the essence of elegance with exquisite pieces, appealing to customers who appreciate the timeless allure of finely crafted jewellery 


  • H&M: The fashion-forward choice for Romanians, H&M brings affordable runway trends to the streets, offering a diverse range of styles that resonate with the country’s dynamic and youthful fashion culture 


  • Ozone: Ozone offers a wide range of products, including electronics, toys, and home essentials, catering to diverse consumer needs in Romania. 


  • Tripgift: Tripgift provides Romanians with travel-related gift cards that can be used for flights, hotels, and experiences, making it an appealing option for those looking to explore new destinations. 

Benefits of B2B gifting in Romania

  1. Building Lasting Connections: In the land of warm smiles and lively conversations, thoughtfulness extends to the business world, making meaningful gifts a key ingredient in forging bonds that go beyond an introductory email. 


  2. Navigating Hierarchies: Romanian business culture values formality and hierarchy. A well-chosen corporate gift can help establish rapport and demonstrate professionalism.

     

  3. Celebrating Together, Working Better: In a country that loves to celebrate, corporate gifting becomes a shared experience. Joining in the festivities of special occasions can create a sense of unity and shared joy. 


  4. Establishing Trust through “Blat”: Trust and relationship-building play a key role in Romanian business culture. Thoughtful corporate gifts can strengthen professional connections and foster goodwill. 

 

The Global Gift Card 

Want to stand out in Romania’s dynamic and fast-evolving business scene? A corporate gift during national celebrations or key professional moments helps convey recognition and trust. With GoGift, your message of appreciation is both timely and thoughtful.

Physical and digital versions of The Global Gift Card
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