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The Ultimate Guide to the B2B Gift Card Market in Portugal

Discover the latest trends, top brands, and insights into the B2B gift card industry in Portugal

GENERAL FACTS ON

Portugal

10.41M

Population

Lisbon

Capital

Portuguese

Official language

Euro

Currency

National holidays

25th April (Freedom Day), 10th June (Portugal Day), 5th October (Republic Day), 1st December (Restoration of Independence)

Portugal gift card market size

While specific data on Portugal’s B2B gift card market is limited, broader European trends indicate steady growth, driven by consumer demand for convenient and flexible gifting options.

Despite economic uncertainties caused by the Covid-19 pandemic, inflation, and broader geopolitical tensions, Portugal has seen employment growth and a recovery in government revenue, supported in part by the return of global tourism.The rise in household income, coupled with the return of global tourism, has facilitated the recovery of the Portuguese economy, which is likely to support the gift card market.

Broader trends in digitalization and online shopping have led to a shift towards digital and e-gift cards, known for their convenience and flexibility. Like trends observed in other countries, digital cards are expected to become the dominant form of gifting as many businesses integrate them into loyalty programs or use them for employee gifting. 

Country gift card market size

Portugal gifting traditions

Portugal’s gift-giving customs are deeply rooted in its rich history, religion, and social dynamics. Portugal has deep Catholic roots that continue to influence cultural traditions, though modern society is increasingly diverse and secular. 


Gifts in Portugal are more than just material tokens; they are expressions of closeness and sentiment. When received, gifts are opened promptly, allowing genuine appreciation to be shared. 


In Portugal, professional and social relationships are often influenced by factors such as education, economic standing, and personal connections. In business, gift-giving holds special significance, focusing on establishing and nurturing relationships. Professionals prioritize building enduring connections for their companies. 


Gifts in the professional context symbolize mutual respect. The act of giving reinforces collaboration and goodwill in Portuguese business culture.


During the holiday season, Portuguese companies express gratitude to customers with generous gifts, making Christmas a time of generosity for employees and clients alike. 

Whether in personal or professional relationships, gift-giving in Portugal reflects shared values, mutual respect, and a culture deeply rooted in history, faith, and familial bonds.  

Gift card regulations in Portugal

Here are some general points about gift card regulations in Portugal as of January 2024: 


  • No Minimum Validity Period: Portuguese law does not mandate a minimum validity period for gift cards, though issuers may establish their own terms. 


  • Clear Terms and Conditions: Gift card terms and conditions must be clearly stated.  


  • Forbidden Fees: Fees related to card activation or use are prohibited. 


  • Right of Withdrawal: From the date of receipt, customers have a right of withdrawal lasting 14 days. 

 

It's important to note that regulations may change, so always check the latest guidelines with Portugal's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Portugal, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Portugal

Popular gift card brands
  • Decathlon: Embracing the Portuguese love for outdoor activities, Decathlon is a go-to destination for sports enthusiasts, offering a diverse range of affordable and quality sporting goods 


  • FNAC: A popular destination for technology, culture, and entertainment, FNAC offers a wide selection of electronics, books, music, movies, and more, making it a go-to choice for tech-savvy and culturally inclined individuals. 


  • Mango: Elevating fashion with its chic and trendy collections, Mango captures the essence of style and sophistication, making it a favorite among those who appreciate contemporary and elegant clothing. 


  • Media Markt: A tech haven for gadget enthusiasts, Media Markt stands as the ultimate destination for cutting-edge electronics, providing a wide array of the latest innovations. 


  • Rituals: Bringing the art of relaxation to Portugal, Rituals entices customers with luxurious bath, body, and home products, transforming daily routines into indulgent rituals with its exquisite scents and calming ambiance 


  • Sephora: Redefining beauty standards, Sephora beckons beauty enthusiasts with its extensive range of cosmetics and skincare products, offering a playground for self-expression. 


  • Swarovski: Adding a touch of glamour to Portuguese lifestyles, Swarovski’s crystal creations captivate with their brilliance, offering exquisite jewelry and accessories that celebrate both individuality and timeless elegance. 


  • Uber: Revolutionizing the way cities are navigated, Uber offers a convenient and efficient ride-hailing service, saving time and providing a seamless urban transport experience. 


  • Zara: Leading the fashion industry with its trendy and affordable clothing, Zara provides stylish apparel and accessories for men, women, and children, catering to fashion-forward Portuguese consumers. 

Benefits of B2B gifting in Portugal

Building Lasting Relationships: In Portugal, business relationships are built on trust and long-term engagement, making thoughtful corporate gifting a key tool for strengthening connections. 


Expressing Mutual Appreciation: Portuguese business culture values mutual respect, making well-chosen gifts a powerful expression of appreciation. They show a commitment to the partnership and an investment in its success. 


Fostering Company Loyalty: In a culture that prizes loyalty, corporate gifting is a way to nurture it. Recognizing and rewarding staff or collaborators with meaningful gifts cultivates a sense of belonging, leading to increased engagement and dedication. 


Celebrating Achievements Together: Portuguese people enjoy celebrations, and success is no exception. Sending gifts during holidays or to mark significant milestones isn’t just a formality; it's a way to share joy, create a positive atmosphere, and reinforce a sense of accomplishment. 

The Global Gift Card 

Looking to build rapport in Portugal’s people-oriented business culture? Gifting during holidays or to celebrate partnerships highlights your commitment and attention to detail. With GoGift, every gesture speaks volumes in relationship-building.

Physical and digital versions of The Global Gift Card
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