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The Ultimate Guide to the B2B Gift Card Market in Poland

Discover the latest trends, top brands, and insights into the B2B gift card industry in Poland

GENERAL FACTS ON

Poland

38M

Population

Warsaw

Capital

Polish

Official language

Złoty

Currency

National holidays

3rd May (Constitution Day), 11th November (Independence Day)

Poland gift card market size

In value terms, the gift card market in Poland has recorded a CAGR of 7.2% during 2018-2022. The gift card industry in Poland will continue to grow over the forecast period and is expected to record a CAGR of 7.1% during 2024-2028. The gift card market in the country will increase from US$ 1,7 billion in 2023 to reach US$ 2,5 billion by 2028.

During the Covid-19 pandemic, digital payment providers and other industry players observed that the gift card industry, as opposed to most other economic areas, kept a steady growth.  

This wasn’t necessarily due to a rise in gift-giving, but rather corporate benefit trends. In the expanding Polish economy, companies are increasingly competing for high-quality candidates, and gift cards are given as an incentive to use in this context.

As the gift card industry continues to thrive in the expanding Polish economy, providers may diversify their offerings to cater to different consumer preferences. This could include partnerships with a range of retailers, service providers, and experiences to make gift cards more appealing and versatile.  


Companies will likely increasingly focus on providing personalized and customizable gift card options. This could involve allowing employers to tailor the rewards based on individual preferences, making them more attractive as corporate incentives.  

Country gift card market size

Poland gifting traditions

  • Ever Evolving: In the heart of Central Europe, Poland boasts a long-standing history of rich culture and traditions that have changed significantly, especially since the end of communism. 


  • Cultural Identity: Polish culture generally values thoughtful and practical gifts over extravagant gestures, although gift-giving practices can vary depending on the occasion and context. 


  • The Language of Gift-Giving: Polish people are renowned for their warmth and hospitality, strongly influencing the way appreciation is shown. 


  • Gifting Occasions: Birthdays and name days both hold significance and are a cause for celebration in the workplace. This blending of the personal and professional spheres adds a unique charm to Polish work culture. 


  • Corporate Culture: Business dealings in Poland aren’t just about transactions; they are about building relationships. Poles value respect, honesty, and trust in their business interactions. Therefore, gift-giving becomes, when carefully navigated, an artful strategy that sees gifts being exchanged at the onset of business meetings and upon the sealing of contracts. 


  • Warming Hearts during Winter: Christmas is a season of giving that often extends to those in the service industry. Small tokens of appreciation are bestowed upon service workers as a gesture of gratitude during the festive season, reflecting the deep Polish generosity. 

Gift card regulations in Poland

Here are some general points about gift card regulations in Poland as of January 2024: 


  • General EU legislation applies to gift cards sold in Poland 

  • The provider needs to be transparent about all terms and conditions 

  • Fees regarding the use or activation of the card are forbidden 

It's important to note that regulations may change, so always check the latest guidelines with Poland's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Poland, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Poland

Popular gift card brands
  • Spotify: The right fit for both festive celebrations and quiet contemplation, Spotify lets users curate their own soundtrack for every moment  


  • Uber / Uber Eats: Whether it’s a ride to explore the enchanting streets of Poland or a delightful culinary journey at home, both convenience and choice are guaranteed with this gift card 


  • Zalando: A personalized shopping experience with an endless selection – what better to offer as a passport to elevate one’s style game? 


  • Allegro: Gift the treasure hunt experience with an Allegro gift card, where recipients can explore and discover unique finds in a vast online marketplace 


  • H&M: Add a touch of trendy elegance to your wardrobe with an H&M gift card, providing access to affordable and chic fashion for any occasion  


  • Ticketmaster: Give the gift of unforgettable experiences, whether they might be concerts, events, or live performances  


  • Douglas: A gift card equal to a world of luxury beauty and fragrance products evoking elegance and indulgence  


  • Kaufland: Provide the gift of choice and variety, with a diverse range of products from groceries to household essentials 

Benefits of B2B gifting in Poland

  1. Cultural Currency – Earn Respect with Every Gift: In Poland, where tradition is key, a well-thought-out gift is more than just a token—it's a way to show respect and foster trust in business relationships. Gifting that aligns with Polish cultural norms can solidify your reputation and strengthen partnerships 


  2. Relationship Reinforcement – Seal the Deal with Meaningful Gestures: A carefully chosen gift can be the cornerstone of a lasting business relationship. Whether celebrating a successful project or a newly signed contract, the right gift underscores commitment and reinforces partnerships 


  3. Employee Engagement – Boost Morale with Thoughtful Tokens: Recognize and reward your employees, the heartbeat of your company, with gifts that celebrate milestones like name days or acknowledge exceptional work. Thoughtful gifts can significantly enhance employee morale and loyalty 


  4. Brand Impact – Make your Mark with Strategic Gifting: B2B gifting isn’t just about generosity; it’s a powerful marketing tool. The right gift can turn your brand into a key player, making a memorable impression and helping you connect with people. 

The Global Gift Card 

Want to strengthen your business presence in Poland’s steadily growing market? A corporate gift recognizing holidays or partnership achievements signals respect and attention to detail. With GoGift, your appreciation will be well-received!

Physical and digital versions of The Global Gift Card
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