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The Ultimate Guide to the B2B Gift Card Market in Peru

Discover the latest trends, top brands, and insights into the B2B gift card industry in Peru

GENERAL FACTS ON

Peru

34.3M

Population

Lima

Capital

Spanish, indigenous languages in certain areas

Official language

Peruvian sol

Currency

National holidays

28th & 29th July (Independence Day), 6th August (Battle of Junin), 30th August (Santa Rosa de Lima), 8th October (Battle of Angamos), 9th December (Battle of Ayacucho)

Peru gift card market size

The Peruvian gift card market is relatively small. Thus, data for its current size and expected growth is summarised together with other Latin American countries. The gift card industry in Latin America will continue to grow and is expected to record a CAGR of 9.1% during 2024-2028. The gift card market in the country will increase from US$14.3 billion in 2024 to reach US$20.2 billion by 2028.

 The rise of e-commerce has accelerated the development of a mature gift card market in Latin America, with increased investments in the digital payment infrastructure supporting the adoption of e-gift cards both in retail and as corporate gifting solutions. 

Shifting consumer behaviour and regulatory initiatives are likely to further revolutionise the Peruvian payment landscape. The increasing use of digital wallets will influence consumer preferences in retail as well as the status quo of gift cards, with e-gift cards likely becoming the dominant force in the gifting industry.  

Country gift card market size

Peru gifting traditions

  • Living Diversity: From the glistening shores of the Pacific Ocean over the colourful basins of the Amazon rainforest to the great peaks of the Andes, Peru is an immensely diverse country. This diversity is represented in the domestic traditions of gift giving, which in turn are shaped by the multiethnic composition of the country, including indigenous, Spanish, African, and Asian influences 


  • Shared Qualities: No matter the immense diversity, there are still some common traits that compose Peruvian culture, such as a strong pride in their hospitable nature and durable community bonds.  


  • Peruvian Personality: In general, Peruvians tend to be collectivistic and share a sense of solidarity, solidified by families and communities often playing a vital role in the support of their weakest members 


  • Gifting Occasions: When the opportunity arises, many locals enjoy celebrating and indulging, such as during the weekends and holiday periods. On Christian holidays, gifts are commonly given, and habitually opened right after.  


  • Showing Gratitude: When being invited to someone’s home, it is customary to bring them a gift. Likewise, many see it as beneficial to present their business partners with a small gift at the first meeting 


  • Corporate Culture: One of the guiding values in Peruvian business culture is the notion of trust. Before undertaking any significant business dealings, it is important to become familiar with your business partner, a process that can be simplified or accelerated through gift giving 

Gift card regulations in Peru

Here are some general points about gift card regulations in Peru as of August 2024: 


  • Expiry dates must be clearly communicated, and are often as short as six months  

It's important to note that regulations may change, so always check the latest guidelines with Peru's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Peru, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Peru

Popular gift card brands
  • Hotels Online: The ultimate gift – the gift of travel! Unlock a world of possibilities with access to over 400,000 hotels worldwide  


  • Prüne: Since its creation, Prüne has set a new style in the fashion industry, both for the design and quality of its products and for the elegant and modern architecture of its stores 


  • Montalvo: As the ambassador of Peruvian beauty, Montalvo offers a select group of professionals committed to satisfying all the needs of its clients  


  • Be Cool: A gift card that opens a variety of doors, giving access to the brands Baby Cottons, Frutix, Montalvo, Pietá, Prune, Rollux, and Visioncenter 

Benefits of B2B gifting in Peru

  1. Economic Stability – A Perfect Gifting Ground: Peru's reputation as one of South America's most stable economies creates an ideal environment for B2B gifting. With a favourable trade climate, the act of giving gifts can enhance trust and solidify your business's presence in this flourishing market 


  2. Cultural Sensitivity – The Amazon Labyrinth of Business Relations: Navigating Peru’s culturally diverse landscape can feel like traversing a labyrinth, but B2B gifting is your guide. A well-chosen gift shows cultural awareness, helping you build strong and meaningful relationships with local partners and clients 


  3. Solidify Relationships – Turn Connections into Commitments: In a culture highly valuing relationships, B2B gifting can be the key to transforming a mere business connection into a lasting partnership. Whether with suppliers or customers, a thoughtful gift can secure your place as a trusted business ally 


  4. Marketing Magic – Boost Brand Visibility through Gifting: B2B gifting offers a unique way to capitalise on promotional opportunities. By integrating gifts into your marketing strategy—whether during Christmas, Independence Day, or other local festivities—you can boost brand recognition and foster goodwill among your business contacts 


  5. Celebrating Local Traditions – Align your Business with Peru’s Festive Spirit: Peru’s rich cultural calendar offers multiple occasions for gifting. Presenting gifts during key events, like Independence Day, showcases your respect for local traditions and helps align your business with the festive spirit of the nation, enhancing your corporate image 

The Global Gift Card 

Looking to foster closer connections in Peru’s personable and evolving corporate world? Gifting around Independence Day or to celebrate project milestones shows your investment in meaningful collaboration. With GoGift, you can express professionalism with a personal touch.

Physical and digital versions of The Global Gift Card
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