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The Ultimate Guide to the B2B Gift Card Market in Oman

Discover the latest trends, top brands, and insights into the B2B gift card industry in Oman

GENERAL FACTS ON

Oman

4.5M

Population

Muscat

Capital

Arabic

Official language

Omani rial

Currency

National holidays

11th January (Accession Day), 18th & 19th November (National Day Holidays)

Oman gift card market size

The Omani gift card market is relatively small in size and thus does not possess an individual market analysis. However, the greater Middle East gift card market has generated a revenue of $27 billion in 2023 and is expected to record a CAGR of 7% during 2024-2029.

As in many places all over the world, the COVID pandemic accelerated the adoption of cashless payments and digitalisation. As such, the adoption of e-gift cards in the first quarter of 2020 saw an increase of over 250% in the Middle East when contrasted to the same period in 2019.  

Oman’s “Vision 2040” calls for an economic diversification, aiming to propel the oil nation into a stable and well-performing second half of the 21st century. Accordingly, private as well as foreign direct investment is promoted, and the role of SMEs supported. This is likely to lead to increased confidence of firms and consumers alike, strengthening the domestic retail market.  


Increased regional and cross-border cooperation will call for more global gifting solutions, with digital gift cards likely at the frontline of the preferred options.  

Country gift card market size

Oman gifting traditions

  • Religious Connections: As in most Gulf region countries, the practice of gift giving in Oman is deeply entwined with Islamic tradition 


  • Cultural Customs: Showing respect for the religion and cultural norms is essential. These norms include a strong emphasis on the values of hospitality, respect, and generosity 


  • Gifting Occasions: Gifts might be given at social gatherings, significant religious events, or important business meetings. It is expected that a gift will be reciprocated at a later date. However, this implies that gifts should not be expensive and extravagant, as Omanis value modesty. Likewise, overly personal gifts should be avoided 


  • Showing Respect: The action of gift giving itself also requires respect for Islamic customs. Only women are allowed to give gifts to other women, and gifts are given and received with the right hand. Upon reception, a gift should not be opened in public or in front of the giver 


  • Corporate Culture: Doing business in Oman is strongly about building relationships, with personal connections and trust forming the very foundation of business dealings. Gifts can be used to advance such relationships, but they are not necessarily expected in business contexts. If given, they must be presented to the highest official. 

Gift card regulations in Oman

Here are some general points about gift card regulations in Oman as of August 2024: 


  • Most gift cards are valid for one year from purchase.  

It's important to note that regulations may change, so always check the latest guidelines with Oman's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Oman, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Oman

Popular gift card brands
  • Landmark Group: The all-encompassing gifting solution offering access to 50+ Landmark Group brands, with the liberty to redeem at leading Landmark retail outlets 


  • Liali Jewellery: This Dubai-based jewellery company brings innovative concepts in jewellery to the necks, hands, and ears of Omanis wishing to elevate their style to new luxurious heights 


  • Shoemart: Featuring an extensive collection of fashionable, contemporary footwear and bags, as well as a vast array of accessories, smoothly treading the line between trendy and classic 


  • Lifestyle: A leading retail destination for branded home, beauty and fashion products, offering an eclectic array of solutions for the modern-day fashionista and her home 


  • Omantel: Oman’s first and leading integrated telecommunications services provider, enabling the digital society to flourish  


  • Tavola: The exclusive retailer in the Middle East for high quality European brands offering everything one needs for fine kitchen, baking, and tableware  


  • Carpisa: For the global jetsetters of today’s world, Carpisa offers trendy and fashionable handbags, wallets, travel bags and suitcases  

Benefits of B2B gifting in Oman

  1. Building Bridges Through Tradition: Embracing Omani traditions through corporate gifting is a powerful way to show respect and establish strong relationships with local partners. This respect can pave the way for smoother business dealings and long-term success 


  2. Turning Challenges into Opportunities: While it may seem daunting to navigate the nuances of Omani culture in gift-giving, doing so strategically can set your business apart. Properly timed and culturally appropriate gifts can open doors to new business opportunities in the region 


  3. Accelerating Relationship-Building: In the rapidly growing Omani market, relationships are key. Corporate gifts can serve as an effective shortcut to building and solidifying these connections, leading to more fruitful and long-lasting partnerships 


  4. Boosting Employee Morale and Loyalty: Rewarding employees with thoughtful gifts is an excellent way to boost morale and increase loyalty, particularly in a market where personal connections and appreciation are highly valued 


  5. Simplifying Market Expansion; When expanding into Oman, corporate gifting can be a strategic tool to ease the transition and form positive business connections, in a culturally sensitive way. 

The Global Gift Card 

Want to honor tradition and build rapport in Oman’s relationship-driven business culture? A thoughtful gift during Eid or National Day can demonstrate respect and deepen professional ties. With GoGift, your gesture reflects sincerity and cultural awareness.

Physical and digital versions of The Global Gift Card
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