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The Ultimate Guide to the B2B Gift Card Market in Norway

Discover the latest trends, top brands, and insights into the B2B gift card industry in Norway







Norwegian / Sámi

Official language

Norwegian Krone


National holidays

17th May (Norwegian National Day / Constitution Day) other commemorative days Christian public holidays

Norway gift card market size

In value terms, the gift card market in Norway has recorded a CAGR of 7.2% during 2018-2022. The gift card industry in Norway will continue to grow over the forecast period and is expected to record a CAGR of 6.3% during 2023-2027. The gift card market in the country will increase from US$ 870.5 million in 2022 to reach US$ 1,193.2 million by 2027.

Norway is known to be a highly digitalized nation, with 100% of the nation being internet users, while, according to the E-commerce Europe Report 2022, as much as 92% of the population shop online.  

This almost unique digital penetration has increased the likeliness of Norwegians purchasing and redeeming digital gift cards for global retailers, but mostly domestic ones, namely 85 percent of the time.

With a population already used to the advantages a digital and cashless society has to offer, further technological advantages in the gift card industry are likely to bear fruits quickly. These might include integration with popular digital wallets like Apple Pay, the implementation of blockchain technology to enhance security and transparency, as well as an increased cross-platform compatibility. In the future, the gift card industry in Norway could see increased digitization, improved security measures, and a focus on enhancing the overall user experience.  

Country gift card market size

Norway gifting traditions

In Norway, gift-giving aligns with the country’s laid-back lifestyle and love for all things simple and natural. Norwegians treasure tolerance, kindness, and independence, making these qualities the heartbeat of the Nordic country’s culture.  

Norwegians are big on generous gift-giving. Holidays, birthdays, and any excuse for a celebration are all perfect reasons to swap thoughtful (and usually not too fancy) presents.  

Once upon a time, old Gulating law said gifts should be matched with something of equal value. But don’t worry, that rulebook is collecting dust now. These days, it’s more about a positive atmosphere and spreading love and appreciation.  

In the business scene, don’t expect gifts to pop up during meetings, but a little token of appreciation might sneak in after successful negotiations. These should be kept low-key, though; flashy gifts might be seen as a bit much and could even be interpreted as attempted bribery.  

If you are doing business in Norway, get ready for an informal ambiance, a focus on individual interest, straightforward relationships, and communication that is about as direct as it gets. This extends to corporate gifting – think modest and thoughtful, and you will harmonize with the fascinating nation under the Northern Lights.  

Gift card regulations in Norway

Gift card regulation in Norway is subject to various laws and regulations to protect consumers and ensure transparency in the gifting industry.

Expiration: Gift cards can have a fixed validity period; if such a period has not been set, the issuer may refuse to redeem cards that are older than 3 years.

Fees: Some issuers might charge fees for the continued use of their gift cards.

Taxes: Yearly amount limit for tax-free gifts is NOK 5000 per employee.*

Special Occasions: Additionally to these NOK 5000, gifts can be given to employees for other special occasions, such as work and company anniversaries.*

*Please note that our information does not amount to professional or legal counsel. For guidance tailored to your particular circumstances, we advise consulting directly with a certified tax expert.

It's important to note that regulations may change, so always check the latest guidelines with Norway's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Norway, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.

Popular gift cards in Norway

Popular gift card brands

In the bustling world of gift cards in India, it's a pleasure to introduce some of the brands that have made a mark in their respective industries.

Zalando: A fashion passport unlocking a virtual runway of styles for Norwegian trendsetters seeking a blend of elegance and edge.

Ikea: An invitation to infuse a touch of Scandinavian charm into Norwegian homes, where minimalist design meets functional coziness.

Ticketmaster: A backstage pass to Norway’s vibrant cultural scene, offering front-row seats to music, arts, and entertainment.

Outnorth: A compass for outdoor enthusiasts, guiding Norwegians to explore the wild beauty of their homeland with quality gear in tow.

H&M: A style adventure map allowing Norwegian fashionistas to navigate through affordable trends without compromising on chic.

Bokkilden: A literary key to unlock worlds, perfect for Norwegian bookworms eager to delve into the pages of captivating stories.

NetOnNet: An electronic treasure map leading tech-savvy Norwegians to discover the latest gadgets and gizmos on their digital journey.

XXL Sport & Villmark: Embrace the great outdoors – the XXL Sport & Villmark Gift Card is your ticket to adventure and sporting prowess.

Jula: For every project and passion – the Jula Gift Card empowers your DIY spirit and home improvement dreams.

Clas Ohlson: Innovation for everyday life – the Clas Ohlson Gift Card is your solution for practical gadgets and smart home essentials.

Benefits of B2B gifting in Norway

In the land of fjords and friendly handshakes, B2B gifting is like adding a dash of cinnamon to your morning bun – it just makes everything a bit sweeter. Corporate gifting in Norway is not about flashy gestures, but rather hitting the right notes in business relationships.  

So, imagine handing out Outnorth gift cards to your business pals – not just as a present but a nod to shared adventures outside the boardroom. It’s like saying, “Let’s gear up for success together, on and off the trail!” 

Then there’s the magic of employee recognition. Few things say “Thanks a million for your hard work” like a well-chosen gift card. It’s not just about the value; it’s about showing your team that you see and appreciate their efforts.  

In the Norwegian gifting game, it’s about weaving a bit of the country’s easy-going vibe into your professional relationships. After all, a thoughtful gift can be the secret sauce that makes business feel a bit more like a fjord-side coffee chat rather than a corporate shuffle.  

The Global Gift Card 

The key to successful corporate gifting lies in providing flexibility and personalization to the recipient, may that be employees, clients, or business partners. The Global Gift Card allows for exactly this freedom of choice. From tech enthusiasts to fashion aficionados, GoGift will have a brand for everyone, ensuring inclusivity and reinforcing the thoughtfulness of the gift.  

Physical and digital versions of The Global Gift Card
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