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The Ultimate Guide to the B2B Gift Card Market in North Macedonia

Discover the latest trends, top brands, and insights into the B2B gift card industry in North Macedonia

GENERAL FACTS ON

North Macedonia

1.8M

Population

Skopje

Capital

Macedonian, Albanian + official regional languages

Official language

Macedonian denar

Currency

National holidays

2nd August (Republic Day), 8th September (Independence Day), 11th October (Day of the Macedonian Uprising), 23rd October (Day of the Macedonian Revolutionary Struggle)

North Macedonia gift card market size

Specific data on the B2B gift card market in North Macedonia is not readily available as of 2025. However, examining broader trends can give insights into this market. In Europe, the gift card market is expanding significantly, driven by increasing digital and e-gift card adoption, especially within corporate environments for purposes such as employee rewards and client appreciation. 

As many countries, North Macedonia has seen growth in internet penetration and e-commerce activity. This has led to the rise of online retail and digital services, fuelling demand for digital gift cards. E-gift cards can be easily integrated into mobile wallets and online shopping platforms, gaining popularity for convenient, cashless transactions.

As North Macedonia continues to integrate into the global e-commerce ecosystem, the demand for international gift cards from global brands is expected to rise. As businesses modernize, the use of gift cards in employee rewards and customer loyalty programs is predicted to grow, aligning with broader European market trends.

Country gift card market size

North Macedonia gifting traditions

  • Cultural Sensitivity: Macedonian people have a strong connection to their regional identities.  


  • Ethnic Distinctions: People are largely respectful of diversity in society, with many towns and communities historically being multicultural, and Muslims and Christians having coexisted peacefully for centuries 


  • Religion: Eastern Orthodox Christianity is the most practiced religion in North Macedonia, Islam following in second place with roughly a third of the population identifying as Muslim  


  • Customs of Gift Giving: Gift-giving traditions in North Macedonia can vary based on ethnic and religious backgrounds. 


  • Opening Gifts: People may prefer to open gifts in private. Usually, gifts will only be opened in front of the giver when no other people are watching 


  • Considerations: Someone who is financially struggling may be embarrassed to receive and accept a very expensive gift as they may feel unable to reciprocate or match the gesture  


  • Gifting Occasions: Celebrations vary depending on the religious affiliations of Macedonians. While Christians give gifts on birthdays, baptisms, weddings, and Christmas, Muslims celebrate Eid al-Fitr, Eid al-Adha, weddings, or housewarmings with the exchange of gifts 


  • Corporate Gifting: In corporate settings, gifts are generally exchanged, but the value should not exceed 100€. Gifts beyond this amount may be perceived as attempts at bribery or corruption, as North Macedonia has strict regulations regarding gift-giving in business contexts. 


  • What to Gift: Cultural nuances should be considered when choosing gifts. Some Muslims may not want to receive alcohol and pork. Homemade gifts are appreciated in social situations. For birthdays and weddings, most people give money rather than gifts  

Gift card regulations in North Macedonia

Here are some general points about gift card regulations in North Macedonia as of September 2024: 


  • Gift card validity periods of gift cards are determined by the provider 

  • If a gift card is lost, stolen, or expired, the provider does not have to replace it 

  • Terms and Conditions of the gift card must be clearly communicated to the user 

  • Consumers are protected under the Consumer Protection Act  

It's important to note that regulations may change, so always check the latest guidelines with North Macedonia's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in North Macedonia, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in North Macedonia

Popular gift card brands
  • Hotels Online: The ultimate gift – the gift of travel! This versatile gift voucher offers a world of possibilities as it can be used at an impressive selection of over 400,000 hotels worldwide 


  • BucketList: A premium selection of over 800,000 curated experiences, including access to world wonders, cultural experiences, and VIP access to global sporting events and international music concerts. 


  • eLearnGift: An incredible range of over 200 online language and training courses for fun and personal growth, including 140 language courses and 50 personal growth courses  


  • AirlineGift: This gift card offers you the world’s best selection of gift cards and online travel booking with an exceptional range of 450 airlines to book a flight to almost anywhere in the world 


  • RentacarGift: The world’s only multi-brand car rental gift card with an exceptional selection of 500 branded car rental companies  

Benefits of B2B gifting in North Macedonia

  1. Strengthen Business Relationships: Gifting is a powerful tool to build lasting partnerships in a close-knit business community like North Macedonia. 


  2. Boost Employee Loyalty & Morale: Personalised gifts, such as branded merchandise or experience-based rewards, can significantly enhance employee retention. 


  3. Increase Brand Visibility: Promotional gifting can increase your company's visibility in local business circles. 


  4. Celebrate Cultural & Religious Milestones: Recognising cultural and religious diversity by giving gifts during holidays like Eid and Christmas helps foster community. 

The Global Gift Card 

Looking to build reliable business relationships in North Macedonia’s corporate environment? A well-timed gift during national holidays or to recognize collaboration can help open doors and solidify partnerships. With GoGift, your gesture is a powerful step toward long-term success.

Physical and digital versions of The Global Gift Card
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