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The Ultimate Guide to the B2B Gift Card Market in New Zealand

Discover the latest trends, top brands, and insights into the B2B gift card industry in New Zealand

GENERAL FACTS ON

New Zealand

5.26M

Population

Wellington

Capital

English, Māori, NZ sign language

Official language

New Zealand Dollar

Currency

National holidays

6th February (Waitangi Day), 25th April (Anzac Day), 3rd June (King’s Birthday), 28th June (Matariki), 28th October (Labour Day)

New Zealand gift card market size

In value terms, the gift card industry in New Zealand continues to grow over the forecast period and is expected to record a CAGR of 7.2% during 2024-2028. The gift card market in New Zealand is projected to grow from US$ 1 billion in 2024 to US$ 1.3 billion by 2028, reflecting a strong increase driven by digital payment options and the expansion of e-gift cards.

Owing to its thriving business landscape, the local gift card market has experienced steady growth during the past years. Over three-quarters of New Zealanders report receiving gift cards regularly. This is largely due to the diverse selection of gift cards spanning various industries, widely available through both local retailers and major global brands.

The digitalization of the gift card market in New Zealand is expected to influence key trends, such as the integration of gift cards with mobile wallets and digital payment platforms. The potential use of blockchain technology could further enhance transaction security and transparency, contributing to consumer confidence. Furthermore, New Zealand’s free market economy puts it in a prime position for increased cross-border collaboration with international brands and platforms, which could expand the range of options available to consumers.  

Country gift card market size

New Zealand gifting traditions

Maori have been the indigenous people of Aotearoa (New Zealand) for a millennia, and their population continues to follow traditional customs and rituals. Since the colonisation of New Zealand, mass immigration has dramatically changed the social demographics of the population and established a western European cultural mainstream. 


Oceanian, Polynesian and European traditions have been blended into modern culture. Kiwis are often viewed as being friendly, inventive, outgoing, and welcoming people. There are strong individualistic values underpinning New Zealand’s culture, encouraging self-reliance, inventiveness and bravery. New Zealand organisational culture and values are informed by a strong belief in equal opportunity and meritocracy.  


In New Zealand, gifts are traditionally exchanged on special occasions like birthdays and Christmas. There is a cultural emphasis on modesty in gift-giving, with recipients generally not expecting expensive gifts, aligning with New Zealand’s values of humility and thoughtfulness. Guests invited to a Maori house should bring a small simple gift known as ‘koha’, and for business or government service-related visits, additional koha of a larger sum should be provided.  

Gift card regulations in New Zealand

Here are some general points about gift card regulations in New Zealand as of January 2024: 


  • In New Zealand, there is no mandatory minimum expiry period for gift cards, meaning a card may expire within a year or less. However, companies may provide longer validity periods. 

It's important to note that regulations may change, so always check the latest guidelines with New Zealand's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in New Zealand, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in New Zealand

Popular gift card brands
  • Farmers: Enjoy a premium shopping experience with a Farmers gift card, featuring a wide range of fashion, beauty, and homewares to enhance your style and living space. 


  • JB Hi-Fi: Dive into the world of home entertainment and electronics with a JB Hi-Fi gift card, your gateway to the latest gadgets, movies, and music. 


  • Amazon: Explore a vast selection of products and surprises with an Amazon gift card, offering a treasure trove of options from fashion to technology. 


  • Webjet: Fuel your wanderlust with a Webjet gift card, giving you the freedom to book flights, hotels, and holiday packages with ease. 


  • HelloFresh: Transform meal prep with a HelloFresh gift card, delivering fresh ingredients and exciting recipes straight to your doorstep. 


  • Sephora: Indulge in beauty and skincare like never before with a curated selection of top brands and luxurious products. 


  • AirlineGift: Take to the skies with an AirlineGift card, providing access to flights on the world’s best airlines for your next adventure. 


  • TicketMaster: Unlock unforgettable experiences with a Ticketmaster gift card, giving access to concerts, sports, and live events. 


  • Uber: Enjoy the convenience of rides and food delivery with an Uber gift card, perfect for exploring the city or savoring local flavors. 


  • Macpac: Gear up for your next outdoor adventure with a Macpac gift card, offering durable and high-quality hiking, camping, and travel essentials. 

Benefits of B2B gifting in New Zealand

  • Building stronger business relationships 

  • Employee rewards, recognition, and motivation 

  • Opportunities for promotional and marketing strategies 

  • Tax benefits for business-related gifts (subject to local laws) 

The Global Gift Card 

Looking to make a genuine impact in New Zealand’s transparent and people-focused business scene? A thoughtful corporate gift around Waitangi Day, Christmas or a business event shows appreciation in a respectful, authentic way. With GoGift, your brand shows up with purpose—and personality.

Physical and digital versions of The Global Gift Card
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