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The Ultimate Guide to the B2B Gift Card Market in Mexico

Discover the latest trends, top brands, and insights into the B2B gift card industry in Mexico





Mexico City



Official language

Mexican Peso


National holidays

Día de la Independencia (Independence Day) September 15th Día de la Constitución (Constitution Day) 1st Monday in February Natalicio de Benito Juárez (Benito Juárez’ Birthday) March 21st Día del Trabajo (Labor Day) May 1st Cinco de Mayo (Battle of Puebla) May 5th Día de la Revolución (Revolution Day) third Monday in November Navidad (Christmas) December 16th to 24th Día de los Muertos (Day of the Dead) October 31st to November 2nd

Mexico gift card market size

The gift card market in Mexico has seen a CAGR of 8.8% during 2018-2022. The gift card industry in Mexico is expected to keep growing over the forecast period to record a CAGR of 8.9% during 2023-2027. The gift card market in the United Mexican States will climb from US$ 3,172.2 million in 2022 to US$ 4,904.3 million in 2027.

Digitalisation has presented new strategies and business approaches to companies. The Covid-19 pandemic demonstrated the advantages of eCommerce. The use of social media has become standard, and social networks greatly influence customer choices. In addition, gifting is essential in Mexican culture, especially in holidays, making E-gift cards increasingly popular. They can be purchased and sent online, making them an attractive option for last-minute gifts.

Mexico has a growing e-commerce market, where companies use gift cards for rewarding as well as for marketing goals. Gift cards have grown in popularity, especially due to their convenience and flexibility, becoming the go-to gifting option for Mexicans. To maintain and build upon business relationships, corporate gifting is widely used, and due to its success, the Mexican gift card market will undoubtedly keep growing for many years to come.

Country gift card market size

Mexico gifting traditions

When are gifts most commonly exchanged (holidays, etc.)?

Navidad, Día de Reyes, Birthdays, Baptisms, Quinceañeras, Weddings, and Visiting friends and Family are the biggest occasions for gift exchanges in Mexican culture.

Cultural gifting etiquette?

There is very important gifting etiquette to take into consideration in Mexico. Wrapping plays a big role in gift-giving. It is the first impression of the present, and it is common for the wrapping to be colourful. For more formal events, elegant wrapping is appreciated. The recipients are then expected to unwrap the present shortly after receiving it, as a sign of respect and recognition of the giver’s effort. In Mexican culture, trust, and respect for each other is key. This is what allows for more informal interactions. An important testament of respect is bringing a small gift for the host when invited to their home. Moreover, when receiving a gift, it is very important to be polite and clearly express gratitude.

Importance of B2B gifting in Mexico’s corporate culture

On a corporate level, gifting can serve many purposes, although commonly related to national traditions and culture. Like previously mentioned, trust is crucial in Mexican culture. Corporate gifting serves to build strong business relations. In addition, gifts are given to celebrate milestones, to recognise the hard work of colleagues, and to show gratitude to employees’ commitment.

Gift card regulations in Mexico

Gift card regulation in Mexico is subject to various laws and regulations to protect consumers and ensure transparency in the gifting industry.

Expiration: In Mexican law, gift cards should not have an expiry date. This means that gift cards should have indefinite validity.

Fees: Once the customer has paid for the gift card, they should be able to access the value of the gift card without hidden fees or additional costs. If such fees appear, they should have been informed clearly to the customer before the purchase.

Guaranteed Value: The value that the customer paid for is the value that the customer is entitled to upon redemption. Businesses are therefore obligated to provide the exact gift card value that they promise their customers.

Full Disclosure: Sellers must disclose all relevant information in detail to customers. It must be comprehensible and clear to the reader. The information should include the Terms & Conditions.

Consumer Rights: Should any issue appear, customers are entitled to file complaints or even seek compensation with the Federal Consumer Protection Agency.

Lost Cards: If the card gets lost, the consumer should contact the issuer as soon as possible.

It's important to note that regulations may change, so always check the latest guidelines with Mexico's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Mexico, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.

Popular gift cards in Mexico

Popular gift card brands

In the bustling world of gift cards in Mexico, it's a pleasure to introduce some of the brands that have made a mark in their respective industries.

Apple: Apple is considered the tech virtuoso that sells all sorts of electronics and with their beautiful designs attracts the masses. Their Mac, iPad, iPhone, Watch, AirPods and all online services are all subject of the latest trends and innovations at their finest. One simply can’t go wrong with Apple.

Blizzard Entertainment: Blizzard is a video game developer and publisher, known for massively popular games like World of Warcraft (WOW) and Overwatch (OW). Mexico has dedicated WOW and OW fanbases, increasing Blizzard’s presence and significance in the country. Blizzard creates games that are enjoyed by millions of fans for their fun gameplay and thrilling storytelling.

Cuidado con el perro: Cuidado con el Perro is a Mexican fashion brand offering trendy clothing and accessories. The youth are the target audience, as Cuidado con el Perro is known for their à la mode approach as well as being affordable. The name, Cuidado con el Perro, translates to “Beware of the dog”, a name that invites curiosity and very well makes them memorable. Their selling point is their fashionable yet comfortable clothing, accessible to most, if not all demographics.

Home Depot: Home Depot is an American multinational home improvement retailer. Home Depot is the DIY dreamland where projects come to fruition. The associates are prepared and ready to serve all customers in need of assistance.

Liverpool: Liverpool is a Mexican department store that offers a variety of products, like clothing, home goods and electronics to name a few. It is the go-to shop to find everything you need and everything you don’t need! This business offers great discounts that can particularly be useful to buy gifts for loved ones.

Louis Vuitton: The brand of Louis Vuitton is famous worldwide and has made appearances in the biggest stages, not to mention the Football World Cup Final. Louis Vuitton is a renowned French luxury brand known for its premium garments, accessories, handbags, jewellery and more. Exclusivity, craftmanship and iconic designs are what make Louis Vuitton unique in the market. Louis Vuitton, couturier of dreams, orchestrates symphonies of elegance wherever you go.

Mercado Libre: Mercado Libre is a very popular C2C e-commerce platform used in Latin America and resembles Amazon. This platform is attractive because the customer can function as both seller and buyer, and in turn, a significant variety of products is for sale. Ease of use, secure transactions, and wide array of products all contribute to Mercado Libre’s Mexican popularity.

Uber: Uber is a famous platform where one can order a ride, but also food deliveries. It is very common all over Mexico for its convenience and comfortable transportation. Uber makes use of a user-friendly app, is widely reliable, and has become the go-to transportation medium for many.

Walmart: Walmart is an American multinational retail corporation, famous as the “go-to hypermarket” for many. The popularity of Walmart in Mexico can be explained by the plethora of products that the retail store offers. This presents convenience for the customers, their one stop to everything they could need, furniture, medicine, groceries, cleaning products, quick-service restaurants and much more. Mexicans prefer Walmart over others due to the competitive prices that Walmart offers.

Xbox: Xbox is a Microsoft brand and offers top-of-the-line gaming consoles, critically acclaimed original games, and an extensive online gaming service. With Mexico’s 104.1 million video gamers in 2023, Mexicans enjoy the diverse game library of Xbox, one of the market leaders. Xbox offers a lot of advantages, such as the Xbox Game Pass Core. With this subscription, one can play games online, get exclusive discounts on games, try out games for free, and get access to an impressive game catalogue.

Benefits of B2B gifting in Mexico

In Mexico, gifts are valued and are guaranteed to create stronger and more significant business relationships. Gifts all but guarantee smiles as such an exchange fosters a positive and often vibrant atmosphere. Moreover, gifting is a way to recognise employees for their hard work. This sort of rewarding fosters a good ambience at the workplace and can be a useful tool to retain talents. Additionally, corporate gifting can serve as a medium for businesses to promote and market their products and services. This would occur through branded gift cards, which would, in turn, increase brand awareness.

The Global Gift Card 

The Global Gift Card is not an ordinary gift card, but a convenient, flexible, easy-to-use gift card available for both B2C and B2B purposes. Businesses can gift employees domestically, but may very well choose to gift international associates, at no additional cost. Similarly, businesses can have their gift cards visually customised to fit their visions and values. 

Physical and digital versions of The Global Gift Card
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