top of page

The Ultimate Guide to the B2B Gift Card Market in Luxembourg

Discover the latest trends, top brands, and insights into the B2B gift card industry in Luxembourg

GENERAL FACTS ON

Luxembourg

666,400

Population

Luxembourg

Capital

Luxembourgish, French, German

Official language

Euro

Currency

National holidays

June 23: National Day December 25: Christmas Day December 26: St. Stephen's Day Easter Monday, Whit Monday, and other religious holidays

Luxembourg gift card market size

While specific figures for Luxembourg's B2B gift card market are limited, the European gift card market overall is experiencing growth. The European gift retail market is projected to grow at a CAGR of 12.4% during 2023-2033, from USD 173.7 billion in 2023 to USD 558.9 billion in 2033.  

The Luxembourg gift card market has evolved with technological advancements and changing consumer preferences. The shift towards digitalization has led to increased demand for e-gift cards, especially among younger demographics. Corporate adoption has also risen, with businesses using gift cards for employee incentives and customer loyalty programs.

The market is expected to continue its growth, supported by factors such as the expansion of e-commerce, increased smartphone penetration, and the growing popularity of cashless transactions. The B2B segment is anticipated to benefit from the ongoing digital transformation and the emphasis on personalized employee rewards. 

Country gift card market size

Luxembourg gifting traditions

  • Cultural Roots and Core Values: Luxembourg's culture is a blend of Germanic and Romance influences, emphasizing respect, politeness, and community. Gift-giving is a common practice to express appreciation and strengthen bonds. 


  • Gift-Giving Tradition: In Luxembourg, gifts are often exchanged during personal milestones such as birthdays, weddings, and name days. In business settings, while not obligatory, presenting a thoughtful gift can leave a positive impression and foster goodwill. 


  • Cultural Norms: Gifts are typically modest and chosen with care. It's customary to present gifts that reflect the recipient's interests or needs. Overly extravagant gifts may be viewed with suspicion. 


  • Significant Gifting Occasions: Major holidays like Christmas and Easter are popular times for gift exchanges. Additionally, company anniversaries and employee milestones are occasions where corporate gifts are given. 


  • Corporate Gifting: Corporate gifting is practiced, particularly during the holiday season or to mark significant business achievements. Gifts are chosen carefully to maintain professionalism and adhere to corporate policies. 


  • Emerging Self-Gifting Trend: With the rise of e-commerce, there's a growing trend of self-gifting, where individuals purchase gift cards for personal enjoyment.  


  • Navigating Gift-Giving: Understanding the nuances of Luxembourg's culture is essential. Gifts should be appropriate, high-quality, and presented with sincerity to foster positive personal and professional relationships. 

Gift card regulations in Luxembourg

  • Validity Period: The Luxembourg Gift Voucher Charter recommends a minimum validity period of two years for gift cards, providing greater flexibility for consumers.  


  • Consumer Protection: Luxembourg consumer protection laws ensure that the terms and conditions of gift cards are transparent, including any fees or expiration dates. 


  • Data Privacy: Compliance with the European Union's General Data Protection Regulation (GDPR) is mandatory when handling customer information related to gift card transactions. 


  • Anti-Bribery Laws: Luxembourg law prohibits bribery, and companies must ensure that corporate gifts, including gift cards, do not violate these regulations.pcn.gouvernement.lu 

It's important to note that regulations may change, so always check the latest guidelines with Luxembourg's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Luxembourg, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Luxembourg

Popular gift card brands
  • Amazon: Widely used for a vast range of products, Amazon gift cards are popular for their versatility. 


  • Luxair: The national airline offers gift cards suitable for travel enthusiasts.  


  • Suitsupply: A fashion retailer offering gift cards redeemable online or in-store.  


  • Apple: Ideal for purchasing apps, music, and other digital content.  


  • Global Experiences Card: Offers a range of experiences, from travel to dining, suitable for various preferences.  


  • Microsoft Xbox & Steam: Popular among gamers for purchasing games and in-game content.

Benefits of B2B gifting in Luxembourg

  • Enhance Business Relationships: Thoughtful gifting can strengthen professional ties and show appreciation to clients and partners. 


  • Boost Employee Morale: Recognizing employee achievements with gift cards can increase motivation and job satisfaction. 


  • Customer Loyalty: Incentivizing customers with gift cards can encourage repeat business and brand loyalty. 


  • Flexibility and Convenience: Gift cards offer recipients the freedom to choose what they value most, making them a versatile reward option. 


  • Tax Efficiency: Under certain conditions, gift cards can be a tax-efficient way to provide bonuses or rewards, but it's important to consult with tax professionals to ensure compliance. 


The Global Gift Card 

Make a good impression in Luxembourg’s multilingual and highly international business environment - gifting around business visits or the festive season is a refined way to express gratitude and build rapport. With GoGift, you can deliver that thoughtful touch to solidify partnerships.

Physical and digital versions of The Global Gift Card
bottom of page