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The Ultimate Guide to the B2B Gift Card Market in Lebanon

Discover the latest trends, top brands, and insights into the B2B gift card industry in Lebanon

GENERAL FACTS ON

Lebanon

5.8M

Population

Beirut

Capital

Arabic 

Official language

Lebanese pound 

Currency

National holidays

14th February (Rafik Hariri Memorial Day), 25th May (Liberation and Resistance Day), 22nd November (Independence Day)

Lebanon gift card market size

Due to the relatively small size of the Lebanese gift card market, no exact data exists regarding the domestic market size. However, it is feasible to assume that greater trends in the Middle Eastern gift card market apply. The gift card industry in the Middle Eastern region will continue to grow over the forecast period and is expected to record a CAGR of 9.1% during 2024-2028. The gift card market in the region will increase from US$ 11.2 billion in 2023 to reach US$ 17.6 billion by 2028.

The growth trends in Lebanon’s gift card market have been shaped by a combination of economic challenges, currency devaluation, and changing consumer behaviour. As Lebanon faced financial challenges, digital gift cards became an alternative means of transferring value. International gift card services have seen increased demand as Lebanese firms use gift cards for international rewards, often denominated in more stable currencies like the US dollar or euro, to navigate local economic restrictions. 

While Lebanon’s economic future remains uncertain, the gift card market is expected to adapt and grow, fuelled by innovations in digital payments, corporate needs, and the drive to circumvent ongoing financial challenges. Gift cards provide a secure and efficient way to transfer value, both locally and internationally.

Country gift card market size

Lebanon gifting traditions

  • Historical Context: Lebanon’s culture is a vibrant mix of Arab customs, long-standing Islamic and Christian traditions, as well as practices reflecting European influences  


  • Significance of Gifts: Gifts are part and parcel of the culture, beyond birthdays and special occasions 


  • Who to Gift to: Gifts may be given to someone who has provided a favour, to someone returning from a trip overseas, or simply out of want  


  • How to Gift: It is customary to bring gifts if invited to a Lebanese home, although, if visiting a Muslim family, it is better to address the gift to the host rather than the hostess. In traditional settings, gifts should not be given with the left hand 


  • Cost of Gifts: Gifts should be of modest and appropriate cost, as anything overly expensive may be viewed as inappropriate  


  • Celebrations: Depending on the religion a person or company is affiliated with, they will observe different holidays. During Eid celebrations, Muslims traditionally exchange gifts and greetings, while Christian businesses might hold special events during the Christmas season, as Christians around the country get ready to bestow gifts upon their friends, family, or business partners  


  • Business Culture: The corporate landscape of Lebanon is multi-faceted and rapidly changing, with many companies having adopted a Western approach to business while smaller firms usually retain Middle Eastern aspects to their business culture  


  • Corporate Gifting: Gifting in business contexts is not uncommon, but should be adapted to the cultural background of the recipient or their company  

Gift card regulations in Lebanon

Here are some general points about gift card regulations in Lebanon as of September 2024: 


  • Terms and Conditions: Terms regarding the purchase and use of gift cards are set by the providers 

  • Expiry Dates: There is no unified regulation on minimum validity periods, so the provider is free to set the expiry date 

  • Loss or Theft: Suppliers are not required to replace lost or stolen gift cards 

  • Consumer Protection: Lebanese consumers are protected under the Consumer Protection Law from unjust business practices  

  • Currency: Some providers may choose to issue gift cards in more stable currencies, such as US dollars or euros.  

It's important to note that regulations may change, so always check the latest guidelines with Lebanon's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Lebanon, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Lebanon

Popular gift card brands

HotelsOnline: The ultimate present – the gift of travel! This versatile gift voucher offers a world of possibilities, as it can be used at an impressive range of over 400,000 hotels across the globe  

Benefits of B2B gifting in Lebanon

  1. Boost Morale, Retain Talent: In Lebanon’s economic climate, B2B gifting serves as a key tool to retain top talent. Offering thoughtful, valuable gifts can lift employee spirits and provide much-needed support, strengthening loyalty and morale in the face of uncertainty  


  2. Strengthen Relationships, Build Trust: Corporate gifting helps build long-lasting partnerships, both locally and internationally. As businesses in Lebanon navigate turbulent financial conditions, gifting demonstrates commitment, appreciation, and trust, essential for maintaining solid relationships during difficult times 


  3. Smart Savings in a Time of Inflation: With prices fluctuating wildly, corporate gifting of practical items or vouchers helps businesses manage costs while offering employees and partners tangible value. Gift cards, particularly those tied to essentials, provide a way to offer meaningful perks without directly increasing salary expenses 


  4. Flexible Rewards, Real Impact: Lebanon’s economic situation has shown the need for flexibility. Gift cards, especially those in foreign currencies, offer adaptable solutions that allow businesses to provide versatile rewards that can be used for essentials, online shopping, or even cross-border transactions – bringing real, immediate value in tough times 

The Global Gift Card 

Want to reinforce relationships in Lebanon’s highly interpersonal business culture? Sending a gift during major holidays or to celebrate a business achievement shows that your partnership is valued. With GoGift, your gesture will match the generosity and respect that drives a successful collaboration.

Physical and digital versions of The Global Gift Card
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