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The Ultimate Guide to the B2B Gift Card Market in Latvia

Discover the latest trends, top brands, and insights into the B2B gift card industry in Latvia

GENERAL FACTS ON

Latvia

1.9M

Population

Riga

Capital

Latvian

Official language

Euro

Currency

National holidays

Labour Day (1st May), 4th May (Independence Day), Pentecost, 23rd June (Midsummer), 24th June (Jāņi), Lāčplēsis Day (11th November), 18th November (Proclamation of the Republic of Latvia)

Latvia gift card market size

Currently, precise data on Latvia’s gift card market size is scarce, but trends suggest growth similar to Estonia and Lithuania, both of which mirror Nordic patterns with a slight delay.

Latvia’s score on the EU’s DESI index has been growing at a slower pace as compared to most other EU countries. While strong connectivity has supported the growth of e-commerce, the integration of digital technology is still lacking, thus impacting the adoption of digital payment solutions as well as the implementation of digital alternatives to analogue practices, such as in corporate gifting.

Assuming that the development of the Latvian gift card market is to follow that of Nordic countries, a shift towards digital gift cards is likely. Consumers often prefer the convenience of electronic options, and businesses can leverage online platforms to offer and manage gift cards, integrate them into loyalty programs, or develop corporate gifting programs. 

Country gift card market size

Latvia gifting traditions

  • Connection to Nature: Latvia’s deep connection with nature influences its traditions, with many gifts reflecting themes of natural beauty, sustainability, and craftsmanship. 


  • Cultural Celebrations: The strong bond with the environment is reflected in Latvian celebrations, such as the vibrant Midsummer festival 


  • Family as the Core: Family is central to Latvian society, serving as the bedrock of the social structure 


  • Blending Traditions: Despite Latvia being a hierarchical society where age and position command respect, traditions are gradually blending with contemporary influences 


  • Folklore: Latvian culture blends Christian traditions with remnants of ancient Baltic pagan customs, seen in Midsummer (Jāņi) and solstice celebrations. 


  • Gift-Giving Occasions: Gift-giving is a common practice during Christmas, birthdays, baptisms, weddings, and other significant life events, with a focus on sentiment rather than extravagance 


  • Workplace Celebrations: At work, birthdays are celebrated to foster a sense of community, often including a birthday serenade! 


  • Value of Thoughtfulness: Latvians value thoughtfulness over opulence in gift-giving, where the gesture of care and consideration is more important than the gift’s monetary value 


  • Business Formality: In the business realm, interactions are often formal, with respect given based on age and position, though the younger generation is introducing a more casual approach in line with global trends

     

  • Essence of Gifting: Across family and professional settings, the essence of gift-giving in Latvia remains an expression of connection, a tangible token of appreciation, and a nod to the enduring ties that bind Latvians to each other, their country, and the world 

Gift card regulations in Latvia

Here are some general points about gift card regulations in Latvia as of January 2024: 


  • Gift cards have to be valid for at least 6 months 

  • Terms and Conditions have to be clearly stated 

  • In the case of personalized vouchers, the name does not have to appear on the voucher 

It's important to note that regulations may change, so always check the latest guidelines with Latvia's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Latvia, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Latvia

Popular gift card brands
  • Boozt: This fashion haven brings the latest trends to Latvia’s style-savvy, offering a collection that seamlessly blends Nordic cool with international chic 


  • 220.lv: The Latvian e-commerce powerhouse captivates locals with its diverse range of products, from gadgets to home essentials, making online shopping a delightful experience 


  • Rimi: One of Latvia’s largest supermarket chains, Rimi offers a wide selection of groceries, household essentials, and fresh local produce. A Rimi gift card provides convenient access to everyday necessities, making it a practical and appreciated choice.

     

  • H&M: The Swedish beloved fashion giant captures the hearts of Latvians by providing affordable, on-trend clothing, making style accessible to all  


  • Lieliska davana: Whether it’s a relaxing Spa treatment, an exquisite dinner or the thrill of sporting activities – Lieliska Davana offers an endless range of adventures, allowing one to experience a magnificent variety of emotions 


  • Global Hotel Card: For the wanderlust-struck Latvian, the Global Hotel Card unlocks a gift of choice in accommodations around the globe 


  • Tripgift: The travel dream weaver entices Latvians with the promise of unforgettable adventures, letting Latvians explore and create memories in destinations of their choosing 

Benefits of B2B gifting in Latvia

  1. Cultivating Connections: In a place where family and close-knit relationships are highly valued, engaging in B2B gifting becomes a powerful tool for building personal connections.  


  2. Blending Tradition with Modernity: The evolving business culture in Latvia, where formality is giving way to a more relaxed atmosphere, provides a unique environment for B2B gifting. Companies can leverage this blend to present gifts that resonate with both the classic values of respect and the emerging spirit of informality, speaking to both the youngsters and experienced ones in the office.  


  3. Celebrating Loyalty: Latvians love to celebrate and see their personal achievements be acknowledged. Corporate gifting becomes a way to give a nod to milestones, whether they might be commemorating a long partnership or celebrating a round birthday.  


  4. Navigating from Formal to Casual: Latvian business culture values practical, high-quality gifts over luxury items, making B2B gift cards an appealing option for employee recognition and client appreciation. Understanding the dynamics of the Latvian business culture is crucial, and once such ability is achieved, companies can not only strengthen their business relationships, but also become an integral part of the fabric that makes Latvia.  

The Global Gift Card 

Looking to show appreciation in Latvia’s steadily growing business environment? Recognizing Independence Day or client successes with a corporate gift shows respect and professionalism. With GoGift, your thoughtful gesture speaks volumes in any business language.

Physical and digital versions of The Global Gift Card
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