Do you need sales incentives to inspire or reward your employees?
Do you need sales incentives to inspire or reward your employees?
A gift card from GoGift can do exactly that!
A gift card from GoGift can do exactly that!
GIFT CARDS FOR SALES INCENTIVES
Are you tired of giving the same old-school, impersonal cash rewards to your well-performing employees?
Start giving a more personal gift, such as a gift card from GoGift, that can not only reward but also motivate your employees. Read more about how gift cards can be the perfect addition to your sales incentives programs below.
GIFT CARDS FOR SALES INCENTIVES
Are you tired of giving the same old-school, impersonal cash rewards to your well-performing employees?
Start giving a more personal gift, such as a gift card from GoGift, that can not only reward but also motivate your employees. Read more about how gift cards can be the perfect addition to your sales incentives programs below.
What is a sales incentive?
An incentive is, in other words, a reward. It can motivate and encourage your employees to perform better, feel good about themselves, and it can, in general, lead to better well-being of your employees.
BENEFITS OF USING SALES INCENTIVES
Create motivation and better employee satisfaction
Sales incentives are often used to motivate employees in the sales team or to acquire better customer loyalty. The idea of a sales incentives program is to reward great performances individually or team-wise. When people are rewarded for an excellent effort, they feel motivated to keep on working to achieve their goals. Also, sales incentives make the employees feel appreciated.
What is a sales incentive?
An incentive is, in other words, a reward. It can motivate and encourage your employees to perform better, feel good about themselves, and it can, in general, lead to better well-being of your employees.
BENEFITS OF USING SALES INCENTIVES
Create motivation and better employee satisfaction
Sales incentives are often used to motivate employees in the sales team or to acquire better customer loyalty. The idea of a sales incentives program is to reward great performances individually or team-wise. When people are rewarded for an excellent effort, they feel motivated to keep on working to achieve their goals. Also, sales incentives make the employees feel appreciated.
GIFT CARDS AS SALES INCENTIVES
A sales incentive for all
A sales incentive is not just cold cash rewards; it can also be an object, an item of value, an event, or a desired action. Whatever your colleagues are inspired by, you can find it at GoGift: We have experienced that a gift card is a perfect choice for sales incentives due to the large selection of different things that our gift card gives access to.
With our Global Gift Card, your employee or customer has a free choice to choose if the gift card should go to a dinner with family or friends, new clothing, a new exciting experience, or something completely different. The selection is big, and we guarantee that there is something for all of your workers.
GIFT CARDS AS SALES INCENTIVES
A sales incentive for all
A sales incentive is not just cold cash rewards; it can also be an object, an item of value, an event, or a desired action. Whatever your colleagues are inspired by, you can find it at GoGift: We have experienced that a gift card is a perfect choice for sales incentives due to the large selection of different things that our gift card gives access to.
With our Global Gift Card, your employee or customer has a free choice to choose if the gift card should go to a dinner with family or friends, new clothing, a new exciting experience, or something completely different. The selection is big, and we guarantee that there is something for all of your workers.
Why use Gift Cards for sales incentive?
There are a lot of good reasons for using gift cards as sales incentives. And because of the flexibility of The Global Gift Card from GoGift, you can use it for all kinds of sales incentives. Give it to your sales team members for good performances or send your regards to a new business partner.
No matter what reason you have to use a sales incentive or make a sales incentives program, it is a win-win situation: Your employees win because they are rewarded for their hard work, and your company wins because it is more likely to achieve the company goals.
You can read more about how you can use a gift card for sales incentives below.
Employee Awards
Have your sales team performed above average? A great way to reward and motivate your employees, even more is by giving them a gift card to spend on whatever they want, however, and whenever they like.
Consumer Promotion
A great way to create better customer loyalty is by giving gift cards that your clients can use how they want. You can also raise customer satisfaction with a gift card from GoGift. If you have international business partners, remember our Global Gift Card is cross-borders and cross-currencies - read more about this further down the page.
Festive Gifting
Congratulate your employees on a good, profitable year on New Year’s Eve, or celebrate the festive days with a gift card from GoGift. It is the perfect way to send your coworkers home with motivation and happiness running through their veins.
Retention Programs
A gift card now and then can help you maintain your most valuable assets: Your employees. Employee satisfaction costs time and money, and an easy way to raise the satisfaction of your employees is to give a gift card for them to spend how they want.
Sales incentives increase the overall perfromance!
Studies show that sales incentive programs aimed at individual workers increase performance by 22 per cent, and programs aimed at teams increase performance by a staggering 44 per cent. No matter how you choose to reward your employees, you are most likely to gain from it. Start by giving gift cards from GoGift that can be used by everyone on a lot of different things.
YOUR ONE-STOP SOLUTION
The Global Gift Card from GoGift!
Are you looking to boost sales, motivate employees or gain a higher customer value? Then the Global Gift Card is the solution for you. Our Global Gift Card is the absolute, most popular gift card for businesses as it can be used for motivation and rewards. And what better way to reward your employees than a gift they will appreciate and love?
With the Global Gift Card, you can freely choose the card’s value, and the receiver has a free choice of where the card should be used and on what.
A gift that can travel across borders!
With The Global Gift Card, you can send thoughts, presents and motivation across borders and get the card’s value transferred to another currency. That means; if you have bought a card in one country, it can be transferred to another country and another valuta. You can buy as many gift cards as you want, customise and personalise them, and we are responsible for the delivery to all the countries where you have employees. It has never been easier to create a sales incentives program for your entire international business.
BENEFITS OF USING SALES INCENTIVES
A gift card that gives access to different things
When your employees receive the Global Gift Card, they are free to choose between all the different stores, webshops and experiences that can be found at GoGift. That way, you are sure to give a gift that your employees can find a use for.
The gift card has a long expiration date, so the receiver can take their time selecting from the wide variety of shops and experiences that can be found at GoGift.
Why use Gift Cards for sales incentive?
There are a lot of good reasons for using gift cards as sales incentives. And because of the flexibility of The Global Gift Card from GoGift, you can use it for all kinds of sales incentives. Give it to your sales team members for good performances or send your regards to a new business partner.
No matter what reason you have to use a sales incentive or make a sales incentives program, it is a win-win situation: Your employees win because they are rewarded for their hard work, and your company wins because it is more likely to achieve the company goals.
You can read more about how you can use a gift card for sales incentives below.
Employee Awards
Have your sales team performed above average? A great way to reward and motivate your employees, even more is by giving them a gift card to spend on whatever they want, however, and whenever they like.
Consumer Promotion
A great way to create better customer loyalty is by giving gift cards that your clients can use how they want. You can also raise customer satisfaction with a gift card from GoGift. If you have international business partners, remember our Global Gift Card is cross-borders and cross-currencies - read more about this further down the page.
Festive Gifting
Congratulate your employees on a good, profitable year on New Year’s Eve, or celebrate the festive days with a gift card from GoGift. It is the perfect way to send your coworkers home with motivation and happiness running through their veins.
Retention Programs
A gift card now and then can help you maintain your most valuable assets: Your employees. Employee satisfaction costs time and money, and an easy way to raise the satisfaction of your employees is to give a gift card for them to spend how they want.
Sales incentives increase the overall perfromance!
Studies show that sales incentive programs aimed at individual workers increase performance by 22 per cent, and programs aimed at teams increase performance by a staggering 44 per cent. No matter how you choose to reward your employees, you are most likely to gain from it. Start by giving gift cards from GoGift that can be used by everyone on a lot of different things.
YOUR ONE-STOP SOLUTION
The Global Gift Card from GoGift!
Are you looking to boost sales, motivate employees or gain a higher customer value? Then the Global Gift Card is the solution for you. Our Global Gift Card is the absolute, most popular gift card for businesses as it can be used for motivation and rewards. And what better way to reward your employees than a gift they will appreciate and love?
With the Global Gift Card, you can freely choose the card’s value, and the receiver has a free choice of where the card should be used and on what.
A gift that can travel across borders!
With The Global Gift Card, you can send thoughts, presents and motivation across borders and get the card’s value transferred to another currency. That means; if you have bought a card in one country, it can be transferred to another country and another valuta. You can buy as many gift cards as you want, customise and personalise them, and we are responsible for the delivery to all the countries where you have employees. It has never been easier to create a sales incentives program for your entire international business.
BENEFITS OF USING SALES INCENTIVES
A gift card that gives access to different things
When your employees receive the Global Gift Card, they are free to choose between all the different stores, webshops and experiences that can be found at GoGift. That way, you are sure to give a gift that your employees can find a use for.
The gift card has a long expiration date, so the receiver can take their time selecting from the wide variety of shops and experiences that can be found at GoGift.
GENERAL FACTS ON
Italy
58.8M
Population
Rome
Capital
Italian
Official language
Euro
Currency
National holidays
Italy gift card market size
In value terms, the gift card market in Italy has recorded a CAGR of 5.1% during 2018-2022. The gift card industry in Italy will continue to grow over the forecast period and is expected to record a CAGR of 5.4% during 2023-2027. The gift card market in the country will increase from US$ 6,916.6 million in 2022 to reach US$ 9,105.1 million by 2027.
Italy was long known for being a traditional cash-based economy. However, the Covid pandemic saw the demand for cash alternatives increase unexpectedly, giving rise to digital payment solutions as well as e-gift cards. While younger millennials and Gen Z still make up the majority of gift card sales, there has been a significant increase in the adoption of gift cards in older age groups.
Slowly, the focus that multinational corporations have had on sustainability and corporate social responsibility for years is diffusing to smaller and medium-sized enterprises (SMEs). The same trend can be observed in Italy, where employee rewarding and corporate gifting have been rising in importance, while the demand for eco-friendly and digital solutions has grown accordingly. The strong presence of Italian firms in global value chains, increasingly also of these SMEs, is likely to bring a further surge in cross-border gifting and query for universal gifting solutions. Accordingly, this embedment in the world market will see a further dependence on global economic trends that can influence corporate gifting.
Italy gifting traditions
Whether it’s the joyous festivities of Christmas, the revelation of gifts during Epiphany, the celebration of life and hope in Easter, or the commemoration of birthdays, gift-giving is deeply ingrained in the Italian social and cultural life.
Yet, beyond these hallmark events, gifts in Italy extend into the realm of everyday social interactions. Invited to somebody’s home for dinner? Attending a social event? It’s customary to come bearing a gift. This gesture serves as both a token of appreciation for the invitation and a symbol of friendship. It underscores the importance of reciprocity and the acknowledgment of shared moments in Italian social etiquette.
In Italian business culture, relationships are as crucial as transactions. Known for their preference for face-to-face interactions, Italians place immense value on building trust and familiarity in business dealings. Establishing a rapport with business partners and colleagues, for instance through gift-giving, is not merely a formality but a cornerstone of successful collaboration.
In essence, gift-giving in Italy transcends the transactional and enters the realm of relationship-building. It’s a lingo of its own, where the selection and presentation of a gift convey sentiments that words may fall short of expressing – especially if a language barrier persists.
Gift card regulations in Italy
Gift card regulation in Italy is subject to various laws and regulations to protect consumers and ensure transparency in the gifting industry.
Expiration: There is no expiry date for vouchers.
Validity: A maximum validity period of 10 years is regulated by law.
Fees: regarding card activation or its use are forbidden.
Personal Vouchers: If the voucher is issued to a specific person, their name does not have to appear on the card.
Taxes: The tax treatment of corporate gifts depends on the recipient and the nature of the gift, but costs may be fully deductible.*
*Please note that our information does not amount to professional or legal counsel. For guidance tailored to your particular circumstances, we advise consulting directly with a certified tax expert.
It's important to note that regulations may change, so always check the latest guidelines with Italy's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.
If you're considering buying or utilizing gift cards in Italy, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.
Popular gift cards in Italy
In the bustling world of gift cards in Italy, it's a pleasure to introduce some of the brands that have made a mark in their respective industries.
Zalando: Offering a wide range of fashion choices, Zalando makes for an attractive gift card for Italian consumers who appreciate diverse and trendy clothing options.
Q8 Stations: A practical and versatile gift card catering to the convenience of Italian consumers who value accessible and quality fuel services.
United Colors of Benetton: If there is one thing Italians will always appreciate, it is elegance – so what better than a gift card for iconic and stylish clothing with a touch of Italian flair?
Conad: As a popular supermarket chain, Conad gift cards are valued for their practicality and access to a wide range of grocery and household items.
Douglas: A well-known beauty and cosmetics retailer, making its gift card an attractive option for Italians who enjoy high-quality skincare, makeup, and fragrances.
Italo: Italo’s gift card is attractive to those who appreciate comfortable and efficient high-speed train travel, offering a convenient way to explore Italy and go beyond.
Signorvino: A renowned wine retailer providing an appealing gift card for Italians who take pride in their rich wine culture.
Amazon: With its vast selection of products, an Amazon gift card is universally desirable, giving consumers the freedom to choose from a range of millions of products.
Esselunga: Savor the flavors of Italy – the Esselunga Gift Card is your gateway to a culinary journey of quality and freshness.
Mediaworld: Tech, entertainment, and more – the Mediaworld Gift Card is your access to the latest in electronics and innovation.
Benefits of B2B gifting in Italy
In Italy's dynamic business landscape, fostering positive relationships is integral to success. B2B gifting has emerged as a powerful strategy for achieving this goal. It's a gesture of appreciation that can yield a range of benefits for businesses operating in the Italian market.
Strengthening business relationships – Well thought-out gifts can enhance trust and goodwill between business partners, fostering long-term collaboration
Expressing appreciation and gratitude – Especially important in a culture where acknowledgment of efforts and contributions is valued
Building brand loyalty – Translate loyalty among clients, partners, and employees into continued collaboration, repeat business, and positive word-of-mouth referrals
Adapting to changing trends – As the corporate gifting landscape evolves, digital gift cards and sustainable options demonstrate a forward-thinking approach
To wrap it up, B2B gifting in Italy isn't just a trend; it's a testament to the value of relationships in business. However, it's pivotal for businesses to tread this path with sensitivity, keeping in mind cultural nuances, local practices, and the unique Italian spirit.
The Global Gift Card
How can we help you on your global gifting journey? GoGift, a market leader since 2003, is experienced in navigating the many vines of the Italian corporate gifting market. Interested in having one solution that will fit every single one of your Italian partners, colleagues, or clients? The Global Gift Card may be the right choice for you.
