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The Ultimate Guide to the B2B Gift Card Market in Ireland

Discover the latest trends, top brands, and insights into the B2B gift card industry in Ireland







Irish / English

Official language



National holidays

New Year's Day - January 1st St. Patrick's Day - March 17th Good Friday - 2024: March 29th Easter Monday - 2023: April 1st May Bank Holiday - First Monday in May Spring Bank Holiday - Last Monday in May Battle of the Boyne - July 12th Summer Bank Holiday - Last Monday in August Christmas Day - December 25th Boxing Day - December 26th

Ireland gift card market size

Indications suggest that the gift card market in Ireland is poised to reach a valuation of US$0.8 billion by 2023, with a recorded Compound Annual Growth Rate (CAGR) of 7.5% from 2018 to 2022. These figures shed light on the current dimensions of the market and its growth trajectory in recent years.

The CAGR of 7.5% between 2018 and 2022 signifies a positive growth pattern during that period. However, the available information doesn't delve into specific trends or factors contributing to this upward trajectory.

Forecasts anticipate sustained growth in the Irish gift card industry, with a projected CAGR of 6.1% anticipated during 2023-2027. The expectation is for the market to expand from US$0.8 billion in 2022 to US$1.0 billion by 2027, offering a forward-looking perspective on the market's evolution.

Country gift card market size

Ireland gifting traditions

When are gifts most commonly exchanged?

In Ireland, it's customary to exchange gifts on birthdays and at Christmas. When visiting someone's home, it's thoughtful to bring a gift, and options like flowers, chocolate, cheese, or wine work well. The cost of the gift isn't as important as its personal touch. 

Cultural gifting etiquette?

Avoid gifting lilies, which are reserved for religious occasions. White flowers represent death and are used for funerals. Generally, gifts are opened in front of the giver, and when offered a gift, it's polite to initially decline. Expect the recipient to do the same when you give them a gift. 

When offered hospitality, it's customary to decline once or even twice before accepting. This practice may have originated during the Potato Famine when people could offer the gift of hospitality, like a cup of tea, without causing embarrassment. Accepting on the third offer ensured it wouldn't burden the giver.

Importance of B2B gifting in the country’s corporate culture

In Irish business culture, it's not common to exchange corporate gifts. However, during business social events, it's considered appropriate to offer small tokens of appreciation, such as a bottle of wine or a gift representing your home country. It's worth noting that many Irish businessmen are avid golfers, and business meetings often take place on the golf course. Therefore, golf-related gifts, especially when customized with the logo or identity of your club or hometown, are particularly well-received and appreciated.

Gift card regulations in Ireland

Gift card regulation in Ireland is subject to various laws and regulations to protect consumers and ensure transparency in the gifting industry.

Expiry dates: Gift vouchers must adhere to one of the following conditions: they should either have no expiration date, or they must remain valid for a minimum of five years.

Fees/charges: In Ireland, gift vouchers, regulated by the Consumer Protection (Gift Vouchers) Act 2019, must last at least 5 years. Sellers can't impose one-time use, charge name change fees, and must refund balances over €1. Exceptions exist, and electronic money gift cards have specific rules. Check voucher details, especially expiry and fees.

Redemption: Typically, gift card redemption occurs either online through the issuing retailer or service provider's website or in their physical stores.

Lost or stolen cards: Gift vouchers function like cash, and if you misplace one, the seller isn't obligated to provide a replacement. However, if a voucher is issued specifically to you and cannot be transferred to others, there's a chance you could receive a replacement, contingent upon the terms and conditions of the gift voucher and the company's policy. Should you lose a gift card, it might be possible to obtain a replacement card, but it's essential to inquire with the seller. Keep in mind that there could be a fee associated with obtaining a replacement card.

It's important to note that regulations may change, so always check the latest guidelines with Ireland's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Ireland, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.

Popular gift cards in Ireland

Popular gift card brands

In the bustling world of gift cards in Ireland, it's a pleasure to introduce some of the brands that have made a mark in their respective industries.

iTunes Gift Card: If you’re looking for the perfect gift for an Apple lover, then an iTunes gift card is a great choice. It can be used to purchase music, movies, TV shows, apps, books, and more.

Amazon Gift Card: With an Amazon gift card, your recipient can shop for a vast array of products, from electronics and books to clothing and gadgets, all on the world's largest online retailer.

Brown Thomas Gift Card: Treat your loved ones to a shopping spree at Ireland's premier department store, Brown Thomas, where they can explore luxury fashion, beauty, and homeware.

Argos Gift Card: An Argos gift card allows your recipient to choose from a wide range of products, including electronics, home and garden, toys, and more, at this popular retailer.

Dunnes Stores Gift Card: Give the gift of groceries, fashion, and homeware with a Dunnes Stores gift card, redeemable at one of Ireland's leading supermarket chains.

Netflix Gift Card: For those who love streaming entertainment, a Netflix gift card provides access to a vast library of movies, TV shows, and original content.

TK Maxx Gift Card: With a TK Maxx gift card, your recipient can discover great deals on designer fashion, home decor, and more at this popular discount retailer.

Smyths Toys Gift Card: Make a child's day with a Smyths Toys gift card, perfect for picking out toys, games, and entertainment for kids of all ages.

Starbucks Gift Card: Coffee enthusiasts will appreciate a Starbucks gift card, which can be used to enjoy their favorite beverages and snacks at Starbucks locations.

Boots Gift Card: Give the gift of health and beauty with a Boots gift card, allowing your loved ones to choose from a wide range of cosmetics, skincare, and pharmaceuticals.

Benefits of B2B gifting in Ireland

In Ireland's dynamic business landscape, fostering positive relationships is integral to success. B2B gifting has emerged as a powerful strategy for achieving this goal. It's a gesture of appreciation that can yield a range of benefits for businesses operating in the Irish market.

To wrap it up, B2B gifting in Ireland isn't just a trend; it's a testament to the value of relationships in business. However, it's pivotal for businesses to tread this path with sensitivity, keeping in mind cultural nuances, local practices, and the unique Irish spirit.

The Global Gift Card 

The Global Gift Card contains the market’s largest global brand selection and is redeemable across currencies and borders. It’s the perfect choice as a sales incentive, employee benefit, or as part of reward, member, or sales programs — gift cards for any occasion.

Physical and digital versions of The Global Gift Card
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