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The Ultimate Guide to the B2B Gift Card Market in Indonesia

Discover the latest trends, top brands, and insights into the B2B gift card industry in Indonesia







(Bahasa) Indonesian

Official language

Indonesian Rupiah


National holidays

Independence Day (Hari Kemerdekaan) on August 17th Eid al-Fitr (Hari Raya Idul Fitri) marks the end of Ramadan Islamic New Year (Hijri New Year or Muharram) Prophet Muhammad’s Birthday (Maulid Nabi Muhammad) Chinese New Year (Imlek) Nyepi (Balinese New Year) Kartini Day (Hari Kartini) on April 21st National Heroes Day (Hari Pahlawan) on November 10th Good Friday (Jumat Agung) Christmas

Indonesia gift card market size

In value terms, the gift card market in Indonesia has recorded a CAGR of 6.9% during 2018-2022. The gift card industry in Indonesia will continue to grow over the forecast period and is expected to record a CAGR of 6.5% during 2023-2027. The gift card market in the country will increase from US$ 1365.7 million in 2022 to reach US$ 2302.6 million by 2025

Communication between different regions can be complex in a country that consists of over 17,000 islands. The widespread preference for online communication presents high potential across a wide range of digital industries. Thus, digitalization and E-Gift Cards and the rise of e-commerce and digital platforms has significantly impacted the Indonesian gift card market. E-gift cards have become increasingly popular due to their convenience. They can be purchased and sent online, making them an attractive option for last-minute gifts.

The digital transformation has led consumers to increasingly embrace E-Gift Cards as a preferred gifting option. E-commerce platforms and digital marketplaces are expected to play a crucial role in facilitating the distribution and redemption of the gift cards.  Indonesia expects to reach close to 221 million people who will be taking advantage of e-commerce by 2025.

Country gift card market size

Indonesia gifting traditions

Depending on an Indonesian's ethnicity and religion, the proper gift may vary. Gifts have the aim of strengthening bonds, expressing gratitude, and sharing blessings with family and friends. In this country’s rich cultural diversity and social interactions, gifts play a significant role. Thoughtfulness is highly valued, often reflecting the giver’s appreciation and respect for the recipient. This practice is present during various occasions making it a cherished and integral part of Indonesian culture, 

When are gifts most commonly exchanged?

Amongst other occasions, Indonesians will exchange gifts:

  • During religious and cultural celebrations

  • For birthdays

  • For special achievements

  • As corporate gifts

Cultural gifting etiquette

Overall Indonesians make sure to:

  • Be mindful of colors when wrapping.

  • Not open gifts as soon as they are received.

  • Give and receive gifts with both hands.

  • Offer an inclusive and culturally relevant option. 

  • Etc…

Importance of B2B gifting in Indonesia’s corporate culture 

One of the easiest methods to demonstrate your interest and sincerity in developing a long-term business relationship with your Indonesian colleagues is to give them small presents during the initial meeting. Gifts for this occasion should be modest but thoughtful,  and will often bear the brand of your business.

Gift card regulations in Indonesia

Gift card regulation in Australia is subject to various laws and regulations to protect consumers and ensure transparency in the gifting industry.

Expiry dates: If any, are typically determined by the issuing retailer or service provider.

Fees/charges: Generally imposed by the issuing party of the gift card.

Redemption Process: Redemption of the gift cards will usually happen either on the issuing retailer or service provider’s online website or in-store.

Transparency: It is common practice for the retailers to provide information about the terms and conditions that include fees or expiry dates.

Consumer First: Consumers typically rely on the terms and conditions provided by the issuing retailer or service provider for any consumer protection. 

Fraud Prevention: Lost or stolen cards policies can vary depending on the issuer. 

It's important to note that regulations may change, so always check the latest guidelines with Indonesia's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Indonesia, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.

Popular gift cards in Indonesia

Popular gift card brands

In the bustling world of gift cards in India, it's a pleasure to introduce some of the brands that have made a mark in their respective industries.

Indomaret: One of Indonesia’s largest convenience store chains. Its gift cards allow recipients to choose from a wide range of options. 

Alfamart: A well known convenience store chain, with over 18,000 stores across Indonesia.

Tokopedia: A significant participant in Indonesian e-commerce that raises the bar for buying with its gift cards, with great online availability.

Grab: A ride-hailing and delivery platform that offers transportation and food through its digital gift cards.

Google Play: Gift cards that all tech lovers and Android users  can use to purchase apps, games, books and more digital content.  

iTunes: Get access to multiple Apple services ranging from movies to apps and much more. 

Spotify: Music holds a special place in Indonesians’ hearts and Spotify’s gift card provides recipients with ad-free and premium experiences.

Go-Pay: With GoPay users can transfer money anywhere and pay anything.

OVO: A digital prominent payment platform in Indonesia that allows users to make various transactions opening up many possibilities to shop .  

Shopee: One of Indonesia's highly used e-commerce platforms that unlocks a vast selection of versatile products. 

Benefits of B2B gifting in Indonesia

In Indonesia's dynamic business landscape, fostering positive relationships is integral to success. B2B gifting has emerged as a powerful strategy for achieving this goal. It's a gesture of appreciation that can yield a range of benefits for businesses operating in the Indonesian market.

To wrap it up, B2B gifting in Indonesia isn't just a trend; it's a testament to the value of relationships in business. However, it's pivotal for businesses to tread this path with sensitivity, keeping in mind cultural nuances, local practices, and the unique Indonesian spirit.

The Global Gift Card 

With The Global Gift Card, GoGift has completely changed the way people give gifts locally and internationally while providing businesses in a variety of industries with a customized solution. A hassle-free gifting method and access to one of the broadest selections of gift card choices are just two of the numerous advantages it brings to global businesses.

Physical and digital versions of The Global Gift Card
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