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The Ultimate Guide to the B2B Gift Card Market in Greece

Discover the latest trends, top brands, and insights into the B2B gift card industry in Greece

GENERAL FACTS ON

Greece

10.36M

Population

Athens

Capital

Greek

Official language

Euro

Currency

National holidays

Clean Monday (moveable), Independence Day (March 25th), Easter (moveable), Dormition of the Mother of God (August 15th), Ohi Day (October 28th), Christmas (December 25th-26th)

Greece gift card market size

Current size of the B2B gift card market: In value terms, the gift card market in Greece has recorded a CAGR of 6.9% during 2018-2022. The gift card industry in Greece will continue to grow over the forecast period and is expected to record a CAGR of 6% during 2024-2028. The gift card market in the country will increase from US$ 0.8 billion in 2023 to reach US$ 1.1 billion by 2028. 

Growth trends over the past few years: Despite macroeconomic challenges, Greece has been holding on to its reform momentum that is generating employment growth and has increased investors’ confidence in the country, stimulating FDI and the presence of multinational companies. Furthermore, increased consumption of households has been stimulating the retail market.   


This has made Greece follow many global trends, such as companies turning towards CSR and employee benefits, which serve to boost the gift card market.  

Predictions for the future: Greece’s e-commerce market is steadily growing, with online revenue expected to record a CAGR of 8.68 percent between 2024 and 2029.


Increased online revenue is likely to further advance the popularity of e-gift cards.  

Furthermore, collaborations between retailers, businesses, and gift card providers might increase. Joint promotions, special discounts, or exclusive partnerships could drive interest in gift cards and boost sales.   

Country gift card market size

Greece gifting traditions

  • Historical Context: Greece’s strategic location at the crossroads of East and West has shaped its distinctive gift-giving traditions. Historically, city-state monarchs exchanged gifts to foster goodwill, a custom that continues to influence modern practices 


  • Modern Gifting Practices: Today, gifts are commonly exchanged on birthdays, holidays, and name days, strengthening personal and community ties. However, it is important to strike a balance, as overly lavish gifts can make recipients uncomfortable if they feel unable to reciprocate 


  • Business Etiquette: In the business realm, personal relationships are key; Greeks prefer to work with individuals they know and trust. While gifts are not required, a thoughtful gesture during occasions like Christmas or Easter can help solidify professional bonds 


  • Initial Business Meetings: Initial business meetings in Greece generally focus on building relationships rather than exchanging gifts. The emphasis is on establishing trust and getting to know each other, which lays the groundwork for fruitful partnerships 


  • Cultural Significance: Greek gift-giving traditions reflect a rich blend of historical and cultural influences. The true value of a gift in Greece lies in the sentiment and connection it represents, rather than its monetary worth  


  • Overall Message: Whether amidst ancient ruins or in a modern city, the essence of gift-giving in Greece is about the heartfelt intention behind the gesture  

Gift card regulations in Greece

Here are some general points about gift card regulations in Greece as of February 2025: 


  • The validity of a gift card typically lies within 3 to 6 months  

  • Fees regarding the card activation or its use are forbidden 

  • Businesses are required to provide clear and comprehensive information regarding the terms and conditions of gift cards, including details about any applicable fees, usage restrictions, and expiration dates 

It's important to note that regulations may change, so always check the latest guidelines with Greece's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Greece, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Greece

Popular gift card brands
  • Swarovski: Sparkle and sophistication meet tradition – Swarovski’s timeless crystal creations make for a dazzling gift, embodying elegance and a touch of glamour that resonates with Greek style 


  • Attica: A department store which is found in five locations across Greece with over 800 brands covering womenswear, menswear, childrenswear, shoes, cosmetics, and accessories 


  • Boozt: Known for its wide selection of exclusive brands, Boozt is the perfect online shopping destination for all fashion lovers  


  • E-Fresh: For the food enthusiasts in Greece, E-Fresh brings the joy of gourmet experiences to their doorstep, offering a delicious array of fresh, quality ingredients for culinary adventures 


  • Cosmos Sport: Fuel the passion for sports and style with Cosmos Psort’s gift card, providing Greek recipients access to a wide range of athletic gear and trendy sportswear for an active lifestyle 


  • Electroholic: Embrace the tech-forward spirit – Electroholic’s gift card is the gateway to cutting-edge gadgets and electronic delights, perfect for a tech savvy enthusiast  

Benefits of B2B gifting in Greece

  1. Strengthen Business Bonds: B2B gifting in Greece adds a personal touch that helps solidify relationships beyond mere transactions. It shows that you value your business partners as more than just associates, creating a deeper connection 


  2. Enhance Corporate Image: Thoughtful gifts highlight your attention to detail and appreciation for your partners, boosting your company’s reputation. Its like adding a special touch to your corporate identity, making your business memorable 

     

  3. Build Trust and Loyalty: A well-chosen gift demonstrates commitment and respect, fostering trust and loyalty in your business relationships. It’s a strategic move that shows you are invested in the long-term success of your partnerships  


  4. Create Positive Impressions: Just as tzatziki adds a unique flavour to a gyro, B2B gifting adds a distinctive touch to your interactions. It leaves a positive impression and sets you apart from competitors 


  5. Foster a Collaborative Spirit: Gifting reflects the collaborative nature of Greek business culture, where personal connections are valued. It reinforces the idea that you’re not just negotiating deals but working together towards shared goals 

The Global Gift Card 

Want to build trust and loyalty in Greece’s relationship-focused business environment? Gifting around business visits or special occasions offers a thoughtful way to maintain rapport. With GoGift, you can send a gesture that balances professionalism with warmth.

Physical and digital versions of The Global Gift Card
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