Do you need sales incentives to inspire or reward your employees?
Do you need sales incentives to inspire or reward your employees?
A gift card from GoGift can do exactly that!
A gift card from GoGift can do exactly that!
GIFT CARDS FOR SALES INCENTIVES
Are you tired of giving the same old-school, impersonal cash rewards to your well-performing employees?
Start giving a more personal gift, such as a gift card from GoGift, that can not only reward but also motivate your employees. Read more about how gift cards can be the perfect addition to your sales incentives programs below.
GIFT CARDS FOR SALES INCENTIVES
Are you tired of giving the same old-school, impersonal cash rewards to your well-performing employees?
Start giving a more personal gift, such as a gift card from GoGift, that can not only reward but also motivate your employees. Read more about how gift cards can be the perfect addition to your sales incentives programs below.

What is a sales incentive?
An incentive is, in other words, a reward. It can motivate and encourage your employees to perform better, feel good about themselves, and it can, in general, lead to better well-being of your employees.
BENEFITS OF USING SALES INCENTIVES
Create motivation and better employee satisfaction
Sales incentives are often used to motivate employees in the sales team or to acquire better customer loyalty. The idea of a sales incentives program is to reward great performances individually or team-wise. When people are rewarded for an excellent effort, they feel motivated to keep on working to achieve their goals. Also, sales incentives make the employees feel appreciated.

What is a sales incentive?
An incentive is, in other words, a reward. It can motivate and encourage your employees to perform better, feel good about themselves, and it can, in general, lead to better well-being of your employees.
BENEFITS OF USING SALES INCENTIVES
Create motivation and better employee satisfaction
Sales incentives are often used to motivate employees in the sales team or to acquire better customer loyalty. The idea of a sales incentives program is to reward great performances individually or team-wise. When people are rewarded for an excellent effort, they feel motivated to keep on working to achieve their goals. Also, sales incentives make the employees feel appreciated.

GIFT CARDS AS SALES INCENTIVES
A sales incentive for all
A sales incentive is not just cold cash rewards; it can also be an object, an item of value, an event, or a desired action. Whatever your colleagues are inspired by, you can find it at GoGift: We have experienced that a gift card is a perfect choice for sales incentives due to the large selection of different things that our gift card gives access to.
With our Global Gift Card, your employee or customer has a free choice to choose if the gift card should go to a dinner with family or friends, new clothing, a new exciting experience, or something completely different. The selection is big, and we guarantee that there is something for all of your workers.

GIFT CARDS AS SALES INCENTIVES
A sales incentive for all
A sales incentive is not just cold cash rewards; it can also be an object, an item of value, an event, or a desired action. Whatever your colleagues are inspired by, you can find it at GoGift: We have experienced that a gift card is a perfect choice for sales incentives due to the large selection of different things that our gift card gives access to.
With our Global Gift Card, your employee or customer has a free choice to choose if the gift card should go to a dinner with family or friends, new clothing, a new exciting experience, or something completely different. The selection is big, and we guarantee that there is something for all of your workers.

Why use Gift Cards for sales incentive?
There are a lot of good reasons for using gift cards as sales incentives. And because of the flexibility of The Global Gift Card from GoGift, you can use it for all kinds of sales incentives. Give it to your sales team members for good performances or send your regards to a new business partner.
No matter what reason you have to use a sales incentive or make a sales incentives program, it is a win-win situation: Your employees win because they are rewarded for their hard work, and your company wins because it is more likely to achieve the company goals.
You can read more about how you can use a gift card for sales incentives below.

Employee Awards
Have your sales team performed above average? A great way to reward and motivate your employees, even more is by giving them a gift card to spend on whatever they want, however, and whenever they like.

Consumer Promotion

A great way to create better customer loyalty is by giving gift cards that your clients can use how they want. You can also raise customer satisfaction with a gift card from GoGift. If you have international business partners, remember our Global Gift Card is cross-borders and cross-currencies - read more about this further down the page.
Festive Gifting
Congratulate your employees on a good, profitable year on New Year’s Eve, or celebrate the festive days with a gift card from GoGift. It is the perfect way to send your coworkers home with motivation and happiness running through their veins.

Retention Programs
A gift card now and then can help you maintain your most valuable assets: Your employees. Employee satisfaction costs time and money, and an easy way to raise the satisfaction of your employees is to give a gift card for them to spend how they want.
Sales incentives increase the overall perfromance!
Studies show that sales incentive programs aimed at individual workers increase performance by 22 per cent, and programs aimed at teams increase performance by a staggering 44 per cent. No matter how you choose to reward your employees, you are most likely to gain from it. Start by giving gift cards from GoGift that can be used by everyone on a lot of different things.
YOUR ONE-STOP SOLUTION
The Global Gift Card from GoGift!
Are you looking to boost sales, motivate employees or gain a higher customer value? Then the Global Gift Card is the solution for you. Our Global Gift Card is the absolute, most popular gift card for businesses as it can be used for motivation and rewards. And what better way to reward your employees than a gift they will appreciate and love?
With the Global Gift Card, you can freely choose the card’s value, and the receiver has a free choice of where the card should be used and on what.

A gift that can travel across borders!
With The Global Gift Card, you can send thoughts, presents and motivation across borders and get the card’s value transferred to another currency. That means; if you have bought a card in one country, it can be transferred to another country and another valuta. You can buy as many gift cards as you want, customise and personalise them, and we are responsible for the delivery to all the countries where you have employees. It has never been easier to create a sales incentives program for your entire international business.

BENEFITS OF USING SALES INCENTIVES
A gift card that gives access to different things
When your employees receive the Global Gift Card, they are free to choose between all the different stores, webshops and experiences that can be found at GoGift. That way, you are sure to give a gift that your employees can find a use for.
The gift card has a long expiration date, so the receiver can take their time selecting from the wide variety of shops and experiences that can be found at GoGift.

Why use Gift Cards for sales incentive?
There are a lot of good reasons for using gift cards as sales incentives. And because of the flexibility of The Global Gift Card from GoGift, you can use it for all kinds of sales incentives. Give it to your sales team members for good performances or send your regards to a new business partner.
No matter what reason you have to use a sales incentive or make a sales incentives program, it is a win-win situation: Your employees win because they are rewarded for their hard work, and your company wins because it is more likely to achieve the company goals.
You can read more about how you can use a gift card for sales incentives below.

Employee Awards
Have your sales team performed above average? A great way to reward and motivate your employees, even more is by giving them a gift card to spend on whatever they want, however, and whenever they like.

Consumer Promotion

A great way to create better customer loyalty is by giving gift cards that your clients can use how they want. You can also raise customer satisfaction with a gift card from GoGift. If you have international business partners, remember our Global Gift Card is cross-borders and cross-currencies - read more about this further down the page.
Festive Gifting
Congratulate your employees on a good, profitable year on New Year’s Eve, or celebrate the festive days with a gift card from GoGift. It is the perfect way to send your coworkers home with motivation and happiness running through their veins.

Retention Programs
A gift card now and then can help you maintain your most valuable assets: Your employees. Employee satisfaction costs time and money, and an easy way to raise the satisfaction of your employees is to give a gift card for them to spend how they want.
Sales incentives increase the overall perfromance!
Studies show that sales incentive programs aimed at individual workers increase performance by 22 per cent, and programs aimed at teams increase performance by a staggering 44 per cent. No matter how you choose to reward your employees, you are most likely to gain from it. Start by giving gift cards from GoGift that can be used by everyone on a lot of different things.
YOUR ONE-STOP SOLUTION
The Global Gift Card from GoGift!
Are you looking to boost sales, motivate employees or gain a higher customer value? Then the Global Gift Card is the solution for you. Our Global Gift Card is the absolute, most popular gift card for businesses as it can be used for motivation and rewards. And what better way to reward your employees than a gift they will appreciate and love?
With the Global Gift Card, you can freely choose the card’s value, and the receiver has a free choice of where the card should be used and on what.

A gift that can travel across borders!
With The Global Gift Card, you can send thoughts, presents and motivation across borders and get the card’s value transferred to another currency. That means; if you have bought a card in one country, it can be transferred to another country and another valuta. You can buy as many gift cards as you want, customise and personalise them, and we are responsible for the delivery to all the countries where you have employees. It has never been easier to create a sales incentives program for your entire international business.

BENEFITS OF USING SALES INCENTIVES
A gift card that gives access to different things
When your employees receive the Global Gift Card, they are free to choose between all the different stores, webshops and experiences that can be found at GoGift. That way, you are sure to give a gift that your employees can find a use for.
The gift card has a long expiration date, so the receiver can take their time selecting from the wide variety of shops and experiences that can be found at GoGift.
Germany gift card market size
The gift card industry in Germany is one of the most mature in Europe and is poised to achieve further growth. It is expected to record a CAGR of 9.4% during the forecast period from 2025 to 2029. This will mean an increase in the size of the gift card market from US$16.28 billion in 2025 to reach US$ 25.87 billion by 2029.
Long a last stronghold of cash payments in the world, Germany’s payment market is slowly seeing a growth of digital payments going hand in hand with increasing e-commerce and digitalization.
With remote and hybrid working surviving beyond the lockdowns, digital gift cards have increasingly become a method of employee rewards and incentives, appreciated for their convenience.
The growing trend in ecommerce is expected to continue in Germany, where new consumer habits have been adopted. Different brands within the country have also notice this trend and have launched gift cards of their own, making the market that much more attractive.
As with other EU countries, trends from neighboring countries are likely to influence the German gift card and incentive market. Thus, physical gift cards are likely to diminish further in importance while open loop digital gift cards may see further innovation and adoption, both in B2C and B2B usage scenarios.

Germany gifting traditions
Germans celebrate many occasions during the year by giving and exchanging gifts. The main festivity at which gifts are exchanged is Christmas, traditionally celebrated in the evening of the 24th of December around a beautifully decorated Christmas tree. Many families lead up to Christmas with advent calendars, filled with small surprises every day of the month of December leading up to Christmas Eve.
Another popular celebratory occasion are birthdays. Most people in Germany will receive a present from their family, friends, and employer to note the occasion. Gifts are also given for both wedding and relationship anniversaries, Mother’s and Father’s Day, weddings, graduations, housewarming events, and some may even celebrate their name day.
Corporate gifting is also a very well-established practice in the German culture where clients, partners and employees are often rewarded or recognizes with gifts as a sign of appreciation. Occasions range from holidays and anniversaries to special corporate events and celebrations for successful business dealings.
In the corporate sphere, etiquette is important to consider. In Germany, gifts exchanged in a B2B setting must reflect thoughtfulness and effort, but they must never be perceived as lavish. A way in which German companies show their thoughtfulness in the gift is by means of personalization of such. It is also common to take special care of the gift presentation, reinforcing the thoughtfulness and the effort put into the gift.
One of the main considerations in the German business culture is trust, and gifts are seen as a tangible sign of goodwill. This should also include reciprocity and appreciation, since strong relationships are not one-sided. Expressing gratitude and being reciprocal goes a long way in building a strong relationships and trust within the German corporate setting.
Gift card regulations in Germany
In Germany, gift cards are regulated by national consumer protection laws as well as regulation on the European Union level. The guidelines below are updated as of January 2025:
Expiry dates: All gift cards and vouchers are generally valid for three years. Issuers may set shorter deadlines to consumers as long as they are not considered unreasonable, and the date of expiry must be clearly stated to the user
Redemption: If reasonable, and not associated with a loss for the issuer, a customer may split the redemption of a gift card over multiple purchasers. Such rules must be clearly outlined in the terms and conditions of the gift card
Cancelations: Generally, all products purchased over the internet may be returned within 14 days of purchase, even if there is no error with the product
Disclosures: Every voucher must refer to the terms and conditions of use, the total value on the card, name of the issuer, any restrictions of use that the card might have regarding specific products or events and any fees in which the user might incur when using the card
It's important to note that regulations may change, so always check the latest guidelines with Germany's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.
If you're considering buying or utilizing gift cards in Germany, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.
Popular gift cards in Germany

Amazon: Offers unparalleled variety, making it perfect for German customers seeking flexibility and convenience in their purchases
IKEA: Popular for its combination of Scandinavian design and practicality, ideal for furnishing or redecorating
Zalando: Loved for its wide range of fashion and footwear, catering to diverse tastes and trends
MediaMarkt: A go-to destination for Germans seeking electronics and home appliances at competitive prices
Decathlon: Perfect for the active German lifestyle, offering quality sports equipment and gear for all ages
Apple: Coveted by tech enthusiasts for premium devices and access to innovative apps and services
Lidl: Practical and well-regarded for its affordable groceries and everyday essentials
Airbnb: Appeals to German travelers who value unique, flexible accommodations for exploring new destinations
JYSK: Appeals to Germans who value affordable, functional, and stylish home furnishings
Benefits of B2B gifting in Germany
In Germany's dynamic business landscape, fostering positive relationships is integral to success. B2B gifting has emerged as a powerful strategy for achieving this goal. It's a gesture of appreciation that can yield a range of benefits for businesses operating in the German market.
Strengthening business relationships by building trust and reciprocity between partners, clients, and employees
Employee rewards and recognition by celebrating achievements and significant milestones for the employee or the project they are involved in
Enhancing loyalty not only within the company with employees but also outside the company with clients and partners alike
Showing long-term commitment to your clients, partners, and customers by providing an investment into the future of the given relationship
In corporate gifting, certain tax benefits may apply depending on the occasion, recipient, and type of gift given
To wrap it up, B2B gifting in Germany isn't just a trend; it's a testament to the value of relationships in business. However, it's pivotal for businesses to tread this path with cultural sensitivity, keeping in mind nuances, local practices, and German customs.
The Global Gift Card
The Global Gift Card contains the market’s largest global brand selection and is redeemable across currencies and borders. It’s the perfect choice as a sales incentive, employee benefit, or as part of reward, member, or sales programs — gift cards for any occasion.