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The Ultimate Guide to the B2B Gift Card Market in France

Discover the latest trends, top brands, and insights into the B2B gift card industry in France

GENERAL FACTS ON

France

68M

Population

Paris

Capital

French

Official language

Euro

Currency

National holidays

May 8th (Victory Day), July 14th (National Day), November 11th (Armistice Day)

France gift card market size

The B2B gift card market in France is experiencing significant growth, with a projected CAGR of 4.8% from 2024 to 2028. As of 2023, the market size stood at approximately US$8.2 billion and is expected to reach around US$10.4 billion by 2028. This growth reflects the increasing popularity and versatility of gift cards as a preferred choice for both businesses and consumers in France. They serve as valuable tools for corporate incentives, rewards, and customer engagement. 

Over the past few years, France has experienced significant growth regarding the gift card landscape, primarily driven by digitalization and the emergence of e-commerce and digital platforms. This shift has not only modernized the gift-giving process but also opened up new opportunities to engage with customers and enhance the company’s marketing strategies. Furthermore, the ease of sending and receiving digital gift cards goes beyond geographic borders and currencies, leading to effortless gift exchanges.

France’s gift card market appears to have a bright future ahead, shaped by the ongoing trends of digitalization and the increasing use of e-gift cards. The fast development of e-commerce and digital platforms is expected to continue playing a crucial role in this industry’s evolution. The traditional gift card landscape will be transformed further due to the digital cards’ convenience, their instant delivery and customization. In this digital environment, the gift card market is predicted to adapt and thrive, presenting new opportunities for businesses to engage with their customers and spur growth in the years to come.

Country gift card market size

France gifting traditions

Gift-giving in France is deeply ties to the country’s emphasis on refinement, thoughtfulness and etiquette. Traditional values and occasions guide much of the gift-giving practices, whether at family gatherings or in business.  


Personal gifts are typically exchanged during Christmas, especially among family and close friends. Other gifting occasions are birthdays, weddings, anniversaries, graduations, and in some catholic families, name days.  


In business, it is common to exchange gifts from companies to clients or partners during the holiday season which simultaneously marks the end of the year. Moreover, it is common practice to send New Year’s greetings during the month of January.  


Gifts in business contexts are usually kept modest as to not seem inappropriate or unethical. Unlike some cultures, there is no strong obligation to reciprocate gifts in French business etiquette.  


It is customary to include a handwritten or at least a personalized note with any gift. Such a note should be sincere and express appreciation for the recipient, however, neither the gift nor the note should be overly personal.  

Gift card regulations in France

Here are some general points about gift card regulations in France as of 2025:


  • Expiry dates: A minimum validity period of one year is required by law. However, many brands extend this limit, and there may be exceptions, but the expiration date must be clearly indicated 

  • Fees/charges: French regulations typically restrict any fees beyond the face value of the gift card, ensuring that the recipient receives the full value of the card. 

  • Redemption: Most French gift cards can be redeemed in-store or on the issuer's online website, if available. While most gift cards are only valid for redemption in the country, there may be exceptions depending on the brand. 

  • Disclosures: Businesses selling gift cards must disclose the terms and conditions to clients. This includes any legal responsibilities, fees, limitations, or restrictions that may apply. The terms should be thorough and clear and communicated to customers before they purchase the gift card. 

  • Consumer protection: French law mandates that lost or stolen gift cards must be replaced if the affected consumer can provide proof of purchase   

It's important to note that regulations may change, so always check the latest guidelines with France's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in France, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.

Popular gift cards in France

Popular gift card brands

In the bustling world of gift cards in France, it's a pleasure to introduce some of the brands that have made a mark in their respective industries.


Sephora: Sephora gift cards offer access to a wide variety of skincare, makeup, and fragrance products. 


CinéChèque: The gift card for moviegoers, to get access to multiple films in theaters across France.


Fnac Darty: A popular French retail chain specializing in entertainment and tech products, including books, music, electronics, and more.


Yves Rocher: A cosmetic brand specializing in natural botanical beauty products, and focusing on eco-friendly and sustainable choices. 


IKEA: A global furniture and home retailer, whose gift card will be highly appreciated by those looking to style and furnish their home. 


Google Play: Suitable for Android users, allowing them to purchase games, apps, books and more digital content. 


iTunes: Apple’s digital ecosystem gift card offers a wide variety of music, apps, movies, and more.


La Redoute: Elegance at your fingertips – the La Redoute Gift Card is the passport to chic French fashion and home decor.


Decathlon: Adventure awaits! The Decathlon Gift Card is your ticket to the great outdoors and sporting excellence.


Carrefour: From gourmet delights to everyday needs, the Carrefour Gift Card brings a world of choice to your shopping experience.

Benefits of B2B gifting in France

In France's dynamic business landscape, fostering positive relationships is integral to success. B2B gifting has emerged as a powerful strategy for achieving this goal. It's a gesture of appreciation that can yield a range of benefits for businesses operating in the French market.



To wrap it up, B2B gifting in France isn't just a trend; it's a testament to the value of relationships in business. However, it's pivotal for businesses to tread this path with sensitivity, keeping in mind cultural nuances, local practices, and the unique French spirit.


The Global Gift Card 

With The Global Gift Card, GoGift has completely changed the way people give gifts locally and internationally while providing businesses in a variety of industries with a customized solution. A hassle-free gifting method and access to one of the broadest selections of gift card choices are just two of the numerous advantages it brings to global businesses.

Physical and digital versions of The Global Gift Card
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