top of page

The Ultimate Guide to the B2B Gift Card Market in Egypt

Discover the latest trends, top brands, and insights into the B2B gift card industry in Egypt

GENERAL FACTS ON

Egypt

112.7M

Population

Cairo

Capital

Arabic

Official language

Egyptian pound

Currency

National holidays

Coptic Christmas Day (January 7th), Revolution Day (January 25th), Eid Al-Fitr (March 30th – April 1st), Sinai Liberation Day (April 25th), Arafat’s Day (June 5th), June 30 Revolution (June 30th), July 23 Revolution (July 23rd), Armed Forces Day (October 6th)

Egypt gift card market size

Current size of the B2B gift card market: In value terms, the gift card market in Egypt has recorded a CAGR of 11.6% during 2018-2022. The gift card industry in Egypt will continue to grow over the forecast period and is expected to record a CAGR of 9.9% during 2024-2028. The gift card market in the country will increase from US$ 0.6 billion in 2023 to reach US$ 1 billion by 2028.

Growth trends over the past few years: Within the Middle East, Egypt stand as one of the most dynamic consumer goods markets, and the largest overall. The fast movement of this market is accelerated through its young population, representing a third of Egyptians. With these young adults comes a growing internet and smartphone penetration rate that enables retailers and other corporations to use gift cards as a business tactic to spur on e-commerce.

Predictions for the future: Egyptian economic growth continues to be driven by household consumption and investment. As more of the population moves into the middle class, total spending rises and retailers increasingly compete for consumers.  

Moreover, the government has decided to privatize several state-owned enterprises, enlarging the scope of private sector companies competing for highly-skilled workers – competition that will likely see an increased importance put on employee benefits and incentives, thus impacting the gift card market.  

Country gift card market size

Egypt gifting traditions

  • Historical Roots of Egyptian Gift-Giving: From the era of the Pharaohs to modern times, the tradition of gift-giving in Egypt has deep cultural and religious significance. In ancient Egypt, exchanging gifts was a way to please the gods and the god-like pharaohs, making Egypt one of the first civilisations to practice this art 


  • Cultural Influences on Business Gifting: In Egyptian business culture, values are shaped by a blend of tradition and modern commerce. Influences from Islam, strong family ties, and a sense of fatalism create a landscape where honour, loyalty, education, and modesty are highly valued in business interactions  


  • Importance of Relationship Building: Navigating the business world in Egypt requires more than just quick transactions. Establishing familiarity and respect is crucial. Building strong relationships and maintaining a high level of respect are essential components of successful business dealing  


  • Significance of Business Gifts: unlike casual social settings, giving gifts in a business context is a serious affair. It’s a gesture of gratitude that strengthens professional relationships and is seen as a sign of respect, rather than an act of corruption 


  • Timing of Gift Presentation: Timing plays a key role in the art of business gift-giving in Egypt. The best time to present a gift is upon arrival, signalling appreciation and setting a positive tone for the forthcoming engagement. This practice helps to establish goodwill early in the business relationship  


  • Acknowledging Religious Traditions: Being mindful of the importance of Islam can greatly enhance business relationships. For example, sending greetings at the start of Ramadan is a thoughtful gesture that fosters goodwill and understanding, reinforcing the importance of relationships in Egyptian business culture 


  • Universal Appreciation of Gifts: understanding the subtleties of Egyptian gift-giving traditions is essential for building strong business relationships. Whether you’re exchanging gifts with a colleague or a business partner, the act of giving is universally appreciated   

Gift card regulations in Egypt

Here are some general points about gift card regulations in Egypt as of January 2025: 


  • Validity period of gift cards is set by the provider, but may be as short as 6 months  

  • In the absence of uniform regulations, there is great potential for variability in terms and conditions, thus it’s prudent to review the specific policies of the retailer before purchasing or using a gift card in Egypt  

It's important to note that regulations may change, so always check the latest guidelines with Egypt's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Egypt, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Egypt

Popular gift card brands
  • Tradeline: This gift card unleashes the tech enthusiast within, with every card being a portal to the latest gadgets and gizmos, turning ordinary moments into extraordinary tech adventures 


  • Baraka: A gift card that opens doors to a world of luxurious experiences and tasteful indulgences, turning any occasion into a celebration of refined living 


  • Landmark Group: A passport to a shopping spree and more, a Landmark Group gift card speaks the language of fashion, home decor, and leisure, inviting Egyptian consumers to explore a world of trendy possibilities 


  • Mounaya: For the discerning homemaker or the stylish decorator, Mounaya’s gift card is a key to unlocking the door to elegant home essentials, transforming living spaces into personal sanctuaries  


  • Splash: Dive into a sea of style and fashion with Splash’s gift card, offering Egyptian consumers a ticket to trend-setting wardrobes and runway-inspired looks, turning any day into a fashion show 


  • TripGift: Fuel the wanderlust within with TripGift, the gift card that opens up a world of travel possibilities, encouraging Egyptian consumers to embark on unforgettable journeys and make memories that last a lifetime 

Benefits of B2B gifting in Egypt

  1. Building Timeless Connections: In Egyptian corporate culture, gifting is more than just a gesture; it’s a promise of lasting relationships. A thoughtful gift can lay the foundation for a partnership as enduring as the pyramids, reflecting the importance Egyptians place on building connections before conducting business 


  2. Honouring your MVPs: B2B gifting in Egypt goes beyond client relations – it’s also about recognising and valuing your employees. By honouring their hard work with a gift, you make them feel as respected as a pharaoh, reinforcing loyalty and boosting morale within your team 


  3. Igniting Marketing Magic: B2B gifting serves as a powerful marketing tool, especially when tailored to Egyptian tastes. A branded gift can spark conversations and keep your company top-of-mind, much like the lively exchanges in a bustling souk, enhancing your brand’s visibility and appeal  


  4. Nurturing Relationships and Cultural Respect: In the Egyptian business landscape, B2B gifting is not just about the physical gift. It’s about nurturing relationships, respecting cultural traditions, and embarking on marketing adventures that resonate with the unique customs of Egypt. Think of it as navigating the Nile – complex but ever rewarding.  

The Global Gift Card 

Looking to create strong business ties in Egypt’s trust-driven commercial culture? Corporate gifting during major holidays like Eid or even key work anniversaries can foster respect and loyalty. With GoGift, your professional gestures will reflect genuine intent and cultural sensitivity.

Physical and digital versions of The Global Gift Card
bottom of page