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The Ultimate Guide to the B2B Gift Card Market in Czechia

Discover the latest trends, top brands, and insights into the B2B gift card industry in Czechia

GENERAL FACTS ON

Czechia

10.87M

Population

Prague

Capital

Czech

Official language

Czech Koruna

Currency

National holidays

Restoration Day (January 1st); Liberation Day (May 8th); Saint Cyril and Methodius Day (July 5th), Jan Hus Day (July 6th), Statehood Day (September 28th), Czechoslovak State Day (October 28th), Freedom and Democracy Day (November 17th), Christmas (December 24th-26th)

Czechia gift card market size

Current size of the B2B gift card market: Trends in the Czech gift card market are likely to align with those in the greater (Eastern) European market. The EU has allowed for notable growth in cross-border gifting, enabling retailers to offer their products across the European continent. Thus, it is likely to assume that the Czech gift card will continue to increase in size over the coming years, embracing innovations along the way. 

Growth trends over the past few years: While recent insecurities due to the war in Ukraine have slowed the growth of the e-commerce sector, it is still growing diligently, with 2 out of 3 of Czech adults shopping online. As observed in other countries, simultaneously to the growth of the e-commerce sector the adoption of digital gift cards increases, and retailers expand their offerings.  

Predictions for the future: The Czech gift card market is poised for significant growth in coming years, driven by an interplay of various factors. They include the expansion of the domestic retail sector, which is projected to grow at a CAGR exceeding 5% during 2022 – 2027. This will tie seamlessly into the above mentioned ongoing growth of the e-commerce sector, with the upward trajectory in online shopping likely to further drive the popularity of (digital) gift cards.  

Country gift card market size

Czechia gifting traditions

The Czech Republic is a country deeply proud of its traditions, culture, and history. This is reflected in the way gifts are given, received, and appreciated. Gift giving occasions include personal milestones, religious events, and cultural celebrations.  


Although the majority of the population identifies as atheist, many Czechs continue to celebrate Christmas and Easter and use them as opportunities to bring together their family and exchange some gifts.  


In their personal lives, Czechs celebrate their birthdays as well as name days (svátky), a tradition unique to many Slavic countries. On these, one would bestow small gifts upon family members and close friends, such as flowers, chocolates, or wine.  


Weddings are a further prominent occasion for gifting, with monetary contributions being customary as a way to support the newlyweds. Other than that, within Catholic families, christenings, first communions, and confirmations are observed.  


When invited to someone’s home, it is customary to bring a small gift for the hosts to express one’s appreciation. As in many European countries, you may hear that flowers should be given only in odd numbers, but you do not have to expect any host to start counting the flowers in a received bouquet.  


In professional settings, corporate gifting is often understated but still plays a role in fostering goodwill and strengthening relationships. Gifts are typically exchanged during the holiday season or after the successful completion of a project. High-quality items are appreciated, but overly expensive or personal gifts may be viewed as inappropriate. Thus, presentation is important, and wrapping gifts neatly conveys respect and thoughtfulness.  


At the end of the day, it is always the gesture that counts. Czechs, deservedly proud of their heritage, will appreciate outsiders’ trying to understand and follow their customs, a sure stepping stone towards building stronger relationships and celebrating meaningful moments.  

Gift card regulations in Czechia

Here are some general points about gift card regulations in Czechia as of 2025: 


  • Recharge of gift cards is not obligatory. 

  • Exchanging physical gift cards for cash is prohibited. 

  • Expiration dates may be set by the seller, but must be communicated clearly to the buyer  

  • Issuers are not responsible for misuse or lost cards


Please keep in mind that these regulations can change over time, so it's essential to verify the current regulations with the Czech government or relevant regulatory authorities. Additionally, specific details and requirements may vary depending on the type of gift card, its issuer, and other factors. If you plan to purchase or use gift cards in Czechia, it's advisable to review the terms and conditions provided by the issuer and seek legal advice if needed. 


If you're considering buying or utilizing gift cards in Czechia, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Czechia

Popular gift card brands
  • Adidas: For those craving athletic excellence and fashion flair, Adidas gift cards offer quality products with urban sophistication, appealing to athletes and trendsetters alike. 


  • Alza.cz: These gift cards grant access to a vast array of tech gadgets and electronics, catering to tech enthusiasts and everyday consumers with convenience and reliability. 


  • Audioteka: Audioteka gift cards provide immersive audiobook experiences, captivating listeners with a treasure trove of literary adventures across genres. 


  • Foot Locker: Offering the latest trends in athletic footwear and streetwear culture, these cards provide style, comfort, and performance for sneaker enthusiasts and casual consumers. 


  • H&M: H&M embodies affordable luxury and on-trend style, appealing to fashion-conscious shoppers with a commitment to sustainability and inclusivity. 


  • Samsung: Samsung gift cards unlock possibilities in electronics, appliances, and digital solutions, offering cutting-edge products and seamless integration across devices. 


  • Ticketmaster: Providing access to concerts, events, and shows, Ticketmaster offers a seamless ticketing experience for live entertainment enthusiasts. 


  • Vivantis: Vivantis gift cards promote well-being with vitamins, supplements, and beauty products, empowering individuals to prioritize health and vitality.


  • Slevomat: Unlock exclusive deals and exciting experiences, by exploring unbeatable savings for travel, leisure, and lifestyle products. 


  • Zalando: Zalando gift cards offer endless choices in fashion and lifestyle, combining convenience, style, and quality for fashion-forward individuals. 

Benefits of B2B gifting in Czechia

Strengthen Client and Partner Relationships: B2B gifting in Czechia offers several advantages for businesses seeking to strengthen relationships with clients, partners, and employees. The thoughtful gesture of appreciation fosters goodwill, helping to solidify existing connections and build rapport. 


Enhance Brand Visibility: Additionally, strategic gifting can enhance brand visibility and recognition, as well as differentiate a company from competitors. This is especially important in the Czech market, where brand recognition plays a significant role in consumer preferences. 


Cultivate Trust and Loyalty: In Czechia’s corporate culture, where personal relationships often play a crucial role in business dealings, thoughtful gifts can serve as a catalyst for trust and loyalty. 


Showcase Products and Services: Finally, B2B gifting presents opportunities for businesses to showcase their products or services in a tangible way, potentially leading to increased sales and referrals. 

The Global Gift Card 

Want to build long-term business relationships in Czechia’s pragmatic and evolving corporate landscape? Recognizing national holidays or team achievements with a thoughtful gift can help strengthen your position as a valued partner. With GoGift, making that meaningful connection has never been easier.

Physical and digital versions of The Global Gift Card
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