top of page

The Ultimate Guide to the B2B Gift Card Market in Croatia

Discover the latest trends, top brands, and insights into the B2B gift card industry in Croatia

GENERAL FACTS ON

Croatia

3.8M

Population

Zagreb

Capital

Croatian

Official language

Euro

Currency

National holidays

Epiphany (January 6th), National Day (June 19th), Anti-Fascist Struggle Day (June 22nd), Victory Day (August 5th), Remembrance Day (November 18th), Christmas (December 25th & 26th)

Croatia gift card market size

Current size of the B2B gift card market: The adoption of the Euro as national currency in 2023 has integrated Croatia more closely into the European payment market. This was a great driver of growth for various industries, including the gift card market, as multinational providers extended their offering into the Adriatic nation. This integration happened simultaneously with a greater adoption of contactless payment methods, further increasing the size of the gift card market through prospects for e-gift card providers.  

Growth trends over the past few years: As in other European countries, the rise of e-commerce has gone hand in hand with demand for digital payment solutions. These trends have fundamentally changed the retail landscape of Croatia, giving rise to digital gift cards along other innovations.   

Predictions for the future: It is unlikely that the rise in using digital payment options will see any signs of stopping. Thus, retailers and corporations will have to adapt to this new reality in order to not be left behind.  

Increasingly, gift cards are being integrated into employee benefit and incentive programs, a trend that will further advance the development of the Croatian gift card market.  

Country gift card market size

Croatia gifting traditions

Croatia is a predominantly Christian country, made up by Orthodox and other minorities and a Catholic majority that accounts for 80% of the Croat population, having influenced culture and traditions for many centuries.  


Thus, many important festivals and gifting occasions throughout the year are guided by Catholic faith. Christmas, as in other Christian countries, is celebrated with fervour. The birth of a baby is usually accompanied by the newborn and its parents being showered with gifts by family, friends, and other acquaintances.  


Moreover, a child’s development in Catholic households is marked by the three C’s: Christening, (first) Communion, and Confirmation, all of which are major gifting occasions. For weddings, it is customary to avoid the pitfalls of duplicate gifts by opting for monetary contributions to the newlyweds’ future life together.  


While Croats usually buy gifts for loved ones only and rather rarely give “just because” gifts to acquaintances, there is one situation where this does not apply – when one needs a favour. Whether it is something you need from a government institution or an appointment at your doctor, interactions will be made smoother by bringing a small gift.  


You may also give a gift to somebody who has helped you in the past, or to someone who has invited you to their home – these gifts do not have to be big, but rather express sincere appreciation.  


In Croatian business culture, gifting is less common but not entirely absent. Corporate gifts are usually reserved for occasions such as holidays, the conclusion of a successful partnership, or as a gesture of appreciation.  

Gift card regulations in Croatia

Here are some general points about gift card regulations in Croatia as of January 2025: 


  • Gift card issuers are required to provide clear information about the expiry date of the gift card, which typically ranges from 6 months to 36 months  

  • Gift cards generally cannot be exchanged for cash, and any remaining balance after purchase usually stays on the card for future use 

  • Issuers are required to inform buyers about the terms and conditions of use concerning their gift cards, and these shall be the basis of any settlements regarding complaints or issues with a card 

It's important to note that regulations may change, so always check the latest guidelines with Croatia's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Croatia, ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Croatia

Popular gift card brands
  • DM (Drogerie Markt): Known for its wide range of personal care and health products, DM is a popular choice for those looking to give practical and high-quality gifts. 


  • Konzum: Croatia's leading supermarket chain, offering a variety of food, household goods, and electronics. 


  • Müller: Offers a wide selection of beauty products, toys, household items, and more. 


  • H&M: A global fashion retailer, popular for its trendy and affordable clothing options. 


  • Zara: A favourite for stylish clothing and accessories, Zara is part of the Inditex group, one of the world’s largest fashion retailers. 


  • Tisak: Croatia's largest retail network, offering a wide range of products, from newspapers to electronics. 


  • Croatia Airlines: Offers gift cards that can be used for flights and travel-related services, perfect for those with a love for travel. 

Benefits of B2B gifting in Croatia

B2B gifting in Croatia offers numerous benefits that can enhance business relationships, drive brand loyalty, and foster goodwill among clients, partners, and employees. 


Building Strong Relationships: B2B gifting helps businesses establish and strengthen relationships with clients and partners by showing appreciation and thoughtfulness. In Croatia, where relationships and trust are highly valued, this can lead to long-term business success. 


Enhancing Brand Visibility: Thoughtful and well-chosen gifts can serve as a powerful tool for promoting brand visibility and recognition. By selecting gifts that reflect your company’s values and identity, you can create a lasting impression on recipients. 


Driving Business Growth: B2B gifting can be a strategic move to encourage business growth. It can help in retaining clients, attracting new business, and improving employee satisfaction and motivation. 


In conclusion, Croatia’s rich cultural heritage and evolving market trends make it an exciting place for gift card use and B2B gifting. Understanding local traditions and regulations can help businesses and individuals navigate the landscape successfully. 

The Global Gift Card 

Looking to establish trust in Croatia’s relationship-oriented business culture? Sending a corporate gift during public holidays or company milestones can help reinforce your professionalism and appreciation. With GoGift, you’re equipped to deliver the right gesture at just the right time.

Physical and digital versions of The Global Gift Card
bottom of page