Do you need sales incentives to inspire or reward your employees?
Do you need sales incentives to inspire or reward your employees?
A gift card from GoGift can do exactly that!
A gift card from GoGift can do exactly that!
GIFT CARDS FOR SALES INCENTIVES
Are you tired of giving the same old-school, impersonal cash rewards to your well-performing employees?
Start giving a more personal gift, such as a gift card from GoGift, that can not only reward but also motivate your employees. Read more about how gift cards can be the perfect addition to your sales incentives programs below.
GIFT CARDS FOR SALES INCENTIVES
Are you tired of giving the same old-school, impersonal cash rewards to your well-performing employees?
Start giving a more personal gift, such as a gift card from GoGift, that can not only reward but also motivate your employees. Read more about how gift cards can be the perfect addition to your sales incentives programs below.

What is a sales incentive?
An incentive is, in other words, a reward. It can motivate and encourage your employees to perform better, feel good about themselves, and it can, in general, lead to better well-being of your employees.
BENEFITS OF USING SALES INCENTIVES
Create motivation and better employee satisfaction
Sales incentives are often used to motivate employees in the sales team or to acquire better customer loyalty. The idea of a sales incentives program is to reward great performances individually or team-wise. When people are rewarded for an excellent effort, they feel motivated to keep on working to achieve their goals. Also, sales incentives make the employees feel appreciated.

What is a sales incentive?
An incentive is, in other words, a reward. It can motivate and encourage your employees to perform better, feel good about themselves, and it can, in general, lead to better well-being of your employees.
BENEFITS OF USING SALES INCENTIVES
Create motivation and better employee satisfaction
Sales incentives are often used to motivate employees in the sales team or to acquire better customer loyalty. The idea of a sales incentives program is to reward great performances individually or team-wise. When people are rewarded for an excellent effort, they feel motivated to keep on working to achieve their goals. Also, sales incentives make the employees feel appreciated.

GIFT CARDS AS SALES INCENTIVES
A sales incentive for all
A sales incentive is not just cold cash rewards; it can also be an object, an item of value, an event, or a desired action. Whatever your colleagues are inspired by, you can find it at GoGift: We have experienced that a gift card is a perfect choice for sales incentives due to the large selection of different things that our gift card gives access to.
With our Global Gift Card, your employee or customer has a free choice to choose if the gift card should go to a dinner with family or friends, new clothing, a new exciting experience, or something completely different. The selection is big, and we guarantee that there is something for all of your workers.

GIFT CARDS AS SALES INCENTIVES
A sales incentive for all
A sales incentive is not just cold cash rewards; it can also be an object, an item of value, an event, or a desired action. Whatever your colleagues are inspired by, you can find it at GoGift: We have experienced that a gift card is a perfect choice for sales incentives due to the large selection of different things that our gift card gives access to.
With our Global Gift Card, your employee or customer has a free choice to choose if the gift card should go to a dinner with family or friends, new clothing, a new exciting experience, or something completely different. The selection is big, and we guarantee that there is something for all of your workers.

Why use Gift Cards for sales incentive?
There are a lot of good reasons for using gift cards as sales incentives. And because of the flexibility of The Global Gift Card from GoGift, you can use it for all kinds of sales incentives. Give it to your sales team members for good performances or send your regards to a new business partner.
No matter what reason you have to use a sales incentive or make a sales incentives program, it is a win-win situation: Your employees win because they are rewarded for their hard work, and your company wins because it is more likely to achieve the company goals.
You can read more about how you can use a gift card for sales incentives below.

Employee Awards
Have your sales team performed above average? A great way to reward and motivate your employees, even more is by giving them a gift card to spend on whatever they want, however, and whenever they like.

Consumer Promotion

A great way to create better customer loyalty is by giving gift cards that your clients can use how they want. You can also raise customer satisfaction with a gift card from GoGift. If you have international business partners, remember our Global Gift Card is cross-borders and cross-currencies - read more about this further down the page.
Festive Gifting
Congratulate your employees on a good, profitable year on New Year’s Eve, or celebrate the festive days with a gift card from GoGift. It is the perfect way to send your coworkers home with motivation and happiness running through their veins.

Retention Programs
A gift card now and then can help you maintain your most valuable assets: Your employees. Employee satisfaction costs time and money, and an easy way to raise the satisfaction of your employees is to give a gift card for them to spend how they want.
Sales incentives increase the overall perfromance!
Studies show that sales incentive programs aimed at individual workers increase performance by 22 per cent, and programs aimed at teams increase performance by a staggering 44 per cent. No matter how you choose to reward your employees, you are most likely to gain from it. Start by giving gift cards from GoGift that can be used by everyone on a lot of different things.
YOUR ONE-STOP SOLUTION
The Global Gift Card from GoGift!
Are you looking to boost sales, motivate employees or gain a higher customer value? Then the Global Gift Card is the solution for you. Our Global Gift Card is the absolute, most popular gift card for businesses as it can be used for motivation and rewards. And what better way to reward your employees than a gift they will appreciate and love?
With the Global Gift Card, you can freely choose the card’s value, and the receiver has a free choice of where the card should be used and on what.

A gift that can travel across borders!
With The Global Gift Card, you can send thoughts, presents and motivation across borders and get the card’s value transferred to another currency. That means; if you have bought a card in one country, it can be transferred to another country and another valuta. You can buy as many gift cards as you want, customise and personalise them, and we are responsible for the delivery to all the countries where you have employees. It has never been easier to create a sales incentives program for your entire international business.

BENEFITS OF USING SALES INCENTIVES
A gift card that gives access to different things
When your employees receive the Global Gift Card, they are free to choose between all the different stores, webshops and experiences that can be found at GoGift. That way, you are sure to give a gift that your employees can find a use for.
The gift card has a long expiration date, so the receiver can take their time selecting from the wide variety of shops and experiences that can be found at GoGift.

Why use Gift Cards for sales incentive?
There are a lot of good reasons for using gift cards as sales incentives. And because of the flexibility of The Global Gift Card from GoGift, you can use it for all kinds of sales incentives. Give it to your sales team members for good performances or send your regards to a new business partner.
No matter what reason you have to use a sales incentive or make a sales incentives program, it is a win-win situation: Your employees win because they are rewarded for their hard work, and your company wins because it is more likely to achieve the company goals.
You can read more about how you can use a gift card for sales incentives below.

Employee Awards
Have your sales team performed above average? A great way to reward and motivate your employees, even more is by giving them a gift card to spend on whatever they want, however, and whenever they like.

Consumer Promotion

A great way to create better customer loyalty is by giving gift cards that your clients can use how they want. You can also raise customer satisfaction with a gift card from GoGift. If you have international business partners, remember our Global Gift Card is cross-borders and cross-currencies - read more about this further down the page.
Festive Gifting
Congratulate your employees on a good, profitable year on New Year’s Eve, or celebrate the festive days with a gift card from GoGift. It is the perfect way to send your coworkers home with motivation and happiness running through their veins.

Retention Programs
A gift card now and then can help you maintain your most valuable assets: Your employees. Employee satisfaction costs time and money, and an easy way to raise the satisfaction of your employees is to give a gift card for them to spend how they want.
Sales incentives increase the overall perfromance!
Studies show that sales incentive programs aimed at individual workers increase performance by 22 per cent, and programs aimed at teams increase performance by a staggering 44 per cent. No matter how you choose to reward your employees, you are most likely to gain from it. Start by giving gift cards from GoGift that can be used by everyone on a lot of different things.
YOUR ONE-STOP SOLUTION
The Global Gift Card from GoGift!
Are you looking to boost sales, motivate employees or gain a higher customer value? Then the Global Gift Card is the solution for you. Our Global Gift Card is the absolute, most popular gift card for businesses as it can be used for motivation and rewards. And what better way to reward your employees than a gift they will appreciate and love?
With the Global Gift Card, you can freely choose the card’s value, and the receiver has a free choice of where the card should be used and on what.

A gift that can travel across borders!
With The Global Gift Card, you can send thoughts, presents and motivation across borders and get the card’s value transferred to another currency. That means; if you have bought a card in one country, it can be transferred to another country and another valuta. You can buy as many gift cards as you want, customise and personalise them, and we are responsible for the delivery to all the countries where you have employees. It has never been easier to create a sales incentives program for your entire international business.

BENEFITS OF USING SALES INCENTIVES
A gift card that gives access to different things
When your employees receive the Global Gift Card, they are free to choose between all the different stores, webshops and experiences that can be found at GoGift. That way, you are sure to give a gift that your employees can find a use for.
The gift card has a long expiration date, so the receiver can take their time selecting from the wide variety of shops and experiences that can be found at GoGift.
General Facts On
Colombia
52 million
Population
Bogotá
Capital
Spanish, and 65 languages are recognized regionally
Official language
Colombian peso
Currency
National holidays
Colombia Gift Card Market Size
Current size of the B2B gift card market: In value terms, the gift card market in Colombia has recorded a CAGR of 9.1% during 2018-2022. The gift card industry in Colombia will continue to grow over the forecast period and is expected to record a CAGR of 8.4% during 2023-2027. The gift card market in the country will increase from US$ 0.9 billion in 2022 to reach US$ 1.3 billion by 2027.1
Growth trends over the past few years: With an increasing number of Colombians moving upwards into the middle class and having higher disposable incomes, the retail sector has experienced a sharp and intense growth, accelerated by the gradual turn towards e-commerce. With digital gift cards being convenient and versatile, both their acceptance and demand has risen.
Predictions for the future: With the Colombian economy becoming more stable and expanding steadily, an increasing number of multinational corporations are entering the country and adopting gift cards as part of employee incentive programs.
Furthermore, as mobile coverage starts being extended into remote rural areas, sending digital gift cards can be an easy and convenient way of staying in contact with relatives and friends for those Colombians moving to cities or abroad. Thus, gifting programs aimed at this demographic are likely to grow.

Colombia Gifting Traditions
Colombia is not just the second most biodiverse country in the world, but also one of the most culturally diverse ones. More than a hundred indigenous groups are still present, and over 60 languages are recognized regionally. Contemporary Colombian culture is a colourful fusion of Spanish, African and indigenous influences which have melded together over the centuries since European colonisation.
The strong influence of Catholicism has shaped a conservative society, where manners, formality and dignified behaviour are highly valued. Social hierarchies based on class are prevalent, and in many instances, social networks wield more influence in securing a job than educational achievements.
While the majority of Colombians reside in cosmopolitan urban areas, where the influence of European design is unmistakeable, many of them are still deeply connected to their rural homelands, where a quarter of the population embraces a slower and more agricultural lifestyle. Colombians take immense pride in their country and expect foreigners to respect local customs and tradition.
With Colombians being known for their positivity, animated personalities, and an innate ability to turn any situation into a celebration, it should come as no surprise that the tradition of gift-giving is deeply ingrained in various aspects of life.
Gifts are exchanged on occasions like Christmas, epiphany, christenings, weddings, and birthdays. Particularly significant is the 15th birthday of a girl, her quinceañera, which marks her transition to womanhood and is celebrated with great fervour. In some instances, such as at weddings, people may ask for “Lluvia de sobres”, which is essentially money in an envelope instead of presents.
When it comes to business, initial meetings are generally not accompanied by gifts, but a modest and thoughtful gift can be appreciated. With Colombian society valuing relationships and networking greatly, substantial amounts of time should be devoted to building personal connections in the workplace.
As Colombia continues to evolve economically, politically, and culturally, so will its gift-giving customs – reflecting the mega-diverse nature of the South American nation.
Gift Card Regulations in Colombia
Popular gift cards in Colombia

Rapsodia: A bohemian fashion haven, Rapsodia weaves enchanting styles that resonate with the free spirits of Colombia, forming a symphony of colours and patterns
Tramontina: Transforming kitchens into culinary playgrounds, Tramontina’s high-quality cookware and utensils captivate home chefs with their durability and stylish designs
Xbox: Unleashing the power of play, Xbox is the ultimate adventure companion, offering a portal to immersive gaming worlds and limitless entertainment
Prüne: Embodying timeless elegance, Prüne crafts leather goods that enchant the Colombian fashion scene, merging classic sophistication with contemporary flair
Tripgift: Elevating wanderlust dreams, tripgift makes the heart of every Colombian explorer flutter by offering unique travel experiences and unforgettable getaways, whether to the Amazon rainforest, the sweeping dunes of the Sahara, or the bustling streets of Tokio
Benefits of B2B gifting in Colombia
Diverse and Dynamic Market: Colombia isn’t a one-size-fits-all market. Its diverse landscape, from bustling centres to slower paced rural regions, demands a nuanced approach. B2B gifting allows companies to navigate this terrain, tailoring their gestures to resonate with the varied tastes and preferences of the Colombian audience.
Celebration as a Way of Life: Colombians don’t need much reason to celebrate – birthdays, weddings, or just making it through Monday. By incorporating corporate gifting into a business strategy, this celebration mindset can be tapped into. Whether it’s recognizing employee milestones or acknowledging a successful collaboration, a well-timed gift can turn an ordinary moment into a small party.
Relationships trump Transactions: Colombia thrives on relationships, and that’s not just a metaphor. In a society where networks open doors, corporate gifting forms a tangible expression of appreciation. Strengthening these personal connections can turn clients into partners and employees into brand advocates.
Cultural Connection: By embracing the tradition of gift-giving, companies can create a bridge between business and culture, and showcase their respect for a vital component that makes up the unique cultural framework of Colombia – and when respect is given, Colombians are sure to return it.