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The Ultimate Guide to the B2B Gift Card Market in Chile

Discover the latest trends, top brands, and insights into the B2B gift card industry in Chile.

GENERAL FACTS ON

Chile

19.6M

Population

Santiago

Capital

Spanish

Official language

Chilean peso

Currency

National holidays

21st May (Navy Day), 26th June (St. Peter and Paul), 16th July (Virgo Carmen), 18th September (National Holiday), 19th September (Army Day), 12th October (Day of Discovery)

Chile gift card market size

In value terms, the gift card market in Chile has recorded a CAGR of 13% during 2018-2022. The gift card industry in Chile will continue to grow over the forecast period and is expected to record a CAGR of 10.8% during 2024-2028. The gift card market in the country will increase from US$ 1.1 billion in 2024 to reach US$ 1.7 billion by 2028.

Gift cards have gained popularity in Chile for their convenience, flexibility, reliability, and security as a payment method. The rapid growth of e-commerce has made consumers consistently connected to shopping platforms, further driving the adoption of digital gift cards. 

Merchants and issuers can leverage the trend of increased shopping on mobile devices to adopt more innovative and seamless payment options, responding to customers’ needs by utilizing new technologies.  

Especially in Latin America, security challenges such as the risk of hacking and theft still restrain the growth of the gift card market, necessitating adequate solutions.  

Country gift card market size

Chilean Gifting Traditions

Cultural Influences: The tradition of gift-giving in Chile is deeply influenced by the indigenous nations of the Andes and the European settlers from the colonial era. As a predominantly Catholic nation, Chile has integrated core values such as family, hospitality, pride, solidarity, and modesty into its cultural practices.


Social Gift-Giving: Chileans are known for their innate hospitality and helpful nature, placing great emphasis on reciprocity in relationships. Gratitude and respect are key values. It is customary to bring a gift when attending a social gathering or visiting a friend’s home, reflecting the importance of acknowledging and honouring the hosts. 


Gifting in Business Contexts: In the Chilean business environment, gift-giving has a distinct approach. Business gifts are typically reserved for closer relationships and are usually presented at the end of a meeting, once the conversation has transitioned to a more relaxed and familiar tone. These gifts are meant to express appreciation and respect, but care must be taken to ensure they are not perceived as attempts to influence decisions or as bribery.  

  

The Role of Family in Gifting: family is central to both social and business life in Chile. Many small businesses are family-run, highlighting the deep connection between personal and professional spheres. This relationship-driven culture is reflected in the gift-giving practices, where the emphasis is put on thoughtful gestures that strengthen bonds and show respect for the recipient’s values and traditions.  


Gift card regulations in Chile

Here are some general points about gift card regulations in Chile as of January 2025:


No laws on expiry dates, thus they are up to the provider


Businesses do not need to honour gift cards after a valid expiry date has passed


Consumers largely rely on the Terms and Conditions imposed by gift card issuers

Please keep in mind that these regulations can change over time, so it's essential to verify the current regulations with the Chilean government or relevant regulatory authorities.


Additionally, specific details and requirements may vary depending on the type of gift card, its issuer, and other factors. If you plan to purchase or use gift cards in Chile, it's advisable to review the terms and conditions provided by the issuer and seek legal advice if needed.

If you plan to purchase or use gift cards in Chile, it's advisable to review the terms and conditions provided by the issuer and seek legal advice if needed.

Popular gift cards in Chile

Popular gift card brands
  • Canadienne: A brand that elevates wardrobes with stylish, weather-ready fashion inspired by the rugged landscapes of Canada, unleashing the spirit of adventure 

  • Color Animal: Specialists in art materials and their accessories, promising a burst of creativity  

  • Perry Ellis: Delivering timeless elegance and modern flair, Perry Ellis elevates sophistication with classic, yet contemporary fashion  

  • Hugo Boss: The German luxury fashion house aims to marry precision and prestige, as the epitome of luxury and refinement 

  • Wados: Fashion enthusiasts are treated to laid-back yet stylish apparel that effortlessly transitions from day to night 

  • Tripgift: Cherished memories are ensured by Tripgift, offering the perfect escape by unlocking a world of travel experiences

Benefits of B2B gifting in Chile

Seal the Deal with a Personal Touch: Engaging in business abroad can be complex, but in Chil, a thoughtful gift can make a significant impact. Chileans deeply value hospitality and relationships, so a well-timed gift can transform a simple handshake into a warm, lasting partnership


Strengthen Relationships with Strategic Gifting: Once your business relationship in Chile feels comfortable and trustworthy, it’s the perfect time for gifting. A tasteful gift at the conclusion of meetings or during a visit to someone’s home acts like a social passport, ensuring continued positive relations and future opportunities 


Become Part of the Family: Chile’s unique blend of business and family culture means that gifting isn’t just a business transaction – it’s a way to become part of the extended family. Thoughtful gifts help you integrate into this close-knit culture, fostering deeper connections beyond the boardroom  

 

Harmonise with Chilean Business Culture: Mastering the art of corporate gifting in Chile resonates deeply with the country’s business culture. By gifting thoughtfully, you can create meaningful bonds that open doors to both the hearts and boardrooms of your Chilean partners  


The Global Gift Card 

Want to build genuine connections in Chile’s relationship-oriented business environment? Thoughtful gifting during the holiday seasons can leave a lasting impression. With GoGift, you can offer something memorable that matches the warmth of Chilean hospitality.

Physical and digital versions of The Global Gift Card
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