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The Ultimate Guide to the B2B Gift Card Market in Brazil

Discover the latest trends, top brands, and insights into the B2B gift card industry in Brazil








Official language

Brazilian Real


National holidays

Carnival (In February or March) Good Friday (On the friday before Easter Sunday) Tiradentes Day (April 21st, dedicated to Joaquim José da Silva Xavier, a national hero in Brazil’s independence movement) Labor Day (May 1st) Independence Day (September 7th, Brazil’s declaration of independence from Portugal in 1822) All Souls’ Day (November 2nd, a day to remember and honor deceased loved ones) Republic Day (November 15th, to commemorate the establishment of the republic in 1889) Christmas (December 25th)

Brazil gift card market size

Brazil’s gift card market has shown impressive growth, and this upward path is expected to continue over the forecast period from 2022 to 2026. With a remarkable CAGR of 12.1%, the market is anticipated to expand significantly. The gift card market was valued US$5,141.8 million in 2021 and this number is forecasted to grow up to an estimated US$9,270.8 million by 2026. This positive outlook and growing size of the market reflect its increasing importance in Brazil’s corporate landscape.

Over the past few years, Brazil’s gift card market has witnessed a remarkable transformation driven by the fast digitalization and the development of e-commerce and digital platforms. The shift in consumer behavior has drastically impacted the way gift cards are bought, redeemed and distributed. They have become a popular and convenient option for both customers and businesses due to their simplicity and easy integration into digital platforms. The gift giving experience in Brazil has been enhanced as the digital revolution created new opportunities for customization and personalization.

Looking ahead, the future of Brazil’s gift card market seems promising, with the continuous improvement of digital platforms and the growth of e-commerce. As technology carries on advancing, we can anticipate a wider variety of digital gifting possibilities. Moreover, the gift card’s convenience will result in even higher adoption rates, making gift cards a common and flexible option.

Country gift card market size

Brazil gifting traditions

Brazilians enjoy a rich gift giving culture that is deeply intertwined with its vivid and diverse society. To engage in meaningful gift exchanges it is essential to understand the gifting traditions. Depending on the situation, gift giving is almost always expected and it is also considered polite.

When are gifts most commonly exchanged?

Amongst other occasions, Brazilians will exchange gifts for:

  • Housewarmings

  • Birthdays

  • Christmas

  • Anniversaries

  • Feast of the Three Kings

  • Baptisms

Gift Giving Do’s and Don'ts in Brazil


  • Open gifts when received and in front of the giver as it shows immediate appreciation.

  • Make sure to use a colorful wrapping, especially use the colors of the brazilian flag.

  • Give gifts when there is a relaxed atmosphere

  • Bring at least something small to show appreciation.


  • Avoid evidently expensive gifts as it can be misinterpreted. 

  • Stay away from gifting sharp objects.

  • Avoid anything that has the amount or number 13 as it is an unlucky number in Brazil.

  • Avoid leather gifts.

  • Some practical gifts like hats or perfume could be viewed as being overly personal.

Gift card regulations in Brazil

Gift card regulation in Brazil is subject to various laws and regulations to protect consumers and ensure transparency in the gifting industry.

Validity Period: Expiry dates, if any, are typically determined by the issuing retailer or service provider. As there are no standardized national regulations regarding expiry dates, they vary from card to card.

Fee Restrictions: Fees/charges are generally restricted for gift cards. Extra fees beyond the face value are usually not allowed.

Redemption Process: Redemption of the gift cards will usually happen either on the issuing retailer or service provider’s online website or in-store.

Transparency: It is common practice for the retailers to provide information about the terms and conditions that include fees or expiry dates.

Consumer First: Consumers typically rely on the terms and conditions provided by the issuing retailer or service provider for any consumer protection. Since gift card regulations are not heavily standardized at the national level, these terms play a chief role in safeguarding the rights of gift cardholders.

Guarding Against Fraud: Lost or stolen cards policies can vary depending on the issuer

It's important to note that regulations may change, so always check the latest guidelines with Brazil's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Brazil, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.

Popular gift cards in Brazil

Popular gift card brands

In the bustling world of gift cards in Brazil, it's a pleasure to introduce some of the brands that have made a mark in their respective industries.

Riachuelo: One of the most popular retailers in Brazil, offering a wide range of clothing and accessories. 

Subway: A well-known fast-food chain in Brazil, known for its customizable sandwiches. With their gift cards you get to appreciate the flexibility they offer in meal choices.

Spotify: Music holds a special place in Brazilians’ hearts and Spotify’s gift card provides recipients with ad-free and premium experiences..

Americanas: A major retail chain in Brazil, whose gift cards offer extensive shopping choices including electronics, home goods, and more.

Netflix: A subscription-based streaming service. Its gift cards allow for entertainment options like movies and TV shows without the need of a credit card.

Uber: A popular ride-sharing service in Brazil that offers much appreciated gift cards due to their convenience in covering costs.

C&A: A prominent clothing and fashion retailer in Brazil that offers a wide range of fashion choices.

Burger King: Tasty offerings from one of the best known fast-food chains in Brazil. 

Submarino: A go-to online seller of Spanish- and Portuguese-language books, games, and tech, Smart TVs, smartphones, laptops, smart devices, and more.

Casas Bahia: Discover Brazil's top destination for stylish furniture and cutting-edge home appliances, rivalling Magazine Luiza and Americanas. Elevate your living space - where quality and comfort blend seamlessly!

Benefits of B2B gifting in Brazil

B2B gifting holds a significant importance in Brazil due to its role in fostering strong business relationships, Brazilian culture places great emphasis on personal connections, and gift-giving is a common practice, helping in:

Engaging in thoughtful B2B gifting can provide a competitive advantage, helping companies stand out and create lasting impressions. Being culturally sensitive and understanding Brazilian preferences regarding gifts is also an essential aspect to navigate in this landscape successfully. 

The Global Gift Card 

With The Global Gift Card, GoGift has completely changed the way people give gifts locally and internationally while providing businesses in a variety of industries with a customized solution. A hassle-free gifting method and access to one of the broadest selections of gift card choices are just two of the numerous advantages it brings to global businesses.

Physical and digital versions of The Global Gift Card
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