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The Ultimate Guide to the B2B Gift Card Market in Korea (Republic Of)

Discover the latest trends, top brands, and insights into the B2B gift card industry in Korea (Republic Of)

GENERAL FACTS ON

South Korea

52M

Population

Seoul

Capital

Korean

Official language

Korean Republic won

Currency

National holidays

9th to 11th February (Seollal), 1st March (Samil Jeol), 15th May (Buddha’s Birthday), 6th June (Memorial Day), 15th August (Liberation Day), 16th to 18th September (Chuseok), 3rd October (National Foundation Day), 9th October (Hangeuk)

South Korea gift card market size

In value terms, the gift card market in South Korea has experienced robust growth, with a CAGR of 9.7% during 2020-2024. The gift card industry in South Korea will continue to grow over the forecast period and is expected to record a CAGR of 7.4% during 2025-2029. The gift card market in the country will increase from US$ 6,98 billion in 2024 to reach US$ 10,07 billion by 2029.

As customers shift from gifting material gifts to preferring experiences, the market for gift cards has greatly risen. While physical gift cards initially had limited retailer acceptance, the rise of digital gift cards has increased their adoption, making them a convenient gifting option for consumers, whether family and friends, employees or customers.

The COVID-19 pandemic strongly accelerated the shift towards online shopping and digital transactions, spilling over to the gift card market. As a country known for its rapid adoption of new technologies, it is to be expected that innovations in the gift card industry, such as increased security or AI-integrations, will support the thus far steady growth of the gifting market. 

Country gift card market size

South Korea gifting traditions

  • Cultural roots and core values: South Korea has a deeply rooted cultural identity, shaped by values such as hard work, filial piety, and modesty. Also, increasing globalization is introducing more diverse influences into its society. 


  • Gift-Giving tradition: In Korea, gift-giving is a reflection of tradition and modernity, emphasizing politeness, reciprocity, and humility. 


  • Cultural norms: In traditional Korean etiquette, it is common for recipients to initially refuse a gift as a sign of humility before accepting it. This is a cultural norm, signifying manners and humility, rather than rejection.  


  • Significant gifting occasions: Monetary gifts are customary for weddings, birthdays, and funerals, symbolizing prosperity. Major holidays like Chuseok (Thanksgiving) and Seollal (New Year), as well as milestone birthdays (1, 60, 70, 80), are key times for exchanging gifts. 


  • Reciprocity in invitations: Invitations to events should be reciprocated with a small gift, underscoring appreciation and respect.  


  • Corporate gifting: Corporate gifting is common in South Korea, yet businesses must be ready to navigate anti-bribery laws, such as the Kim Young-ran Act, which limits the value of gifts given to public officials and professionals in regulated fields. 


  • Emerging self-gifting trend: Younger generations are embracing self-gifting as a reflection of growing individualism within Korean society. 


  • Navigating gift-giving: Whether in business or personal settings, gift-giving in Korea should be approached with respect for tradition, reciprocity, and evolving cultural norms. 

Gift card regulations in South Korea

Here are some general points about gift card regulations in South Korea as of January 2024: 


  • Gift cards may be valid anywhere from 30 days to 5 years, but this date should be clearly indicated  

  • Under the Kim Young-ran Act, public officials and professionals in regulated fields are subject to restrictions on gift values, with limits typically ranging from ~$26 for general benefits to ~$44 for special occasions. These regulations are periodically updated, so businesses should verify current limits. 

It's important to note that regulations may change, so always check the latest guidelines with Korea (Republic Of)'s government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Korea (Republic Of), ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Popular gift cards in Korea (Republic Of)

Popular gift card brands
  • Starbucks: Daily moments are elevated with the gift of a Starbucks gift card, the ever-more popular coffee chain for Korean caffeine enthusiasts 


  • Google Play: Ignite the imagination of any tech-savvy person with the boundless possibilities of Google Play, offering a gateway to a world of apps, games, and entertainment 


  • Happy Money: Happy Money gift cards are popular prepaid vouchers in South Korea, accepted at major retailers, restaurants, and entertainment venues, making them a versatile gifting option 


  • GS25: Unlock a world of convenience with GS25, the perfect gift card for those on the go, providing access to a plethora of snacks, drinks, and everyday essentials available 24/7 


  • Gong Cha: Delight the taste buds of tea enthusiasts with Gong Cha, a gift card that opens the door to a realm of exquisite flavours and delightful moments of respite 

     

  • Tripgift: Gift the thrill of adventure, an ideal present for wanderlust-stricken souls, offering the promise of unforgettable experiences and cherished memories in beautiful destinations 

Benefits of B2B gifting in Korea (Republic Of)

  1. Elevate Business Relationships: In Korean business culture, respect and personal connections are key. A well-chosen corporate gift can strengthen relationships, moving them beyond the basic stages and into deeper, more meaningful partnerships

     

  2. Enhance Reciprocity: Corporate gifting aligns with the cultural expectation of reciprocity, demonstrating attention to detail and respect for the business partner, which can lead to more fruitful collaborations 


  3. Add a Human Touch: Gifting in South Korea can enhance business relationships, but companies must be mindful of laws and customs to ensure that gifts are not seen as improper. Having a mindful approach, gifts can transform transactions into shared experiences that create lasting bonds.  


  4. Strengthen Face-to-Face Interactions: In a culture that values in-person meetings, corporate gifts show appreciation for these interactions, adding warmth and humanity to business exchanges in the urban jungles of Seoul or Busan

The Global Gift Card 

Want to break through the formal layers of Korean business etiquette and build solid business relationships? Consider gifting with intention around Seollal or Chuseok—just the right moment to surprise colleagues or clients. With GoGift, you can offer a thoughtful gift that’s as effective as the perfect bow.

Physical and digital versions of The Global Gift Card
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