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Salamat Po! The Art of Business Gratitude: A Comprehensive Guide to B2B Gift Cards in the Philippines

Discover the latest trends, top brands, and insights into the B2B gift card industry in Philippines








Official language

Philippine Peso


National holidays

January 1st (New Year’s Day) April 6th – 7th* (Easter) April 10th (Araw ng Kagitingan) April 21st* (Eid’l Fitr) May 1st (Labour Day) June 12th (Independence Day) June 28th* (Eid’l Adha) August 28th* (National Heroes Day) November 27th (Bonifacio Day) December 25th (Christmas) December 30th (Rizal Day) *moveable holidays

Philippines gift card market size

In value terms, the gift card market in the Philippines has recorded a CAGR of 10.5% during 2018-2022. The gift card industry in the Philippines will continue to grow over the forecast period and is expected to record a CAGR of 9.9% during 2023-2027. The gift card market in the country will increase from US$ 593.9 million in 2022 to reach US$ 956.6 million by 2027.

The Philippines has been an attractive destination for foreign investment due to its growing economy, skilled workforce, and strategic location in the Asia-Pacific region. With numerous multinational companies settling in the country, rewarding, and incentivizing local employees has gained importance rapidly, boosting the domestic corporate gifting market. In particular, e-gift cards have strongly increased in popularity, as they are a convenient and simple solution for bonuses and holiday gifts.  

Advances in technology will likely further influence the growth of the Filipino gift card market in the future. The use of data analytics to understand employee preferences could lead to more personalized gift card offerings. Furthermore, increased globalization may bring changes in business practices, as companies with international operations might adopt practices from other regions, leading to evolving norms in corporate gift-giving. 

Country gift card market size

Philippines gifting traditions

In Filipino culture, the act of giving gifts holds a special place, deeply ingrained in the rhythm of daily life. It goes beyond a simple exchange of items; it’s a genuine expression of love, appreciation, and the intricate dance of relationships.  

Throughout the year, Filipinos engage in this cherished tradition, a display of generosity that spans special occasions and everyday moments. However, it’s during the Holiday season of Christmas that the spirit of giving reaches its peak. At that time, every business encounter becomes an opportunity to share the warmth of the season through a thoughtful gift. 

Generosity is at the heart of Filipino gift-giving. At the same time, there’s a sense of privacy and intimacy. Gifts are not unwrapped amid public gatherings; they are treasures meant to be discovered in quiet moments of solitude.  

In the realm of Filipino business culture, gifting emerges as a powerful tool for relationship management. It’s not only about the gift itself but the goodwill and sentiment that accompany it, fostering an environment where business is conducted with the bonds of shared moments and mutual appreciation.  

Interestingly, in the corporate world, the expectation of gift/giving is not a strict rule but a gracious gesture. While not obligatory, the receipt of a gift symbolizes an unspoken acknowledgment, recognizing the importance of relationships in a landscape often dominated by deals and agreements

Gift card regulations in Philippines

Gift card regulation in Philippines is subject to various laws and regulations to protect consumers and ensure transparency in the gifting industry.

Expiration: Gift cards may not be issued with an expire date, they remain valid until a company goes out of business.


Regulations: Refusing to honour the unused value, credit, or balance stored on a gift card is unlawful.

Exceptions: Gift card that are issued under loyalty, rewards, or promotional programs, are not covered by the law mentioned above.

No-Fault Issuer: Issuers may refuse to honour gift cards when the card is lost due to no fault of the issuer.

It's important to note that regulations may change, so always check the latest guidelines with Philippines's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Philippines, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.

Popular gift cards in Philippines

Popular gift card brands

Filipinos have a deep appreciation for food, and dining plays a significant role in social gatherings. Gift cards to popular local restaurants or international chains offering diverse cuisine options can be well-received. 

Practicality is another value highly regarded in Filipino culture. Gift cards to supermarkets or grocery stores can be appreciated, as they allow recipients to choose their preferred items or even purchase ingredients for special occasions.  

Furthermore, self-care is valued strongly. Gift cards for spa treatments, wellness centres, or beauty services are a thoughtful gesture. This aligns with the cultural emphasis on relaxation and taking care of oneself.  

Filipinos love to explore and experience new things. Gift cards for travel agencies, adventure parks, or unique experiences can be exciting for those with an adventurous spirit. This aligns will with the Filipino love for creating lasting memories.

Take a look at some of the most popular gift card brands in the Philippines:

Puregold: A golden shopping experience – the Puregold Gift Card brings you a bounty of groceries and essentials.

Robinsons: Shop with style and variety – the Robinsons Gift Card is your pass to a world of fashion, beauty, and home goods.

GrabFood: Delicious meals, just a tap away – the GrabFood Gift Card satisfies your cravings with endless dining options.

Zalora: Fashion at your fingertips – the Zalora Gift Card is your gateway to the latest trends and exclusive styles.

Greenwich: Savor the flavor of fun – the Greenwich Gift Card is your ticket to delightful pizzas and tasty treats.

Whether the focus is on practicality, indulgence, or experiences, gift cards tailored to Filipino cultural values makes the gesture of giving even more meaningful.  

Benefits of B2B gifting in Philippines

Engaging in corporate gifting in the Philippines can offer several benefits for companies. It is a powerful tool for relationship management in Filipino business culture, fostering a sense of camaraderie, trust, and mutual respect. By exchanging thoughtful gifts, companies can strengthen their connections with clients, partners, and stakeholders.  

Companies that engage in B2B gifting, while respecting Filipino cultural values and traditions, demonstrate cultural sensitivity. This can enhance the company’s image, showing that they understand and appreciate the local business customs. Showcasing a commitment to building meaningful and lasting partnerships can set a company apart from its competitors in a competitive market.  

When gestures of corporate generosity are communicated effectively, they can resonate with a wider audience, creating a positive perception of the company within the business company and beyond.  

The Global Gift Card 

GoGift has been active in the corporate gifting market since 2003, and with The Global Gift Card, we create customized global gifting solutions for multinational companies all over the world. The next time you want to show your Filipino partners that their work and effort is valued, GoGift will be there to help you with the one solution that is just right for you.  

Physical and digital versions of The Global Gift Card
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